Polaris

DECEMBER 8, 2015

1 Four reasons your writing sucks. According to Ross, 4 simple reasons are at the heart of bad business writing: Well-meaning grade school teachers led you astray in grade school. 2 Up your game with 7 composition actions. Your message is lost for the simple reason the reader didn’t bother to read it. I thought so.

Writing 100

Writing Resources Marketing Communications 100

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results.

Automotive 79

Automotive Agency Mobile Trade Shows 79

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Most (59%) of U.S.-based

Survey 104

Survey Marketing B2B Content Marketing 104

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. In today’s ever-changing news cycle, if any critical piece of information is missing from a pitch, I can honestly say I can’t blame a reporter for just deleting it and moving on.

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR 20/20

SEPTEMBER 17, 2019

April 5 - 7, 2020 | Hartford, CT. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. May 4 - 7, 2020 | San Francisco, CA. Digital Sales & Marketing World. SiriusDecisions Summit. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. As any PR professional knows, no two days are the same in our line of work! What’s your best tip for measuring PR?

Pitching 63

Pitching Consumer How To Meeting 63

Cision

APRIL 20, 2015

No matter the medium, a compelling headline can do more to generate interest in your content than nearly anything else you can do. The reason is visually evident: great digital content has strong structure. I had the opportunity to write a guest post for a PR blog recently. Readers exit your blog in a matter of seconds.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. But there should be no mistake the circus is, in fact, a business and it was all at once, one of the most challenging and fun PR assignments I’ve ever had.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Sword and the Script

SEPTEMBER 27, 2016

Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated to me a clear lack of situational awareness as to the current state of affairs. The best advice a senior leader from a sophisticated PR firm can offer in this modern age is to post some tweets? Post some tweets?!

B2B 60

B2B Corporate Agency Creativity 60

Communications Conversations

FEBRUARY 17, 2016

And, for good reason. Within reason. And, I can tell you, I’ve made much more money as a solo consultant than I ever did employed by others. 7: What should you name your company? But, it hasn’t mattered. Getting up-and-running as a solo PR is almost too easy from a cost perspective. No clients.

Meeting 60

Meeting Trends Web Conference 60

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

OCTOBER 17, 2017

Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. It’s why they spend way too much money on self-laudatory awards that claim they are “super” or the “best” or the “greatest attorney ever to enter the courtroom” or whatever else these companies are coming up with these days. Lawyers love awards and accolades.

Marketing 68

Marketing Ethics Interviews Meeting 68

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

OCTOBER 10, 2010

Why: If you’ve ever been caught thinking about linking, Ike lays it all out for you. 4 reasons why Amplify is my Third Tribe , by Joe Hackman at Building Bridges. What makes real blogging success? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Measurement 59

Measurement Tourism Twitter Blogging 59

ZudePR

JULY 20, 2016

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

NOVEMBER 7, 2010

With this past week focusing (at least for me) on sharing the trials and tribulations of PR, here are seven posts that I wanted to share with you. Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. Do you really need another reason? I’ll give it to you: palooza!

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 189

Marketing Content Marketing Data Social Media 189

NewsWhip

JUNE 10, 2021

Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? And then we figure out, how do we push that information internally to the right people to get the subject matter experts around the table to figure out the appropriate response? Chris: Yeah. It’s a framework, Ben.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

JANUARY 3, 2011

School hours were from 7:45 am – 1:15 pm. If your first job out of school is at a small (PR) agency, you might get a lot of opportunities you wouldn’t have found at a larger agency. If that is the case, then it stands to reason you have to keep that up, right? You could do things like that in India in those days.

Facebook 63

Facebook Twitter Measurement Blogging 63

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

Facebook 84

Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

NOVEMBER 11, 2010

He was one of the quietest people I ever knew, extremely humble, and most loving. I can’t remember ever hearing him raise his voice, and he had the patience of Job. As ever, you have shown your Dadu, and Didima, the intense love you have always had for them, just as they had for their grandchildren! Read All About It!

Facebook 105

Facebook Twitter Transportation Measurement 105

Waxing UnLyrical

DECEMBER 4, 2010

And when the country is still in the throes of a recession, when unemployment numbers aren’t pretty , it’s a little rich [sic] for people whose net worths have more zeroes than yours or mine ever will to essentially threaten us into emptying our wallets. To me, this falls into the ever deepening chasm that is.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Annual spending on PR software grew 14.7% 34% said ebooks.

B2B 116

B2B Marketing Survey Software 116

Victorious PR

FEBRUARY 22, 2023

I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. Hint: Word of mouth, IS PR. Victorious PR has produced results like Bao Le, who was featured on Yahoo Finance where he shared his story about how he got to be where he is today with his business! kind of membership.

Publicity 52

Publicity Video Pitching Google 52

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. >>> Looking for a B2B tech PR with expertise and execution? Effective use of H2 and H3 matters. Give our services a try.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Communications Conversations

OCTOBER 14, 2021

I was hopping around with no rhyme or reason and it just felt like I was spinning. And, for some reason, she believed in me. By the time I left RSM five years later I was a PR manager and doing some pretty cool work with our partnership with the PGA of America at the time. I was blogging early. I was getting promoted.

Social Media 60

Social Media Media Agency Corporate 60

PR 20/20

DECEMBER 10, 2019

The solution boils down to the following: Understand what matters. Personalize it to what matters to the recipient, and avoid getting distracted by metrics that don’t directly speak to those KPIs. Reason being, below are two traffic session timelines for the same site over the same timeframe. Craft a compelling story.

Report 52

Report How To Marketing Analytics 52

Cision

MARCH 1, 2016

You can easily come off as pesky to a journalist no matter which channel you use. But it won’t be for you and it won’t be for your target influencer, because the subject matter will be so on point that it will be helpful, not annoying. Do you ever use analytics to gauge engagement with an article or press release?

Pitching 120

Pitching Twitter Report Analytics 120

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Pitching 111

Pitching Facebook Interviews Twitter 111

PR Fuel

OCTOBER 30, 2018

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. 7 Tips on Writing the Perfect Welcome Email. Without further ado, here are 7 tips to writing the best welcome email.

Communications 40

Communications Pitching Writing Social Media 40

Waxing UnLyrical

JANUARY 26, 2011

You can see more about this in the Facebook video on the subject (and I thought it was interesting that there’s no way you can embed this in a blog post, but whatever…) Hmm. There are many reasons we “like&# a Facebook page. Or will it ever? That means that I’ve been mulling over this a lot – a LOT!

Facebook 107

Facebook Privacy Twitter Social Media 107

PR Fuel

SEPTEMBER 4, 2018

But the basic principles of great PR are simple, because they’re based on common sense. It doesn’t matter how many reporters you know or how unique your story angle is, if you can’t write a compelling press release that instantly sucks readers in, everything else is meaningless. Pretending Your Announcement is the Biggest Ever

Writing 45

Writing Report Education Company 45

PR Fuel

DECEMBER 11, 2018

5 Reasons Your Employees Are Killing Your Marketing Efforts. Here are 5 common reasons employees kill a company’s marketing efforts. Training New Team Members on the Basics of PR. It’s not just a matter of handing them a book and telling them to go to town. Starting From Scratch. Starting From Scratch. Where to Start.

Training 40

Training Employee Customer Service Crisis 40

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Enter digital PR. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Fuel

OCTOBER 16, 2018

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. Below is some timeless PR advice that meets that standard: Everything I Know about PR, I Learned in Kindergarten. At its root, PR works because of connections and relationships.

Web 40

Web Pitching Local Report 40

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. And PR has changed along with it. And for PR to really work in this day and age, it’s really only the last one that counts.

Strategy 40

Strategy Case Study Community Creativity 40