Sword and the Script

JANUARY 3, 2023

Some notes to keep in mind as you read: First, ChatGPT has a feature called “regenerate response” – which essentially asks the machine to answer the same question a different way. Public relations is the practice of building and maintaining relationships between an organization and its stakeholders. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

OnePitch

MAY 12, 2022

That means creating the right story and understanding what works and what is a surefire way to kill a story. Call them tips, or a way of life in the world of media! Should PRos only be pitching individual journalists? I would only pitch individual journalists. I would only pitch individual journalists.

Strategy 52

Strategy Interviews Pitching Energy 52

Deirdre Breakenridge

DECEMBER 11, 2015

After all, if you can capitalize on what you have learned, then you will move forward and have a much better New Year! Reinventing yourself is one of the best ways to expand your opportunities and create new momentum. Using data can certainly help to better understand your audiences and to become more intimate with your customers.

Creativity 150

Creativity Trends Agency Technology 150

Flack's Revenge

APRIL 24, 2018

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. Since 2007 this blog has been dedicated to educating about PR. Good PR gets you noticed.

Agency 159

Agency Strategy Crisis Management Pitching 159

Communications Conversations

NOVEMBER 11, 2022

In many ways, over the last 13 years, I’ve gotten paid to network. Leads can and do come from anywhere, so the more people I know in our industry, the better. Leads can and do come from anywhere, so the more people I know in our industry, the better. At least that’s the way I see it; and 2) I just enjoy it.

Meeting 68

Meeting Social Media LinkedIn Groups 68

OnePitch

JUNE 16, 2022

Tell us a bit about your day-to-day and what’s changed since becoming the Associate Vice President at Finn Partners. As any PR professional knows, no two days are the same in our line of work! Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables.

Pitching 63

Pitching Consumer How To Meeting 63

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Your shares will help build a reputation as a future source who drives results for them. Sending the article to your top clients and acknowledging their role in your success can strengthen relationships. Blog about the coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Bianchi Biz Blog

DECEMBER 2, 2021

The adage of “if you build it, they will come” does not apply in the new mobility space. The auto business is essentially a relationship business. Media coverage in trusted publications that have established, engaged audiences can help you to build your own audience and drive traffic to your website.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Cision

APRIL 28, 2016

A lot of people have good ideas, but very few actually put those into practice and build businesses around them. The best journalists aren’t always the best writers. They know how to find a good story and frame it in a way that is compelling and meaningful for the audience. What are you most excited for?

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Agency 84

Agency Enterprise Technology Analytics 84

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. But most journalists assume people don’t know the difference anymore so I don’t think it really matters, although the stickler in me prefers to call it a media kit for accuracy. I get to sit on both sides of the media kit divide. It is completely doable.

Media 120

Media Television Video Print 120

Sword and the Script

SEPTEMBER 18, 2018

Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. In her words, it’s the “best of both worlds – experience in PR and exposure to what is happening on the journalists’ front.”

Media Relations 68

Media Relations Media Insurance Insurance 68

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Being the best (or qualitatively better) didn’t generate a groundswell of conversation or lead to the success of any of these.

Energy 120

Energy Viral Storytelling Community 120

Buzzstream

DECEMBER 1, 2023

SaaS Link Building: Tips and Examples Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot.

Examples 133

Examples Software Pitching Tools 133

Sword and the Script

JUNE 6, 2017

If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. The best way to describe the differences is that agency life affords you the on-the-job training aspect while doing your day-to-day. Sadly, this approach isn’t the norm.

Agency 60

Agency Corporate Interviews eBook 60

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

DECEMBER 20, 2022

Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Buzzstream

DECEMBER 1, 2023

Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Link building can be especially beneficial in competitive industries like SaaS.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Link building can be especially beneficial in competitive industries like SaaS.

Examples 62

Examples Software Pitching Tools 62

The Hoffman Agency

JUNE 21, 2018

However, time and time again I’ve been shown that the best way to actually learn something is to throw yourself into the deep end and out of your comfort zone (my alma mater, Cal Poly, calls this “learn by doing”). Read on for the top 8 lessons I learned while abroad, a mixture of professional and traveler’s tips.

Travel 28

Travel Local Case Study Energy 28

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Here are some ways PR builds competitive advantages for young technology companies. PR builds key relationships.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. So often, these events come as a complete surprise. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Journalistics

APRIL 17, 2013

Brands are working diligently to open up lines of communication between the brand and the consumers in ways we haven’t seen before – and they’re doing it with clever brand stories and content that resonates with consumers on a personal level. More and more brands are building out sites built around content. The other half got it.

Brand 52

Brand Branding Media Local 52

ZudePR

MARCH 22, 2018

5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil. This blog post showed me another way.

Writing 83

Writing Google Blogging Exercises 83

Waxing UnLyrical

DECEMBER 14, 2010

Being a young PR person, I was surprised that I was asked to sit on the admissions panel of three – made up of current practitioners-turned-academics – but probably not half as surprised as some of the interviewees (who probably thought I was more likely to field a call from my parents than from a journalist). An ability to listen.

Publicity 90

Publicity How To Course Facebook 90

Sword and the Script

DECEMBER 16, 2021

Every year this blog pours over dozens of public relations surveys and breaks down the findings. Comms departments have stronger business relationships. The Coronavirus pandemic has left communications teams with more work but also stronger business relationships. The 10 top communications challenges facing PR.

Publicity 142

Publicity Survey Pitching Creativity 142

Sword and the Script

AUGUST 3, 2021

It’s interesting to see LexisNexis get involved with a wire service since it has some niche distribution of its own and a bit of an on-and-off again relationship with ALM. There are a whole lot of gates going up around publications that used to provide online access for free. First, this is an opportunity for brands to fill the void.

Software 85

Software Case Study Pitching Technology 85

Buzzstream

MAY 9, 2018

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. The top 5% of groups conducting outreach are able to consistently get 40% or higher reply rates across their campaigns. if a group personalizes in an irrelevant or cursory way, and boosted by an average of +10.7%

Data 120

Data SEO Groups Pitching 120

Bad Pitch Blog

DECEMBER 10, 2009

The time spent writing, sending and waiting could be better spent focusing on reporters, producers, bloggers and the like whom we know matter already. The word cloaked means “to cover or conceal.” Moderately Veiled: A reporter doesn’t reveal his/her name, or the name of the media outlet, but provides their email address. Our time is valuable.

Report 43

Report Pitching Reputation Twitter 43

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In And then knows how to leverage this information to persuade you to purchase or act in a certain way.” 4) Better integration of owned, earned and paid media. 5) Marketers will slow down. Indeed, my own predictions are at the very bottom. Cori Pearce | ChurnZero.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. Chances are you’ve got a lot on your plate. So, read on to discover what you should not ignore in public relations this year.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

APRIL 5, 2016

Communication has shifted, and people are connecting faster and in more ways than ever. In this interview, Sara shares her thoughts on the evolution of the communication industry, her experiences working in public relations and her advice on how to become a better communication professional. How did you get your start in PR?

Sports 120

Sports Industry Customer Service Travel 120

PR Fuel

MAY 27, 2021

Then, you can start building a media list for press contacts that reach your target audience. You can make a list of: Traditional news agencies (radio, TV, newspapers) Digital news outlets (blogs) Social media influencers (on Facebook, Instagram, LinkedIn, etc.). It’s not enough to learn how to write a press release, though.

Guidelines 93

Guidelines SEO Social Media Engineering 93

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Bitcoin Cash briefly spiked about 5%.”. There’s got to be a better way. Last Friday bad actors published “a fraudulent announcement saying” Kroger “would begin accepting payment in Bitcoin Cash, according to Bloomberg.

Software 92

Software Banking Technology Data 92

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. I’ve always believed that good Digital PR is beneficial for both clients and journalists. What is the purpose of Digital PR? Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

PR 20/20

FEBRUARY 6, 2020

He’s specialized in customer relationship management, marketing automation and sales support systems, and his work has been cited in some of the world’s most prominent publications. Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? It’s the golden age of podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74