Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Employees just went through the motions and punched out at 5 p.m. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>>

Marketing 85

Marketing Guidelines Social Media Conference 85

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. Jason Brown , Founder/Principal, PublicCity PR. PR has a bigger role in content. “I

Marketing 187

Marketing Content Marketing Data Social Media 187

Solo PR Pro

NOVEMBER 16, 2021

No matter how long you’ve been in business, whether you’re a solo PR pro or leading a small team, you may have noticed the whispers of self-doubt sneaking into your consciousness. She began reading books and blog articles and trying meditation practices. “I Making the mindset shift. 6 tips to start shifting your mindset.

Exercises 87

Exercises Energy Writing Analysis 87

Rock the Status Quo

OCTOBER 2, 2014

How To Do An Editorial Calendar Scour Most know what an editorial calendar is – an outline of what topics a blog, magazine or media outlet intends to cover for the year, and when it will run – giving PR pros a better chance of including their clients in relevant stories.

Wikipedia 205

Wikipedia Pitching Fashion System 205

The Hoffman Agency

MARCH 6, 2023

By Mariah Botkin, Associate Account Executive During my three-month internship at The Hoffman Agency, I grew into a far stronger communicator, learning industry lessons and discovering things about myself along the way. As I transition to an associate account executive, I reflect on several sentiments that underscore my PR journey thus far.

Internal 36

Internal International Pitching Creativity 36

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey.

Media Relations 110

Media Relations Media Survey Pitching 110

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. What lessons did you learn from your best performing content in 2014?

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Communications Conversations

AUGUST 27, 2019

We learned it in college. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Heck, many of us grew up wanting to be journalists anyway, so we learned it first back in college! And, for good reason.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Doctor Spin

NOVEMBER 17, 2023

As a PR adviser, I rely heavily on mental models. I find mental models useful as a PR adviser and in everyday life. Hanlon’s Razor —This model advises not to attribute to malice what can be adequately explained by incompetence or mistake. 5 I’ve written about this mental model in Slow is Smooth, Smooth is Fast.

How To 52

How To eBook Wikipedia Viral 52

Cision

APRIL 20, 2015

Or learn about how they can use their purchase better? What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Let’s see how I did: Mistake #1: All of your editing is focused on optimizing content (your headlines aren’t “click”-magnets). I re-wrote the article.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

wiredPRworks

MAY 5, 2020

Could this be the worst marketing mistake I ever made? When you make a mistake, you’re supposed to look back at why it happened. As a workaround, I set up blog posts on both wiredprworks.com and barbararozgonyi.com. And then I redirected the new URL, ahaanswers.com, to the blog post on barbararozgonyi.com. 19% Open rate.5%

Marketing 52

Marketing Reddit LinkedIn Blogging 52

Sword and the Script

DECEMBER 18, 2018

A while back I started seeing her everywhere online in PR circles. Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” 1) What has changed the most about PR over the course of your career? 2) What hasn’t changed about PR?

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.

Television 120

Television Pitching Journalism Interviews 120

PR Fuel

MAY 13, 2021

With these tips, you can get the PR help you need. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. About 80% of people prefer learning about a company through custom content. With professional PR help, you won’t have to worry about your release ending up in the trash.

How To 68

How To Pitching Writing Social Media 68

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. >>> Looking for a B2B tech PR with expertise and execution? 2) Long-form wins in data analysis of 912 million blog posts by Backlinko.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Cision

JUNE 25, 2015

Don’t make the all-too-common mistake of passively waiting for a flood of new customers (which may or may not happen). This practice has another added benefit for PR pros: today’s reporter is expected to drive traffic to his or her news outlet. Blog about the coverage. Explain more in a blog post and post to your site.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Rock the Status Quo

OCTOBER 19, 2015

Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. of brands engage with a tagged mention.

Software 100

Software Google Reputation Social Media 100

PR 20/20

OCTOBER 13, 2021

The PR 20/20 team loves INBOUND. At INBOUND, our team learns about diverse topics ranging from marketing and sales strategies to business culture theories. That’s the most important caveat to this list: We’re learning and changing as we go. Make a “fake” mistake. When we see a mistake, we can’t help but look.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

The PR 20/20 team loves INBOUND. At INBOUND, our team learns about diverse topics ranging from marketing and sales strategies to business culture theories. That’s the most important caveat to this list: We’re learning and changing as we go. Make a “fake” mistake. When we see a mistake, we can’t help but look.

B2C 52

B2C Comparison B2B Data 52

MaccaPR

MAY 12, 2016

In two previous MaccaPR blog posts, you’ve bathed in career advice from such public relations luminaries as Honeywell’s Greg Zimprich, Fast Horse founder Jorg Pierach, Lola Red’s Alexis Walsko [Read Part One] , Explore Minnesota’s Alyssa Ebel and Haberman agency CEO Fred Haberman [Read Part Two]. Make Enough Mistakes to Succeed.

Reputation 48

Reputation Newspapers Meeting Blogging 48

Sword and the Script

JULY 14, 2015

Content marketing *is* PR. A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. Almost passé. Content marketing is the new branding.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link]. Founder of #Blogchat.

Social Media 120

Social Media Twitter Media Nonprofit 120

Doctor Spin

APRIL 7, 2023

I sometimes use the hidden arena PR strategy. On rare occasions, I put the hidden arena PR strategy to good use. If you don’t want to make a fool of yourself, research before attempting this PR strategy. Please support my blog by sharing it with other PR- and communication professionals.

Strategy 52

Strategy Groups Resources Wikipedia 52

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It Be sure to check out her blog and grab a copy of her $3.99 Lois Martin #121 (@LoisMarketing) September 4, 2014 5.

Blogging 194

Blogging Agency Social Media Content Marketing 194

MaccaPR

JANUARY 11, 2016

Now that our MaccaPR blog is heading into its fourth year, come with us as we revisit the most successful posts of 2015. advertising, PR and marketing managers are African-American? advertising, PR and marketing managers are African-American? 5 Ways to Get Your Sales Team Jazzed About Inbound Marketing. percent of U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Mindful Marketing

FEBRUARY 6, 2021

However, is this storied firm making a PR promise that its bottom-line can't bear? Both of these short-circuits likely contributed to projections that EVs would account for just “ 5 percent of the automaker’s total production by 2026.” ” ​ Subscribe to Mindful Matters blog.

Energy 87

Energy Automotive Engineering Company 87

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. You posted full blog posts on the main blog index page.

Blogging 48

Blogging Creativity Agency Mobile 48

Waxing UnLyrical

DECEMBER 16, 2013

We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. PR Measurement – What to Measure. Here you go.

Measurement 86

Measurement Case Study Twitter Google 86

Waxing UnLyrical

MARCH 2, 2017

Elise Perkins (one of my Social PR Virtuosos and early coaching clients and colleague + friend) wrote a really great blog post a couple of days ago. We all learn from a variety of “teachers”… and not just those we think will be the ones to teach us. She talked about what her influencers taught her in 2016.

Training 40

Training Banking Twitter Education 40

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Learn from business pros and owners just like you. 5) Pam Moore. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98

MaccaPR

OCTOBER 28, 2014

You might know Peter best for those thrice-daily Help A Reporter Out (HARO) email newsletters that syndicate editorial opportunities to PR professionals across the country. Outrageous PR Stunts That Work,” what’s your favorite PR stunt or campaign of all time? The key to improving reputation is to own your mistakes.

Interviews 54

Interviews Financial Social Media Crisis 54

MaccaPR

JANUARY 19, 2015

However, breaking into an agency or in-house PR department directly from college is more difficult than ever. Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. Our Minneapolis PR agency reviews every application that crosses our transom, whether or not we have an opening.

How To 48

How To Agency Writing Interviews 48

David PR Group

SEPTEMBER 17, 2014

In a recent blog , I mentioned Cuban’s mobile app Cyber Dust , which enables users to send text messages that disappear in less than two minutes, turning to cyber “dust.” ” And I just learned that he also invested in Xpire , an app that helps consumers manage and minimize their digital footprints. Let me know.

Privacy 79

Privacy Groups Reputation Social Media 79

MaccaPR

AUGUST 8, 2016

Working with cats has elevated my patience, empathy and durability, making me a better volunteer and PR professional. 5) Control Your Attitude. Client lesson : When you’re striking out pitching journalists or second-guessing a PR strategy that didn’t go as planned, it’s easy to fall victim to negative thoughts and self-doubt.

Agency 48

Agency Marketing Viral Internal 48

Shift Communications

JULY 18, 2016

Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and public relations. This wraps up our 101-level review of paid media basics for the PR professional. Mastering the basics of paid media takes much more than just a few blog posts.

Advertising 60

Advertising Advertising Measurement Publicity 60