Onclusive

JUNE 2, 2021

After specifying your target audiences, you’ll want to choose the best mix of platforms for delivering your message, including specific channels such as TV, top tier digital media outlets or social media, and specific formats such as a press release, a press conference or a series of videos.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

NewsWhip

NOVEMBER 21, 2023

In 2023 alone, they headlined at Coachella, embarked on a successful global tour, and won two prestigious awards at the MTV Video Music Awards, including the Group of the Year title. Dior’s Twitter video also showcased the idol’s appearance at the event and generated over 34.8K This video accumulated an impressive 788.5K

Brand 78

Brand Branding Fashion Instagram 78

NewsWhip

AUGUST 17, 2023

Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. Since the invention of the printing press, I doubt we’ve ever had a bigger surge in content quantity. The amount of articles or videos produced doesn’t affect the total hours in a day or people on Earth.

Product Launch 78

Product Launch Print Measurement Consumer 78

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

OnePitch

NOVEMBER 2, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage, and a video interview , in Black Enterprise for its introduction to a valuable source. I was 100% sure that she would nail it in print and on camera.”. __. Want more blogs like this? Looking to pitch stories around diversity and inclusion?

Enterprise 88

Enterprise Pitching How To Print 88

5W PR

FEBRUARY 22, 2023

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. Videos Video marketing can be an effective part of any public relations campaign. Videos can be distributed across social media as well as on your own business blog or website.

Strategy 88

Strategy Product Launch Brand Branding 88

Shift Communications

MARCH 15, 2022

So, publishers are re-imagining their value proposition by broadening their content channel and format strategy in a few main ways, according to the report: They’re not just focusing on print or online articles. They’re investing in audio (ex: podcasts) and video (especially short form) to help fill in their content model.

Strategy 103

Strategy Media Journalism Banking 103

Waxing UnLyrical

JUNE 23, 2011

This is part of the Blogging for Grasshoppers series. Here are some more cool plugins for you to try out on your WordPress blog. I haven’t yet included this in a round-up of plugins, but this is an ab-fab plugin that literally makes your blog mobile-friendly in just a few steps. was to make my blog iPad-friendly.

Blogging 87

Blogging Print Mobile Writing 87

5W PR

MAY 4, 2023

This strategy is effective across various marketing channels like social media, print ads, and TV commercials. The film has a lot of inspiration and elements from the popular old video game. The post Tap Into Nostalgia for Your Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Film 88

Film Marketing Consumer Fashion 88

5W PR

NOVEMBER 2, 2022

Short videos that are captioned and are not more than eight seconds in duration are helpful in hooking them as viewers. For millennials, a recommendation from a friend can be more effective than a print ad. The post Understanding the millennial consumer appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 78

Consumer Print Social Media Advertising 78

Deirdre Breakenridge

APRIL 25, 2016

The following article originally appeared on the AirPR blog. . Now that we’ve replaced printing photos of fun times with live broadcasting, we’re continually contributing to the FOMO issues of others. A Guest Post By Rebekah Iliff, Chief Strategy Officer, AirPR. Flipagrams posted on Instagram just may be our new photo albums….

Print 150

Print Video Technology Software 150

5W PR

DECEMBER 18, 2019

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Video marketing can be an effective part of any public relations campaign. Videos can be done in any number of ways, from you appearing in the video yourself, hiring actors or creating slideshow type presentations.

Strategy 133

Strategy Marketing Trade Shows Video 133

PR 20/20

FEBRUARY 21, 2023

For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic. Today, video, content, and email marketing are at the heart of many campaigns—for a good reason.

Marketing 68

Marketing Resources Advertising Advertising 68

Sword and the Script

JULY 7, 2020

PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Cision “partnered with print suppliers” to provide its customers with “print clips from regions across the world including Europe, Africa, Latin and Central America, Caribbean, Asia, and [the] Middle East.”

Technology 123

Technology Publicity Software Print 123

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

Norton's Notes

DECEMBER 21, 2014

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. About the blog. Anyway, after hours of work here are my top ten. www.marksdailyapple.com.

Blogging 44

Blogging Training Exercises Sports 44

Sword and the Script

OCTOBER 5, 2021

The tool includes broadcast-quality video production, conference scheduling, supports multiple presentation types, and provides breakout rooms and virtual networking options. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. PR tech mentions. Content picks.

Software 161

Software Tools Print Technology 161

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. Also, when pitching print magazines, consider the necessary lead time.

Pitching 137

Pitching Interviews Video Report 137

PRSay

NOVEMBER 12, 2019

We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies.

Writing 100

Writing How To Print Corporate 100

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. launched a new video earnings product , providing an alternative for delivering quarterly earnings results. That’s when he started building a product in-house.

Software 89

Software Pitching Measurement Enterprise 89

Cision

SEPTEMBER 13, 2017

Printed and digital materials: sales collateral. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it. Social media profiles and content. business cards. contract templates. one sheets. How long did visitors stay on the site?

Corporate 270

Corporate Brand Branding Guidelines 270

ImPRessions - Crenshaw Communications

APRIL 12, 2018

An impressive resume, coupled with a track record of blogging or speaking on a given topic is often all it takes to launch a founder as an SME. Blog early and often. Additionally, the CEO could strive to guest post on trade industry blogs. See our earlier post for a deep dive into blogging best practices.

Leadership 149

Leadership B2B Tools Conference 149

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Why accuracy in content marketing is important. But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. Teaming up with Mattel, Crocs have given their Classic Clog and Crush Blog the Barbie makeover. The Barbie x Crocs collection is the collab the world needs that we didn’t know we needed.

Wireless 62

Wireless Retail B2C Instagram 62

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Great broadcast quality high-definition video. Interviews – Q & A on video. Have an awesome video. Video is among your most powerful tools.

Media 120

Media Television Video Print 120

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. company website, blogs). A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. sponsored posts). news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. What story or stories are you most proud of?

Meeting 93

Meeting Media Journalism Education 93

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

ReimaginePR

JULY 11, 2016

Content marketing includes everything you say in person, print, online and in video. Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. On top of blog posts, content marketing also encompasses: Newsletters.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Stephen Waddington

NOVEMBER 6, 2019

A similar approach applies to blogs and social media. Social media and blogs updating the public with essential information may continue. Films, videos and photographs from Government libraries should not be made available to political parties.

Resources 62

Resources Communications Government Policies 62

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. From print to digital. Old and new tasks. Additional duties.

Communications 128

Communications Crisis Internal International 128

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. For example, Ian suggests leveraging the 77 percent of American journalists who blog. The team there wrote a BuzzFeed-esque blog post and put $50 into promoting it as a social ad after it gained social proof.

Social Media 120

Social Media Media Pitching Media Training 120

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I However, for a variety of reasons, the process of securing the video stalled as quickly as it had begun. Client: Print Syndicate.

Print 60

Print Media Travel Wireless 60

Bianchi Biz Blog

APRIL 13, 2023

Step 2: Finalists Announced Prior to the Finalists being named publicly via email and in a print edition of Automotive News, the point person listed on the nomination form will be contacted via email with the result of the initial evaluation. Be sure to check back for the final PACE Award blog where we share best practices and key insight.

Automotive 81

Automotive Mobile Technology Social Media 81

Prohibition

AUGUST 29, 2023

This can include product reviews, interviews, or features in food publications, both online and in print. Create enticing content , such as behind-the-scenes videos, recipe tutorials, or interactive contests, to generate excitement and encourage shares and likes.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62