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The 1st Winner of the PR Expanded Student Video Contest is …

Deirdre Breakenridge

The question quickly became, “should it be another blog post contest?” ” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class. Here is Wei’s winning video.

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How to Optimize Your Corporate Video for YouTube

ReimaginePR

YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Users watch over 1 billion hours of video each day on YouTube. Here, we are sharing a 9-step procedure to optimize your brand videos to rank higher in YouTube as well as Google search results.

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The 5 Biggest Mistakes To Avoid In Social Media Video Marketing

Prohibition

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

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A brief guide to short-form video for brands

NewsWhip

“For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. Instead, bite-sized, short-form videos are where brands will see the most engagement. The average consumer’s attention span is short.

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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110
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The Future Of Video On Social Media: Five Predictions You Should Look Out For

Prohibition

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online.

Video 118
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Eye-Catching Visuals: How to Use Multimedia to Set Your News Apart | Business Wire Blog

Business Wire

The use of multimedia by marketing and PR pros, especially videos , is only going to increase in the future. Multimedia can increase the accessibility of news by breaking down technical language, presenting it in an easily digestible way, and generating clicks without sacrificing factual content.

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