Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

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The Hoyt Organization

APRIL 23, 2024

7 Steps For Executive A Successful Nonprofit PR Strategy If the public doesn’t know about your nonprofit, it’s tough to get support and donations. That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public.

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Strategy Nonprofit Social Media Leadership 80

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media.

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Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

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Bianchi Biz Blog

JANUARY 18, 2024

Jamie Butters, executive editor with the auto industry’s newspaper of record, Automotive News , wrote: “The reason the show is so valuable is that the 100,000-plus people who come here from across a range of industries around the world included a lot of smart people from up and down and across the industry.

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Doctor Spin

MAY 30, 2023

“There’s no such thing as bad publicity.” Let’s go: Table of Contents “There’s No Such Thing as Bad Publicity” Is Bad Publicity Actually … Good? Barnum was a 19th-century American showman, entrepreneur, and politician known for his larger-than-life personality and uncanny ability to capture the public’s imagination.

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Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. For example, over the 20-plus years, I’ve been in PR, multiple editors at various trade publications have responded to pitches for ad money with a nod and wink.

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Sword and the Script

OCTOBER 24, 2023

Things like adding a media section to your website, liking and commenting on reporters’ posts and posting on social media or your blog will boost your visibility, provide social proof and help the media find you. why weren’t we included?” then a reporter may not see you as an obvious story source.

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Sword and the Script

APRIL 2, 2024

Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based Users can track and share media mentions on the go.

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Mora Communications

NOVEMBER 16, 2017

Bill Gates once said: “If I was down to my last dollar, I would spend it on public relations.”. Public relations is perhaps the most misunderstood field in the marketing lexicon. Some think it’s about going to parties or events, others believe that placing one article in a newspaper equals a PR campaign.

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ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Businesses use different media to tell their story in this evolving PR environment, but press releases REMAIN an effective and trustworthy source of information for companies big and small. Is it enough to post it on your own website or blog ? They’re here to stay. But a press release is only as good as its distribution. Probably not.

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Stephen Waddington

SEPTEMBER 17, 2019

But what of its future asks Jessica Pardoe in this guest blog. Jessica Pardoe When did you last read a newspaper? We consume news through TV, mobile apps, PC and social media. In fact, it’s becoming unusual to pick up a newspaper. Charging for news content takes newspapers back their traditional business model.

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Sword and the Script

DECEMBER 29, 2020

I was surprised at how well these performed but then, there isn’t another publication that provides such a service. 45-plus Places to Find Communications and Public Relations Jobs. Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing].

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Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2.

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Barokas

MAY 5, 2017

After all, the media is the main lifeline of our work. Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. The reputations of both the media and the PR industry depend on our trustworthiness. Expand PR capabilities. Let’s do our part.

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Publicity Media Reputation Radio 68

The Hoffman Agency

FEBRUARY 1, 2021

It’s not to say that PR agencies can’t get clients into top-tier publications — far from it — it’s just that it’s bloody hard and requires planning, digging for the right stories, and bringing all the elements together that will make the story fly. Crafting a story that resonates with top-tier publications. It takes them knowing you.

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Mora Communications

OCTOBER 17, 2017

No other form of marketing is like PR or media relations. Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. Public relations allows you to reach your target market, build your audience, and solidify your brand.

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Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Please support my blog by sharing it with other PR- and communication professionals. But as the digital landscape evolved, so did PR. For questions or PR support, contact me via jerry@spinfactory.com.

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Newsfile

JUNE 28, 2023

In addition, conducting media monitoring will help position you as a leading public relations or marketing professional. What Is Media Monitoring? Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

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Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public.

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PRSay

MARCH 30, 2018

But their current struggle is emblematic of a public relations truth that transcends time: There is no channel or platform that will persist as a “silver bullet” long enough for you to make it your career. You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper!

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Facebook Newspapers Google Strategy 92

Axia PR

AUGUST 15, 2018

The term earned media describes news content featuring or sourcing your brand, products, or services. Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.).

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Beyond PR

JUNE 8, 2016

When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

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Media Relations Media Journalism Print 40

The Hoffman Agency

MARCH 20, 2017

Public relations (PR) is very much about reputation management. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., advertisements). Is that all? Probably not.

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The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. Media relations is great, but the question is how can you translate that to sales. It’s still siloed.

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Doctor Spin

DECEMBER 22, 2023

Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. It solidified his image in the world of rock and roll and marked a turning point in his career, garnering significant media coverage and public attention.

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Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. Ivan joined the six person media team at the university. They spoke about their first job and their career.

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Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Media follow-up outreach for my Truth Initiative/EX Program client. Blog post research.

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Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. ” I break around 11 a.m.

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The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers.

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Prakkypedia

JULY 10, 2016

Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings. So when I receive a positive response from a media outlet, I celebrate. Do you work in PR or carry out a lot of media pitching?

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PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. While the below isn’t a completely exhaustive list, you’ll find what I believe to be the most interesting changes that every professional working on – or responsible for – public relations needs to be aware of.

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Media Newspapers Journalism Video 54

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Analyze Your Brand Publicity Values.

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5W PR

MARCH 18, 2019

Public Relations in the Digital Age is an ever-shifting amalgam of tried and true communications practices and new and different methods through which you may connect with your target audience. Remember when, not that long ago, broadcast media was king, newspapers were holding their own, and the internet was a novelty?

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Mora Communications

JANUARY 3, 2018

An effective PR public relations campaign is a gradual building process. But, for a PR campaign to be successful, you and your public relations team need to be on the same page. Media begets media. Local print publications have different needs than national print.

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Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course.

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Critical Mention

AUGUST 27, 2019

The most popular including online newspapers, magazines, blogs, trade publications and forums. . In this post, we demonstrate some of the top ways your business can be directly impacted by online news media and some of the ways to capitalize on your media coverage. .

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