5W PR

MARCH 26, 2024

Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative. Data-driven decisions Keep track of PR efforts through website analytics, social media engagement metrics, and media coverage measurement tools.

B2B 78

B2B Strategy Communications Case Study 78

5W PR

MARCH 26, 2024

It’s on the company to underline the robust security measures it’s put in place. Thought leadership content Delve into the pulse of the industry by penning articles, blog posts, and insightful white papers. Make use of relevant hashtags to take part in industry discussions and extend the company’s reach.

Strategy 78

Strategy Privacy Financial Guidelines 78

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. Want more accurate PR measurement? Still relying on AVE?

Measurement 120

Measurement Software Nonprofit Analytics 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. Number of downloads for offered white papers, videos, infographics etc.

Measurement 97

Measurement Comparison Advertising Advertising 97

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” The Contently paper focuses in on three ideal measures: 1.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Stern + Associates

MARCH 10, 2023

Correlate PR success to tangible business outcomes Traditional PR results – whether it’s in the form of a media placement or speaking invitation – can be a critical measure of a PR program’s success. But these measures should not be viewed as an ending, but rather as a critical piece of your business development strategy.

Publicity 99

Publicity Conference Leadership Measurement 99

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Over the years, we have referenced ethics in many of our blog articles, and at least once per year, we devote an entire article to the topic of ethics. You can download the subsequent white paper and see the complete list of evaluation criteria here. By the nature of the profession, PR pros are morally bound to act ethically.

Ethics 110

Ethics Industry Publicity Analysis 110

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based Measurement templates. The quality of queries changed too as the web evolved.

Reddit 176

Reddit Software B2B Technology 176

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success.

Communications 150

Communications How To Case Study Community 150

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Measure performance daily. In PR , a content calendar is a key part of any public relations plan.

How To 259

How To Social Media Product Launch Construction 259

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. 1) Write short sentences.

Writing 60

Writing Blogging Content Marketing Web 60

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

OCTOBER 6, 2016

Owned media, aka content, is content you produce that lives on your website or blog. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Shared media is also known as social media. It’s a primary communications channel both internally and externally. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. Influencer content and measurement goals . – Write a series or blog together.

B2B 191

B2B Social Media Radio Fashion 191

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

OCTOBER 15, 2015

Unfortunately there is no silver bullet measurement tool. Have a great but technical white paper? Maybe it’s not a great piece to pitch as is, but you can break it up into blogs for top of the funnel awareness, and leverage other means (syndication, targeted social advertising) to drive middle of the funnel consideration.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Cision

JUNE 23, 2015

That goes for press releases as well as social media, advertising, blogging, et cetera. Want to measure your PR’s value? Click here for a free white paper that shows how! That means your social media profiles should have recent updates, as should your blog. Increased Brand Awareness. Your Brand Looks Good.

Writing 120

Writing Social Media Tools Advertising 120

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred. emphasis mine ]. Did you know?

Government 138

Government Survey Ethics Media 138

Cision

JULY 8, 2015

To help financial institutions tap into consumers’ input and reactions about EMV technology, Cision aggregated tens of thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015. catches up with international card payment security measures, many U.S. As the U.S.

Retail 120

Retail Travel Mobile Technology 120

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Click here for our free “Outside-The-Box Content Marketing for PR” white paper! Measure everything, too.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! And if you’re really looking forward to standing out in the ever-so-competitive market, do yourself a favor and get Cision’s free white paper – A Roadmap to Multimedia Storytelling. . Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 72

Infographics Case Study Video Survey 72

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. Contact him at stephen.dupont@pockethercules.com or visit his blog at www.stephendupont.co.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

MARCH 30, 2015

For example a New York Times article will probably generate more interest than a blog post, all things being equal. This includes a handful of great blogs and newsletters, plus topical aggregation sites like Alltop.” Get the tips you need with our white paper! Get our free PR tech white paper now!

Google 120

Google Measurement Content Marketing Engineering 120

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 3) Audio and podcasts.

Marketing 65

Marketing Survey Study B2B 65

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. How can all of this be measured and analyzed? Owned content. The Problem.

Data 92

Data SEO Guidelines Advertising 92

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. In the features area, post a report or a white paper based on your LinkedIn community’s experience. Her top-ranked blog, wiredPRworks.com, launched in 2006. Why would anyone want 10 ways? How could I delete this entry??

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” 1) Networking device maker’s product catalog.

Case Study 98

Case Study B2B Study Marketing 98

Stern + Associates

AUGUST 13, 2014

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. Can Thought Leadership Be Measured? Social listening can also be an effective measurement tool to gauge share of voice.

Leadership 81

Leadership Reputation Measurement Video 81

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Deirdre Breakenridge

FEBRUARY 23, 2015

If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. Focus on the content. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

NOVEMBER 11, 2016

These devices have to be as glitch-free as possible at the outset since any negative review, even on a tiny blog, can cause an upset. In the near future, I do see an increase in measurement, metrics, and quantifying value. In the age of data insights nothing will escape the reach of precise measurement tools.

Communications 253

Communications Data Local Survey 253