Sword and the Script

JANUARY 2, 2024

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. In 2023, the 14 th year of publishing, I published 50 blog posts. Social media was blossoming.

Blogging 114

Blogging Software B2B Survey 114

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. Anyone can get publicity! What can you pitch?

Pitching 130

Pitching Media Insurance Insurance 130

Remote PR Jobs

SEPTEMBER 25, 2023

During that time, I learned a lot about the important — and ideally, symbiotic — relationship between reporters and public relations professionals. While I still don’t know the secret to getting a reporter to politely reject a pitch (rather than flat out ignore it), I do know what it takes for an editor to say “yes” to a story idea.

Pitching 100

Pitching Report Writing LinkedIn 100

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK OK, so I’m biased.)

Company 115

Company Publicity Leadership Pitching 115

OnePitch

OCTOBER 12, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that landed an exclusive in TechCrunch due to its relevance, flexibility, and explanation of company history. Let’s see more on why this pitch worked: Let’s take a look at the actual pitch that placed: . Looking for more tips on how to pitch TechCrunch?

Pitching 78

Pitching Transportation How To System 78

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. 8 things PR does beyond media pitching. PR strategy. Leadership events.

Agency 188

Agency Publicity Media Training Training 188

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. Finally, because we’re a publicly-traded company, any public-facing message from the PR team (or any other team) can have an impact.

Interviews 223

Interviews Retail Data Engineering 223

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

5W PR

AUGUST 23, 2023

A public relations degree offers diverse career opportunities. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Sometimes a journalist may take a media pitch and go in a completely different direction to suit an agenda. This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile.

Interviews 160

Interviews Media Local Privacy 160

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. The findings or data from a white paper can also be pitched out to the media. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Blogs That Can Make You Smarter. Industry or Workplace Blogs. The Cision Blog. Pop Culture/Creativity Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.” PR FOR ANYONE.

Advertising 130

Advertising Advertising Publicity YouTube 130

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. A key component of stellar media relations is knowing what stories to pitch and to whom.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. The post PR Tips For Reactive Media Pitches appeared first on Crenshaw Communications.

Pitching 136

Pitching Media Privacy YouTube 136

The Hoffman Agency

MARCH 8, 2024

In public relations, pitching journalists is what we spend much of our time on. However, there’s no one way to pitch a story, no magic formula. But there are things you can do to maximize your chances that your target opens and reads your pitch. Let’s be honest, this is hard.” More on this later. Is the source qualified?

Pitching 41

Pitching Media Agency Writing 41

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch.

How To 321

How To Media Report Pitching 321

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.”

Report 101

Report Automotive Media Local 101

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 120

Community Mobile Blogging Publicity 120

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Those engaged in B2B tech public relations have to be able to strategize and deliver at lightning speed. Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. So much more than a tech blog!

Blogging 136

Blogging B2B Technology Pitching 136

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Be flexible in your pitch.

Pitching 150

Pitching Radio Newspapers Print 150

Critical Mention

MAY 15, 2019

From founding WordStream and having now moved on to his new venture, MobileMonkey, he’s been featured in countless publications including Inc., It’s a group with thousands of members, all pitching in to answer questions, share strategies, etc. Larry Kim is one of the most well-known influencers in the world of digital marketing.

Interviews 123

Interviews Facebook Software Social Media 123

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! Now you need to make sure your client is adequately prepared for the interview. Still, it’s important to be comprehensive for each interview so no surprises pop up before, during or after the interview.

Writing 130

Writing How To Interviews Pitching 130

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . Even though we’re a completely integrated agency, our roots have largely been in public relations. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. And whose voice do you use?

Writing 294

Writing Journalism Pitching Guidelines 294

Cision

NOVEMBER 11, 2015

You won’t get there unless you learn how to pitch journalists with your story. Consider publications like steps. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. The New York Times and the like).

Pitching 120

Pitching Newspapers Writing Local 120

Presspage

FEBRUARY 10, 2020

According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

ImPRessions - Crenshaw Communications

MAY 25, 2023

Her newsletter has over a million subscribers, making her, as of December 2020, the most successful individual author of a paid publication on Substack. How is Substack different from a blog? Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium. politics and history.

Analysis 156

Analysis B2B Interviews Tools 156

5W PR

APRIL 22, 2024

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. That’s where public relations efforts step in. Cultivating long-term relationships and crisis management Public relations isn’t a quick fix.

Consumer 78

Consumer Financial Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

The most effective public relations teams develop strategies to “newsjack” for opportunities to keep pace with the news cycle. And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. How Newsjacking Works.

Trends 293

Trends Pitching Agency B2B 293

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

OnePitch

JUNE 16, 2022

She’s worked in public relations for 10 years, specializing in the home & design, lifestyle, and luxury sectors. Read below for the entire interview with Desiree: 1.) What’s the best pitch of yours that resulted in coverage and what elements made it successful? What made this pitch successful is simple: 1.)

Pitching 63

Pitching Consumer How To Meeting 63