Onclusive

AUGUST 15, 2017

Well, we suspect that measurement and PR data can elicit fear because: (a) not every PR pro loves working with numbers, and (b) PR pros could discover that their PR work isn’t really helping their companies achieve the quantifiable business goals they’re after. Why is this the case? Get to the bottom of it with proper PR attribution.

Data 170

Data Data-Driven PR Analytics Measurement 170

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

If a candidate doesn’t say “I’ve been to your website” or “I’ve read your blog,” within a few minutes of interviewing, I’m wary. Do know your prospective employer’s business inside out. . Anyone who wants a job with a company has to be familiar with it, at least in a cursory way.

Publicity 120

Publicity B2B Fashion Sports 120

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 77

Measurement Publicity Web Analytics 77

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia. Great post.

Blogging 86

Blogging Writing Facebook Twitter 86

Contently - Strategy

NOVEMBER 29, 2023

According to WordPress, users create 70 million blog posts per month through its platform. Topic pillars, often referred to as content pillars or pillar content, are fundamental themes or topics you build your content strategy around. Helping your brand stand out requires not just creativity but also strategic alignment.

How To 52

How To SEO Content Marketing Engineering 52

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Cision

DECEMBER 3, 2015

At her upcoming Cision webinar, “ From A to Z: Blogging and Content for PR ,” she’ll go into more detail on the topic and share her top tips for building a content strategy that will boost your brand and drive results. Competitors start to refer business to you because they perceive they can’t do it as well as you do.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches. Online content is king (referring to a blog).

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

ImPRessions - Crenshaw Communications

MAY 15, 2018

Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication. Instead, they spoke with action.

Crisis 136

Crisis Privacy Airlines Facebook 136

5W PR

DECEMBER 18, 2018

However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need. Authenticity…” Read the full interview below! One of the biggest problems companies make? Why do you think companies continue to struggle with crisis communication?

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 71

Blogging Twitter Creativity Facebook 71

Sword and the Script

OCTOBER 22, 2019

If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. When the webinar is over, you can still drive value by repurposing the content for blogs, presentations, sales enablement tools and more. Those that are in it for the long haul will see big rewards in 2-3 years.

Marketing 65

Marketing Survey Study B2B 65

ReimaginePR

OCTOBER 24, 2015

So he asked her during his interview to describe her daily hair regimen. I like to refer to shared values here to reinforce that those are the base on which everything else is built. Your objectives should give you real outcomes against which you can measure the success of your initiatives. Those are your key messages.

Measurement 120

Measurement Wikipedia Analysis Strategy 120

Cision

APRIL 6, 2015

Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. text (blog post / article). People can save time and read the content (or can reference back to parts of it without having to skim the audio). descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

NOVEMBER 27, 2010

One of the Best means that you are, when compared to your peers, at the higher end of the scale, but recognizing That there is a frame of reference for everything. As long as you recognize that this praise is limited by their frame of reference. And not their fame of reference. Across any industry. Or time zone. Wanna Subscribe?

Measurement 66

Measurement Tourism Blogging Writing 66

Communications Conversations

MARCH 16, 2016

In the post, Mark refers to a partner he interviewed for his book who claims influencer marketing can be “cost effective.” Most media campaigns are measured in terms of the cost per thousand impressions,” he said. ” The metric of choice? Cost per thousand. I think that’s a bit of a stretch.

Marketing 60

Marketing Hotels Advertising Advertising 60

Bad Pitch Blog

JUNE 14, 2009

The lady who sent it has seen that BPB is on the Power 150 and felt that I would want to interview her client, the so-called expert. The subject line implies a call to action that is not explained in the text • What’s a “social media interview?” Did I mention their clients? Is it about social media? Conducted via social media?

Social Media 40

Social Media Interviews Pitching Media 40

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Need something to measure improvement against.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.). Here’s what we were looking for and tips on rocking the interview: 1. I want a story.

Brand 70

Brand Branding Local Interviews 70

Waxing UnLyrical

DECEMBER 5, 2010

After all, this is the third post in three days to reference that wretched campaign. So today’s roundup features seven posts from blogs that I have never before shared; not because I didn’t want to, but because I was too thoughtless to do so. When I clicked through to her blog, I was even more enchanted.

Facebook 80

Facebook Twitter Measurement Blogging 80

Karen Freberg

JUNE 6, 2017

Jason has a summary of the conversation here on his blog. Does it matter how many hours you spend creating content for your YouTube channel or write blog posts? ” Same goes with research as well – in order to get a reputation in the academic field, you have to be published and get interviewed for your work by the press.

Social Media 40

Social Media Brand Branding Media 40

Waxing UnLyrical

DECEMBER 24, 2010

And part of why Jesus used imagery and every day references was so that the people he told these stories to could relate to them. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Look at some of his parables.

Publicity 86

Publicity Creativity Measurement Twitter 86

Prohibition

NOVEMBER 6, 2021

PPC is a broad phrase that refers to the process of compensating an advertiser or website in exchange for the placement of adverts in prominent locations. In terms of social media, social PPC refers to ads that are put on social media platforms. You can share a blog post or other such information with people on Facebook, for example.

Social Media 62

Social Media Media Advertising Advertising 62

Contently - Strategy

MAY 9, 2024

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Writing a white paper is not the same as writing a blog.

Writing 59

Writing Case Study Study Brand 59

Journalistics

FEBRUARY 25, 2013

I hope by now that you’re familiar with inbound marketing, a term coined by HubSpot , referring to a fundamental shift away from interruption-based marketing tactics (like telemarketing or direct mail) to inbound or “pull” based marketing tactics that attract interested audiences to your marketing messages. You are the media in this example.

Media Relations 52

Media Relations Media Pitching Writing 52

Waxing UnLyrical

FEBRUARY 6, 2011

The genius writer brother; the gun-crazy brother; the beauty- and romance-obsessed sister; the fiercely protective Greek Man Friday; and the food-obsessed and long-suffering mother (or Mother, as she’s referred to). Where to use keywords in corporate blog posts , by Lee Odden. from Mizz Information. Trying to figure out Quora?

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 26, 2010

Mark as read Approve comment Love the Garth Brooks reference, Lori! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Thanks so much for stopping by.

Facebook 69

Facebook Twitter Measurement Tourism 69

Waxing UnLyrical

OCTOBER 6, 2010

I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. Every Hendrix reference was a part of the relevant message. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Wanna Subscribe? Lets play.

Social Media 73

Social Media Twitter Facebook Measurement 73

Contently - Strategy

DECEMBER 1, 2022

During those interviews, you should have spoken to customers about your competitors. Start by making a complete list of your own based on your customer interviews. Put them side-by-side in a spreadsheet with your competitor USPs to cross-reference and find the unique ones. Create a list of feature selling points.

Strategy 138

Strategy Brand Branding How To 138

Waxing UnLyrical

FEBRUARY 8, 2011

If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. Comment on their blog posts. Ask them to contribute to a blog post… or profile them in one. They get attention, that’s why.

How To 64

How To Twitter Facebook Writing 64

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. You can find all posts that reference Muck Rack here.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Regardless, thanks for visiting!

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them. You can’t start a blog like ours unless the community wants it. Thankfully he was on board with the blog idea.

Blogging 60

Blogging How To Social Media Community 60

Sword and the Script

FEBRUARY 22, 2022

of articles and blog posts that start with this statistic. All those references lead back to a 2015 report by the Consumer Insights team of Microsoft Canada, who surveyed 2,000 Canadians and also studied the brain activity of 112 people as they carried out various tasks. “And That’s a shorter attention span than a goldfish.

Biotechnology 85

Biotechnology Study Survey Radio 85