Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. . Social Media corporate blog corporate blogging corporate twitter Fortune 500'

Social Media 117

Social Media Study Blogging Company 117

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. Take the byline and convert the information to a blog post.

Interviews 136

Interviews Pitching Infographics Print 136

Buzzstream

FEBRUARY 1, 2024

Subject Line: New Survey Data for [Website Name] Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. For example, here are the guest post guidelines from the Hubspot blog.

Pitching 87

Pitching Infographics Survey Resources 87

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. For example, blogging can be a huge time commitment. Since consistency is important in blogging, make the blog a top priority.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. There’s usually endless potential to break down your content pillars into core topics and subtopics for eBooks, webinars, blogs, social campaigns, and so on. But what do our peers think?

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149

Video Case Study Agriculture B2B 149

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. The report also shows how the Fortune 100, Fortune 500 and Inc.500 500 companies blog than F500.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. The report also shows how the Fortune 100, Fortune 500 and Inc.500 500 companies blog than F500.

Trends 100

Trends Media SEO Analytics 100

5W PR

AUGUST 12, 2020

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. Alternatively, healthcare PR teams can release a behind-the-scenes interview that gives readers an opportunity to learn from healthcare experts in a company.

Healthcare 88

Healthcare Strategy Communications Policies 88

PR 20/20

FEBRUARY 7, 2023

According to Demand Gen Report , over half of B2B buyers rely on content to research their buying decisions. Blog posts A blog is great for addressing your prospective customer's specific pain points. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better.

Examples 52

Examples eBook Infographics Analytics 52

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences.

Strategy 59

Strategy Company Communications Construction 59

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Give your site a look-over with the eyes of a harried reporter on deadline. Think like a reporter, page designer and video editor At Nissan Motor Corp.

Video 84

Video Engineering Financial Infographics 84

ImPRessions - Crenshaw Communications

JULY 18, 2017

A professional provider conducting a nationally projectable survey (typically 1000 respondents) produces the kind of results reporters need for news. No reporter is interested in a “bias confirmation” or “pat on the back” survey. Look for the most startling or contrarian stat to lead a press release.

Survey 136

Survey How To Construction Data 136

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Hopefully, the folks at Forrester noticed our sharing of the link and know that we’re great media partners.

Strategy 75

Strategy Media How To Infographics 75

MaccaPR

NOVEMBER 20, 2018

The good news is: at its best, your newsroom can serve as a content hub for your video, social media content, e-books, blog posts, recent media coverage, images of your CEO and logos – the kind of content that helps boost your company’s ranking in search and makes it more likely that media coverage will be accurate.

Mobile 91

Mobile Corporate Survey Web 91

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content.

B2B 60

B2B Infographics Interviews eBook 60

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. When you can, offer high resolution photos, videos or infographics. It’s always better to have these pieces ready to go before you offer them, or prior to a reporter requesting them. For my podcast, Women Worldwide.

Creativity 100

Creativity Pitching Writing Conference 100

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). An infographic or infovideo highlighting the benefits of the merger: awesome for today’s visual world.

Infographics 105

Infographics Software Video Employee 105

Journalistics

MARCH 2, 2013

Writing proficiency will be the difference between you getting a second interview and a rejection letter. If you’ve developed your own presence in social media throughout college – writing a blog, or building a following on Facebook, Instagram, or any other social media, this experience is particularly relevant for getting your first job.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. For example, you might put up a recipe for “Town’s Best Barbecue Sauce” on your blog. The title of your blog post isn’t objective proof that your barbecue is the best. When the podcast or interview is published, you get free publicity.

Publicity 67

Publicity Small Business Advertising Advertising 67

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

FEBRUARY 3, 2018

It’s not that marketing leaders don’t see the value, it’s that it’s easier to articulate the value last touch attribution campaigns in an executive meeting where marketing follows the vice president of sales with a numbers-driven pipeline report. This was her guest post on the Content Advisory for Robert Rose. Give our services a try.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Beyond PR

DECEMBER 19, 2016

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

MaccaPR

OCTOBER 5, 2015

Here at MaccaPR, we've blogged about content marketing a number of times (e.g." 4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). Step 3: Get Started.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

PR 20/20

JULY 31, 2018

We started to position our products through inbound—as innovative and well tested by doing interviews in the field—providing a better story around our product, our customers, and the overall experience. The only way they were affiliated with the company was through the blog. We needed to build a relationship with trust.

Marketing 42

Marketing Leadership Engineering Education 42

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. This mandate should give select frontline staff the freedom and flexibility to write a blog post or send a media alert when the time is right. Can you hedge against this?

Television 40

Television Corporate Infographics Radio 40

Waxing UnLyrical

APRIL 18, 2016

Why: “Creating content that causes followers to take action or change their minds, requires more than a simple ability to write interesting blog posts and social media updates,” writes Norman Arvidsson as he offers tips “to create online postings that increase the influence you have in your space.” ” 2.

Infographics 40

Infographics Analytics eBook Banking 40

MaccaPR

JANUARY 19, 2015

Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. Then we met Jean Hill , who came in for an informational interview over a Caribou Coffee. Subscribe to our blog. However, breaking into an agency or in-house PR department directly from college is more difficult than ever.

How To 48

How To Agency Writing Interviews 48

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media.

eBook 145

eBook YouTube Video Social Media 145

Beyond PR

MAY 12, 2016

Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Everyone (including your client) responds to visual content better.

Agency 40

Agency Real Estate Film Video 40

Contently - Strategy

APRIL 9, 2024

That compelling blog post you wrote now doubles as an attention-grabbing video. The stats from a recent white paper you published find new life as a shareable infographic. Maybe you have a blog post written to bring in subscribers to your company’s newsletter. Is there a YouTube video that garnered thousands of organic views?

eBook 52

eBook Video YouTube Blogging 52

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. I said, ‘What do you want to get out of what we do?’

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111