wiredPRworks

APRIL 20, 2021

For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Note: all graphics via the report. One reporter said, “99% of those emailing me have never read a story I wrote.” Wants: research, graphics and invites to interview experts. infographics, 39.3%

Report 40

Report Trends Media Infographics 40

Contently - Strategy

MAY 9, 2024

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. If that’s a strategy that makes sense for your content, this would be a good time to conduct interviews or ask for quotes. You have a few different options for citing sources in a white paper.

Writing 119

Writing Case Study Study Brand 119

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

The Proactive Report

JULY 31, 2017

expert interviews. A series of interview with users who had amazing success with the product can create that emotional response. Video interviews with dermatologists on the causes of eczema and how to treat it could provide the useful answers Moms want. We tend to trust information from others “just like us.”.

Engineering 188

Engineering Interviews Infographics Social Media 188

The Proactive Report

JUNE 11, 2016

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Source: Holmes Report. I interviewed several recruiters who specialize in finding PR talent for brands and agencies and they all said these digital skills top the list of requirements.

Infographics 150

Infographics Course Survey Agency 150

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. How do you know what warrants a key takeaway?

Examples 62

Examples Product Launch Data Report 62

Buzzstream

FEBRUARY 1, 2024

Subject Line: New Survey Data for [Website Name] Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. Add 1-2 sentences explaining why this is significant.)

Pitching 87

Pitching Infographics Survey Resources 87

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. Maximize media placements with a few simple steps.

Interviews 136

Interviews Pitching Infographics Print 136

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

The Proactive Report

FEBRUARY 20, 2017

Create a list for influencers, brand advocates and reporters (keep the lists separate.) A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. Monitor their tweets. Offer them content that fills their needs.

Digital PR 113

Digital PR System Infographics Banking 113

Cision

DECEMBER 28, 2017

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. Instead, use it to fuel your content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149

Video Case Study Agriculture B2B 149

Reputation Us

JANUARY 19, 2017

Here we are, a new year but likely the same old tried and true annual report. Don’t get me wrong, many annual report structures are required to meet public reporting regulations and these sections are necessary. But what is the real purpose of an annual report and who are you drafting it for? Infographic.

Report 60

Report Infographics Video Financial 60

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Diversify content by using a variety of forms like infographics, videos, graphics and images. Measuring Content Effectiveness.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Once an interview is set up, it’s important to prepare the spokesperson in a similar way. Taking advantage of infographics, still images, and video will be much more eye-appealing, and it makes a journalist’s job easier if strong visuals are involved.

Pitching 140

Pitching B2B Infographics Study 140

Solo PR Pro

MAY 10, 2022

This could help add substance to your pitch if you're referencing data, interviews or graphics that are already published. Provide original reporting and data? Reference an exclusive interview with an executive or the CEO of a company? For example, are you going to publish a press release first? Create digital press kits.

Pitching 58

Pitching Media Journalism Data 58

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. The report also shows how the Fortune 100, Fortune 500 and Inc.500 500 online newsrooms are meeting these changing media needs.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. The report also shows how the Fortune 100, Fortune 500 and Inc.500 500 online newsrooms are meeting these changing media needs.

Trends 100

Trends Media SEO Analytics 100

Contently - Strategy

MARCH 15, 2019

A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way.

Company 111

Company Pitching System Interviews 111

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. Or vice versa, if we are launching a report or a research asset, we’ll want to have a webinar to promote it and expand on the content for people so that they benefit from one another.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

5W PR

AUGUST 12, 2020

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. Alternatively, healthcare PR teams can release a behind-the-scenes interview that gives readers an opportunity to learn from healthcare experts in a company.

Healthcare 88

Healthcare Strategy Communications Policies 88

PR 20/20

FEBRUARY 7, 2023

According to Demand Gen Report , over half of B2B buyers rely on content to research their buying decisions. Your Top Google Analytics 4 Questions, Answered What Does Google Analytics 4 Mean for the Future of Your Reporting? Whitepapers Whitepapers are in-depth reports that inform readers about a complex issue.

Examples 52

Examples eBook Infographics Analytics 52

ImPRessions - Crenshaw Communications

JULY 18, 2017

A professional provider conducting a nationally projectable survey (typically 1000 respondents) produces the kind of results reporters need for news. No reporter is interested in a “bias confirmation” or “pat on the back” survey. Look for the most startling or contrarian stat to lead a press release.

Survey 136

Survey How To Construction Data 136

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Give your site a look-over with the eyes of a harried reporter on deadline. Think like a reporter, page designer and video editor At Nissan Motor Corp.

Video 84

Video Engineering Financial Infographics 84

Cision

FEBRUARY 29, 2016

For example, if you want to increase fundraising, Amie suggests highlighting which members are already contributors and how much they’ve raised for the PAC in your annual report. If your communication doesn’t stand out with pictures, infographics or banners, people are either deleting or ignoring your messaging, says Amie. Make A Plan.

Communications 120

Communications How To Infographics Policies 120

Burrelles Fresh Ideas

JUNE 27, 2023

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

JANUARY 14, 2017

That’s my take both before and after reading the survey research reviewed by the Bulldog Reporter. The Bulldog Reporter article links to a registration page to download the complete report. 2) Best to Pitch in the Morning says Reporter Survey. Don’t miss these posts: How PR can Put the Search Back in SEO [UML].

B2B 60

B2B Pitching Survey Study 60

Beyond PR

JANUARY 23, 2018

You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. Create Highly Shareable Content.

Strategy 75

Strategy Media How To Infographics 75

MaccaPR

NOVEMBER 20, 2018

“Pictures often boost readership for a story online, and having background information available reduces the need to waste people’s time with basic questions in interviews.” Fully 80% of journalists responding to a recent NewsMarket survey said that downloadable video clips and images, provided by brands, was useful for their reporting.

Mobile 91

Mobile Corporate Survey Web 91

PR Fuel

MARCH 19, 2021

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. These reports will also give you some vital data about your readers. Call to Action.

Small Business 85

Small Business Writing Engineering Infographics 85

Beyond PR

OCTOBER 5, 2016

On the other side, financial reporters are digging into page after page of statements, analyzing the numbers, and reporting on company results – all under a very tight deadline. Multimedia like infographics and video create more work for editors, especially if they have to visit a link to a video and watch the CEO speak.

Financial 99

Financial Video Guidelines Infographics 99

Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Create Engaging Content: Content is the vehicle that carries your brand message. Develop content that is informative, relevant, and engaging.

Strategy 59

Strategy Company Communications Construction 59

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). An infographic or infovideo highlighting the benefits of the merger: awesome for today’s visual world.

Infographics 105

Infographics Software Video Employee 105

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. It’s always better to have these pieces ready to go before you offer them, or prior to a reporter requesting them. The quotes pique far more interest around our guests and their interviews. Sometimes, an image can even spark an idea for a story. Tears abound!

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60

Prohibition

APRIL 28, 2019

To share the academics personal experiences we created video content that featured interviews with three females within the academic industry. The content aimed to be visually engaging, featuring a mixture of video footage, stats that we had researched presented as an infographic and lifestyle imagery.

Internal 54

Internal International Infographics Video 54