Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. They aren’t moving the technology forward in any way. Exaggerating claims There are also communications guidelines to consider.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. They aren’t moving the technology forward in any way. Exaggerating claims There are also communications guidelines to consider.

Company 78

Company Strategy Marketing Technology 78

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. Underscore that the company puts user privacy first, sticks to the necessary guidelines, and fortifies user data like a bank vault.

Strategy 78

Strategy Privacy Financial Guidelines 78

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Word document?

How To 177

How To Guidelines Content Marketing Video 177

5W PR

MAY 23, 2022

The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present. appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Use Of Conversational AI.

Marketing 88

Marketing Guidelines Customer Service Technology 88

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section.

Community 206

Community Nonprofit Conference Social Media 206

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Being a old long-serving PR professional means I have seen a lot of technology come and go. A lot of digital technology offers only incremental improvements. Definitely check him out.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Being an old long-serving PR professional means I have seen a lot of technology come and go. A lot of digital technology we have had lately has offered only incremental improvements.

Company 78

Company Technology Privacy Guidelines 78

ImPRessions - Crenshaw Communications

MAY 4, 2017

Always start with editorial guidelines. Most online publications have editorial guidelines. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. This piece on emerging technologies written for a supply chain trade is a great example.

B2B 136

B2B Guidelines Writing Pitching 136

Deirdre Breakenridge

APRIL 11, 2016

Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. What about policies and guidelines? A follow up blog post by PR 2.0 On Tuesday, April 19th at 8:30 p.m. Does every company need them?

Financial 150

Financial Community Social Media Guidelines 150

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Today, Guest posting and guest posting sites continue to climb in popularity.

Analysis 90

Analysis SEO Guidelines Google 90

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Adoption was swift: 100 million users in two months.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Adoption was swift: 100 million users in two months.

Publicity 78

Publicity Guidelines Training Transportation 78

Doctor Spin

DECEMBER 4, 2023

In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. The logic and guidelines become taken for granted, often institutionalized, and inform social interaction. Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T. 3 Silfwer, J.

Social Media 52

Social Media Media eBook Technology 52

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. If one thing is certain, technology and the media will continue to change.

Pitching 96

Pitching Print Measurement Report 96

Flack's Revenge

NOVEMBER 28, 2018

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. Longtime readers know that I like to call out misperceptions about PR, hence the name of this blog. The industry has set some guidelines, as explained in this Wikipedia article , which includes PRSA’s take.

Ethics 136

Ethics Wikipedia System Facebook 136

Shift Communications

DECEMBER 14, 2022

Heath: Everyone has a product, an app, some sort of technology. Through a ton of research, we uncovered out insight: choosing a technology platform is a battle. Citrix is an incredible company with these incredible technologies. The B2B tech market is this really noisy environment.

Community 78

Community B2B Social Media Video 78

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. With all of that said, however, it does beg the question: Does the evolution of generative AI technology threaten to eventually replace marketers and content creators in the years to come?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. New platforms, news sites, and blogs – along with links, images, videos, and optimizations, oh, it’s endless. I once observed the CEO of a tech company making edits to a blog post.

Survey 141

Survey Measurement System Education 141

Communications Conversations

AUGUST 27, 2019

Blog content from people with varying writing skills (this even applies to some “media “sites now). Technology has changed communication behaviors, too. I’ve noticed some of my clients blowing off hard-and-fast AP Style Guidelines–like the aforementioned percent rule (well, the old rule, at least).

Handbook 131

Handbook Guidelines Print LinkedIn 131

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The issues drove headlines more broadly, across business and top-tier technology media. My recommendation: rather than conduct phone interviews around a topic this sensitive, develop prepared content in the form of a whitepaper or blog to share with media contacts. DOOH is hot. End-user privacy is also an issue, given new regulations.

Privacy 156

Privacy Advertising Advertising Data 156

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). Learn more: press release , blog post.

Industry 91

Industry Media Technology Employee 91

PR in High Definition

AUGUST 24, 2020

There are many tools and project management technologies that enable this transparency – like Basecamp, Trello, even Google docs. Set guidelines for manoeuvrability. These pre-set guidelines mean that your comms team is able to plough on and get more done, rather than asking permission…or worse, waiting for instruction!

Guidelines 102

Guidelines LinkedIn Course Examples 102

Contently - Strategy

FEBRUARY 16, 2023

GPT-3 is now the underlying language model for dozens of technology tools. Google continuously updates its algorithms to rank blog posts and web pages. One of the most famous transformer models is GPT-3, an NLP model that has wowed users with its ability to generate fluent texts in response to basic language prompts.

SEO 134

SEO Strategy Google Engineering 134

ImPRessions - Crenshaw Communications

MAY 1, 2018

When it comes to technology, less is often more, and broader trends, insights, or predictions for the future are usually more compelling than technical explanations. The note should show familiarity with the editorial guidelines of the targeted publications as well as the author’s clear expertise.

B2B 147

B2B Leadership Customer Service eBook 147

Business Wire

MARCH 7, 2017

Create blog posts that point to the content, consider amplification via newswire services, use social channels to increase views and of course, don’t forget about contextual ad networks that can place your influencer content in ad blocks around the web. Were contract guidelines met? Were FTC #spon/#ad disclosure guidelines met?

Marketing 156

Marketing Guidelines Measurement Analytics 156

Burrelles Fresh Ideas

APRIL 16, 2024

Whether through guest blogging, social media promotion, or co-created content, influencers can help B2B brands reach new markets and engage with niche audiences that may have otherwise been inaccessible. Content Authenticity Statement: 95% of this blog article was human-generated.

B2B 94

B2B Marketing Measurement Social Media 94

Norton's Notes

DECEMBER 21, 2014

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. About the blog. Anyway, after hours of work here are my top ten. www.marksdailyapple.com.

Blogging 44

Blogging Training Exercises Sports 44

Burrelles Fresh Ideas

MARCH 12, 2024

A well-crafted blog can help you connect with customers, build credibility, and boost your SEO campaign. PR professionals typically have an extensive network and can help you build your brand quickly with email campaigns and content marketing that will make waves.

Social Media 79

Social Media Strategy Media Reputation 79

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. More strategic questions arise due to changes in technology. More value placed on communications due to the pandemic and guidelines changing so quickly.”. Technology doesn’t sleep. In multiple mediums.”.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 104

Software Analysis Data Tools 104

5W PR

JANUARY 26, 2021

This begins with a set of guidelines that clearly lay out the brand’s voice strategy, objectives, goals, and action steps and is distributed to everyone who submits and publishes on the brand’s different platforms. The post Voice as the Next Tool appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Document Everything.

Tools 88

Tools Product Launch Guidelines Customer Service 88

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands.

Financial 52

Financial Social Media Banking Media 52

Cision

AUGUST 11, 2016

Seth’s Blog. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog. Sprout Blog. DigitalMarketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68