Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

5W PR

NOVEMBER 24, 2023

Ethical guidelines Establish ethical guidelines for AI development and usage. These guidelines should emphasize fairness, equity, and accountability. The post Bias in AI and How to Deal With It appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Healthcare 78

Healthcare Guidelines How To Ethics 78

Prohibition

DECEMBER 12, 2023

From streamlining design processes and making faster copy changes, to generating compelling written work such as blogs and press releases, and even Instagram captions. In this blog, we’ll explore how you can use AI to supercharge your content strategy. Don’t neglect brand guidelines. Don’t overlook context.

Guidelines 62

Guidelines B2C Tools Creativity 62

Onclusive

APRIL 22, 2021

And remember to include multiple channels, for example, social media, blog and email, because different people prefer different ways to connect with you. Prepare draft messages and content guidelines. It is also necessary to develop content guidelines and policies that provide clear instructions for crisis communications.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

5W PR

JUNE 9, 2023

Providing Clear Brand Guidelines Clear guidelines are necessary for brand ambassadors to maintain consistent messaging and representation. These guidelines should include the brand’s key values, tone of voice, visual aesthetics, and specific content requirements. User-generated content is a powerful tool for brands.

Brand 88

Brand Branding How To Guidelines 88

Deirdre Breakenridge

SEPTEMBER 12, 2018

It’s important to be aware of the history preceding today’s ethical guidelines as provided by the Public Relations Society of America , the Chartered Institute of Public Relations , and other professional societies. But he also gives a good argument for the value of education in the process of professional development.

Ethics 314

Ethics Guidelines Knowledge Base Education 314

Landis PR

OCTOBER 30, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. Looking to develop AI compliance guidelines for your organization? AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies.

Privacy 64

Privacy Ethics Guidelines System 64

Onclusive

FEBRUARY 28, 2022

As data science specialists for communications, in our new blog series on “Demystifying PR Measurement” we’d like to offer best practices and frameworks for setting communications goals, success metrics and processes that you can use even if you’re just starting out.

Measurement 368

Measurement Guidelines Data Education 368

Cision

SEPTEMBER 13, 2017

 3.    Institute Brand Guidelines to Navigate your Communications  . Developing brand guidelines will ensure consistency across all marketing channels. Editorial Guidelines: Establish writing standards to ensure consistency across content. Or Question Quinn, who has tons of inquiries she wants to be answered before she will buy.

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

FEBRUARY 13, 2018

Over the years, I’ve learned the following three basic guidelines help keep readers engaged. Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. The post The Aesthetics of Text: Writing Readable Blog Posts appeared first on Sword and the Script. 1) Write short sentences.

Writing 60

Writing Blogging Content Marketing Web 60

Mindful Marketing

FEBRUARY 4, 2024

Despite my decades of driving experience, I’m no expert on road signs, so I reached out to a few people in my home state of Pennsylvania who are well-qualified to address the FHWA’s new guidelines. The source of the latter guidelines is mainly the Pennsylvania Department of Transportation, or PennDOT.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

5W PR

MARCH 26, 2024

Underscore that the company puts user privacy first, sticks to the necessary guidelines, and fortifies user data like a bank vault. Thought leadership content Delve into the pulse of the industry by penning articles, blog posts, and insightful white papers.

Strategy 78

Strategy Privacy Financial Guidelines 78

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. In PR, we adopt the voice of our clients.

Writing 294

Writing Journalism Pitching Guidelines 294

5W PR

SEPTEMBER 28, 2020

After that, it’s time to briefly analyze the company’s current content and messaging, including its website, blog or social media posts, advertisements, and promotional material to see if there are any common themes in the tone messaging. This is also the starting point when establishing any sort of voice across all channels for a company.

Publicity 158

Publicity Guidelines How To Social Media 158

5W PR

OCTOBER 2, 2023

Adhering to ethical guidelines helps PR professionals avoid legal pitfalls that can arise from misleading or dishonest communication. Avoiding misrepresentation Ethical PR guidelines prevent misrepresentation and manipulation. Legal compliance Ethical PR practices often align with legal requirements.

Ethics 88

Ethics Guidelines Reputation Privacy 88

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Word document?

How To 177

How To Guidelines Content Marketing Video 177

The Proactive Report

OCTOBER 30, 2023

Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything.

Trends 182

Trends Marketing Wikipedia Reddit 182

5W PR

MAY 10, 2023

Brands can also produce content on child development and safety guidelines through blog posts, articles, videos, or social media. appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Providing Relevant and Valuable Content Baby product brands can offer helpful and informative content to benefit customers.

Brand 88

Brand Branding Customer Service Guidelines 88

PRSay

SEPTEMBER 7, 2021

Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. He points to federal ethics regulations as the guidelines that prohibit military influencer marketing. This year’s theme is “Leading With Ethics.” 9 and Sept. 21 ) and a new Ethics Quiz. .

Ethics 169

Ethics Public Affairs Policies Guidelines 169

Deirdre Breakenridge

APRIL 11, 2016

Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. What about policies and guidelines? A follow up blog post by PR 2.0 On Tuesday, April 19th at 8:30 p.m. Does every company need them?

Financial 150

Financial Community Social Media Guidelines 150

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Today, Guest posting and guest posting sites continue to climb in popularity.

Analysis 90

Analysis SEO Guidelines Google 90

5W PR

SEPTEMBER 27, 2023

The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine. A well-rounded approach involves leveraging Instagram , YouTube, TikTok, blogs, and other relevant platforms.

Brand 78

Brand Branding How To Analytics 78

ImPRessions - Crenshaw Communications

MAY 4, 2017

Always start with editorial guidelines. Most online publications have editorial guidelines. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. Eight Secrets To Better Bylines. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution.

Marketing 85

Marketing Guidelines Social Media Conference 85

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Executive Thought Leadership. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

PR Fuel

MARCH 22, 2022

For example, you can also look at social media influencers, radio programs, magazines, and blogs. Make sure to follow their guidelines to the letter. Review the Guidelines. Read each publication’s submission guidelines twice. Don’t assume every company lists the same guidelines. Start Writing.

How To 96

How To Guidelines Writing Pitching 96

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. So, we need a new placeholder metric.

System 62

System Google Policies Guidelines 62

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Kick-ass” PR blogs. Prezly published a list of the “15 most kick-ass PR blogs in 2023.” Among the generative AI functionality, the release cites are: Copy edits. Quick copy polishing and captivating headline generation. Trust but verify.

Analysis 142

Analysis Tools Software SMB 142

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

The Proactive Report

OCTOBER 22, 2017

But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. Google has been kind enough to provide us with a list of their quality guidelines, so you can check all you content against this list and see if you are at least in the ball park as far as Google is concerned.

Measurement 154

Measurement How To Guidelines Analytics 154

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section.

Community 206

Community Nonprofit Conference Social Media 206

The Proactive Report

DECEMBER 14, 2014

” Last year, the FTC released revised guidelines that made it clear that marketers have to apply the same standards– including full disclosures– to short-form ads on Twitter as they have to older traditional media. Read the FTC Guidelines. THE WAKE-UP CALL. source: Wall Street Journal). PR TAKEAWAY.

Guidelines 168

Guidelines Training Employee Social Media 168

Prohibition

NOVEMBER 30, 2021

From platforms continuing to enhance e-commerce features, to stricter community guidelines – here are the latest updates in the world of social media. The platform announced the change in a blog, claiming that it was part of an ongoing goal to make the platform more inclusive through getting rid of negativity on the channel.

Social Media 62

Social Media Trends Pinterest Guidelines 62

5W PR

OCTOBER 14, 2020

Guidelines. Companies must adopt social media guidelines that reflect the brand’s values. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Brands doing this must be sure to list the handle in their social profile bios, so consumers know who to contact. Contact 5WPR today for guidance on your CSM campaign!

Social Media 88

Social Media How To Media Guidelines 88

5W PR

SEPTEMBER 27, 2023

However, as a general guideline, there is a way when companies should consider starting their holiday marketing preparations. The post When Should You Begin Planning for Holiday Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Guidelines Consumer Mobile 78

5W PR

JUNE 20, 2023

They also work in ensuring that they align with current best practices and ethical guidelines. The post How to Ensure that the Marketing Program for a Rehab or Mental Health Center Maintains Compassion appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Collaborative efforts can amplify the impact of marketing campaigns.

Marketing 88

Marketing How To Ethics Insurance 88