PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights.

Blogging 136

Blogging B2B Technology Pitching 136

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. When we looked at the model in 2020, we realized there were things in it like Google+ and Vine that no longer existed,” she said. First of all, I love AI,” Dietrich said. “It

SEO 129

SEO Measurement Television Google 129

Bianchi Biz Blog

MARCH 17, 2022

With more than 2 million podcasts being produced today, including hundreds with an automotive and mobility focus, finding the best resources to keep an auto supplier executive up to date is not quite as easy as a quick Google search. Top 10 PR Blog Posts of 2021. But don’t worry. We’ve done the research for you.

Automotive 76

Automotive Mobile Technology Transportation 76

PR in High Definition

NOVEMBER 25, 2020

Here’s a roundup of this month’s top technology news stories. M&S has expanded its scan-and-pay technology to all stores; stores director Helen Milford told the BBC that “With the current restrictions in place, making shopping as easy and efficient as possible is really important to us and our customers.”

Technology 62

Technology Film Retail Google 62

Flack's Revenge

MARCH 9, 2021

Google PageRank is an example of the former. The ultimate is when your product or technology is so widely adopted that it becomes synonymous with that function or kind of product – sometimes even becoming a verb. Think Google or Xerox. Sure, it starts with great technology, of the proverbial disruptive variety.

Case Study 266

Case Study Marketing Software Technology 266

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Linking to blogs or articles that feature your expertise are also great ways to present your brand. If you’ve spoken at industry conferences, upload the video.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Ishmael's Corner

JANUARY 11, 2015

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. Bien Perez actually reported on the Google news five year ago. In short, he knows his stuff.

Google 60

Google Corporate Blogging Industry 60

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

Automotive 68

Automotive Technology Engineering Trade Shows 68

PR in High Definition

JUNE 21, 2018

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. The evidence is right there. Virtual assistants are here to stay. Wondering why exactly?

Google 67

Google SEO Technology Engineering 67

PR in High Definition

JANUARY 30, 2019

The European Union is in the process of finalising new copyright rules which could see Google pull its News service in Europe. The details have yet to be finalised but currently Article 11 would require aggregators like Google to pay when an article ‘snippet’ is featured. The post Could Google News disappear in Europe?

Google 84

Google Newspapers Financial Web 84

Sword and the Script

APRIL 4, 2023

Anyone that follows these pages knows I’ve written somewhere in the range of 100,000-150,000 words on PR technology over the last few years in thematic columns like these: PR Tech Sum , PR Tech Briefing , and Product Reviews. A quick Google search says the average business book has roughly 50,000-60,000 words.

Publicity 197

Publicity Software Fashion YouTube 197

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. Now let’s bring mobile technology into the picture. And I’m not the only one who thinks so, Google thinks so as well. Google provides you with a tool to check, simply click here and enter in your website URL.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Shift Communications

SEPTEMBER 15, 2016

It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. According to Google Finance, as of last fall the “Big Five”: Apple, Alphabet, Amazon, Facebook and Microsoft, were worth a whopping $3.3 Embrace the Technological Future.

Technology 60

Technology Crisis Communications Pitching Software 60

PR in High Definition

JUNE 21, 2018

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. The evidence is right there. Virtual assistants are here to stay. Wondering why exactly?

Google 48

Google SEO Technology Engineering 48

PR in High Definition

JUNE 22, 2018

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. The evidence is right there. Virtual assistants are here to stay. Wondering why exactly?

Google 48

Google SEO Engineering Technology 48

Shift Communications

AUGUST 27, 2015

Attention Google Analytics: you have a problem that desperately needs your attention. While we wait for a permanent solution from Google, we’ve developed a way for our clients and friends to avoid this issue from affecting their decision-making. In other words, someone is kidnapping your traffic on its way to Google Analytics.

Analytics 60

Analytics Google Data Technology 60

Shift Communications

APRIL 20, 2015

We talk a lot about Google Analytics at SHIFT – both on the blog and as we integrate it as an important tool for client projects and campaigns. Few digital marketing tools are more widespread and more thorough than Google Analytics, but many PR pros aren’t familiar enough to make it work for them. Amanda Grinavich.

Analytics 60

Analytics Google Measurement Tools 60

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing. Two years later, the company joined a Fortune 20 company as its key cloud marketing technology unit in a lucrative exit for investors.

Banking 327

Banking Financial Employee Technology 327

Bianchi Biz Blog

MARCH 7, 2024

Hanan Kamir, CEO at KAMIR The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Print 104

Print Marketing Real Estate Automotive 104

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. Google Analytics. These five tools can do just that.

Tools 207

Tools Analytics Google Measurement 207

Shift Communications

JUNE 8, 2016

From how well a blog post is performing to the best times to post to Twitter, data isn’t just about numbers, it’s about a roadmap to success. The first step is ensuring that a client has Google Analytics set up – if not, that’s another conversation entirely. helps outline the benefits for both parties. I HAVE ACCESS, NOW WHAT?

Analytics 60

Analytics Google Data Tools 60

Onclusive

JUNE 17, 2020

In this two-part blog series, we’ll share proven tactics that have worked for brands of every size and industry. shows a direct correlation between the length of an article and its appearance on the first page of Google’s search results. Specifically, the average word count of a Google first page result is 1,890 words.

Strategy 273

Strategy Media Television Content Marketing 273

PR in High Definition

DECEMBER 5, 2014

This year has been the year of wearable technology with Google Glass going on sale and health wristbands like Fitbit tipped to be one of this Christmas’ big sellers. In the case of the Fitbit, the technology that’s […]. The post Will 2015 be the year wearable technology brands enter the national health debate?

Technology 72

Technology Brand Branding Google 72

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Just ask Google. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Tools Social Media Trends 170

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. I’m talking about a two-pager (google sheet, tracker, project management software, whatever) that itemizes activities in weeks, months, quarters. Use the technology we all have access to.

Agency 64

Agency Technology Meeting Software 64

Shift Communications

OCTOBER 21, 2015

If you’re joining us at the time this blog posts, Marty, Doc, and Jennifer should be arriving in a few hours. The movie predicted a lot of real world technological advancements, such as video conferencing, hands-free gaming, giant flat screen TVs, and video glasses. Marketing Analyst, Marketing Technology. And you’d be right.

Technology 60

Technology Analytics Google Video 60

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO. Technology helps it scale.

Mobile 100

Mobile SEO Reputation Web 100

Deirdre Breakenridge

APRIL 15, 2019

Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. One of the key performance indicators of digital content is how well it ranks in search engines like Google, since a large portion of publisher web traffic comes through these portals. A recent study from Backlink.io

Media 268

Media Data Google Report 268

5W PR

APRIL 10, 2023

Marketing your business and making meaningful connections continues to prove more challenging with the continued introduction of new channels, technology, data, and competition. The post 5WPR is a Meta Business Partner appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Engineering 88

Engineering Advertising Advertising Agency 88

Shift Communications

APRIL 13, 2015

Will a blog post go viral? It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. You can have that, and you only need Google Analytics(tm) and an alarm clock to do it. Implementation.

Analytics 60

Analytics Google How To System 60

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Connecting Google Search Console. Last but not least, want to get search engine data inside Google Analytics?

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

JULY 21, 2016

In Part 1 of this series, we outlined why having access to a client’s Google Analytics can be beneficial for a PR program. Within the Referrals section, Google Analytics outlines the percentage of users who visited the website for the first time and who is a returning visitor. That visit ultimately is a waste of a click.

Analytics 60

Analytics Google Data Tools 60

Shift Communications

MARCH 19, 2015

SHIFT has taken a significant step forward in this space by entering into a strategic agreement with Google to become a Google Analytics™ Certified Partner (GACP). Our platform of choice to help our clients make PR impactful is Google Analytics™. Worldwide Partner Program Manager at Google. said Will Pryor, Sr.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Landis PR

FEBRUARY 5, 2024

Note: This is a reposted blog by Dr. Michael Thiemann. For the original blog, please visit here. AI in PR: Navigating the Risks and Rewards However, there are risks to consider: Over-Reliance on Technology: Losing the human touch in communication can alienate audiences. Photo courtesy of Pixabay 1.

Publicity 59

Publicity Privacy YouTube Analysis 59