Newsfile

JANUARY 24, 2024

Meanwhile Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

OCTOBER 31, 2014

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Those sneaky penguins! Perform an SEO audit.

SEO 155

SEO Google Web Infographics 155

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

Cision

OCTOBER 28, 2015

Do a quick Google search and you’ll find plethora of other statistics illustrating that visual content beats out text every time. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Using technology. Frase also analyzes the top 20 results for a Google query, and automatically generates a content brief for it. Unsure how?

Google 90

Google SEO Trends Content Marketing 90

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching. Images and infographics are an excellent way to provide context to your news story.

Pitching 84

Pitching Survey System Technology 84

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Shift Communications

DECEMBER 22, 2014

Want to see how to do this for your blog? Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. Read more about how in our second most popular blog post of the first quarter. As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. Here’s how.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Buzzstream

DECEMBER 1, 2023

Here’s how to do it: To find your unlinked brand mention, you can try a few methods: Search Google for your brand Set up Google , Talkwalker , or Ahrefs alerts for your brand Search for your brand on Ahrefs’ Content Explorer using your brand name -yourwebsite.com. Sites with an active blog Effort required to see results?

Examples 133

Examples Software Pitching Tools 133

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko. This idea of links as votes is how Google got started. According to the findings, “94% of all blog posts have zero external links.”

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Learn Valuable Insights From Journalists Around the World!

Infographics 54

Infographics Print Video Real Estate 54

Shift Communications

APRIL 6, 2015

This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. The current occupant of the Iron Throne, Mark Zuckerberg’s Facebook, battles it out for supremacy against Reid Hoffman’s LinkedIn and the combined might of Google and YouTube. Click for full-size image.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

The Hoffman Agency

MARCH 27, 2017

Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and news outlets are starting to recognize their reach and relevance. For example, instead of the traditional written fact sheet, use an interactive infographic or video that showcases your client’s business or their latest product.

Infographics 49

Infographics Technology Video YouTube 49

Shift Communications

APRIL 23, 2015

For us here at SHIFT, it’s a key part of what we mean when we talk about data-driven PR ; in fact, it’s the driving force that led us to seek out and attain Google Analytics™ Certified Partner status. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Critical Mention

JANUARY 15, 2019

In this blog, we’ll explain how inbound links work and show you six ways to build effective backlinks using simple images. Think of it as proof that your content creation efforts are successful, and the higher-ranked the website, Google ranks you higher on its search page. Building a backlink strategy is a tricky business.

How To 60

How To SEO Mobile Google 60

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. The Moz Blog.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Cision

NOVEMBER 27, 2015

Depending on what tools are already available to your business, you may have to implement new technology to allow you to track conversion-driving activities on your website. White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. requests for information or quotes) on the site.

Strategy 120

Strategy How To Data Infographics 120

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Will a blog post go viral? You can have that, and you only need Google Analytics and an alarm clock to do it. Here’s how. Is a tweet less or more likely to work? Martin’s Game of Thrones.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Here are my findings: Marketing Technology. Interestingly there were no formal blogs on any of the sites. At SHIFT we’re big proponents of data-driven PR.

B2B 60

B2B Marketing Construction Analytics 60

Buzzstream

DECEMBER 1, 2023

Here’s how to do it: To find your unlinked brand mention, you can try a few methods: Search Google for your brand Set up Google , Talkwalker , or Ahrefs alerts for your brand Search for your brand on Ahrefs’ Content Explorer using your brand name -yourwebsite.com. Sites with an active blog Effort required to see results?

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Here’s how to do it: To find your unlinked brand mention, you can try a few methods: Search Google for your brand Set up Google , Talkwalker , or Ahrefs alerts for your brand Search for your brand on Ahrefs’ Content Explorer using your brand name -yourwebsite.com. Sites with an active blog Effort required to see results?

Examples 62

Examples Software Pitching Tools 62

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Christopher S.

Data 157

Data Data-Driven PR System Analytics 157

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Shift Communications

JANUARY 16, 2018

My name is Christopher Penn, vice president of marketing technology here at SHIFT Communications and today we’re talking about marketing life after Facebook. When was the last time you even took a look at the top 10 results in Google for the search terms that mattered for your company? [00:02:57] 00:07:24] Your Blog.

Facebook 116

Facebook Video Brand Branding 116

Beyond PR

JUNE 2, 2017

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ?

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

FEBRUARY 3, 2016

Google Drive : This ranks number one purposefully. Google Drive is the mothership of all free marketing tools. Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. Enable Google Chrome extension Ghostery and simply visit a competitor’s website.

Tools 40

Tools Marketing Google eBook 40

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content.

B2B 60

B2B Infographics Interviews eBook 60

Stern + Associates

AUGUST 13, 2014

Less than a quarter (21 percent) of companies believe they’re very or extremely effective at using thought leadership in the sales process, according to the Information Technology Services Marketing Association. Blog communications strategy content strategy influencers relationship management Reputation Management sales Thought Leadership'

Leadership 81

Leadership Reputation Measurement Video 81

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. Q: How did you decide on the ideal marketing technology stack? The only way they were affiliated with the company was through the blog. A: Work with the right partner.

Marketing 42

Marketing Leadership Engineering Education 42

Norton's Notes

JULY 17, 2014

This includes the widely derided infographic, blogs, tweets and video through to clever more sophisticated social media applications. Now, digital technologies offer us the opportunity to lead a fourth revolution in news. They are not looking to improve a client’s reputation they just want to appear first on Google.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 10, 2019

Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

MaccaPR

OCTOBER 26, 2015

Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.” whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read. They don’t block search ads.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? Read more about FINN’s journey to becoming a lean PR agency in founder Raf Weverbergh’s 3-part blog post. Writing a blog post? For example: writing a blog post.

How To 60

How To Software System Employee 60