Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. At the center of the problem is the fact that creating content that nobody consumes is like producing anything else that no one wants to buy – a waste of time, energy and valuable resources.

Leadership 81

Leadership Strategy Energy Advertising 81

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

PRSay

APRIL 25, 2024

Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles.

Strategy 88

Strategy Brand Branding Leadership 88

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. The difference between PR and Marketing.

Digital PR 246

Digital PR Reputation Employee Energy 246

PRSay

APRIL 19, 2021

When you focus on one keyword at a time, it allows you to put all of your time and energy behind one topic for your owned media. Which topics do you want to own — or keep on your own website or blog — and which ones are you going to use for contributed content — or use in your earned media efforts? .

Media 199

Media Newspapers Google Energy 199

Shift Communications

AUGUST 15, 2022

While we all can appreciate the enthusiasm of wanting of return to places and things familiar, the idea of trying to nail down where the world is headed and how you and your clients fit into it over the next 12 months — or the next six months, for that matter — seems like misspent energy. The New Public Relations: Bobbing and Weaving.

Energy 78

Energy Leadership Measurement Agency 78

Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Nuanced shifts in the financial markets, healthcare system, and energy and regulatory industries can have dramatic impacts on news cycles.

Crisis 464

Crisis Publicity Exercises Trends 464

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. Speaking engagements are an effective way to shape executive thought leadership. Partners with the same values. Take the stage.

Company 174

Company Conference Corporate Leadership 174

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. As a student studying environmental communications, the opportunity was refreshing and exciting because my knowledge of how crucial PR is to the renewable energy space deepened.

Agency 89

Agency Energy Crisis Management Industry 89

PRSay

SEPTEMBER 11, 2023

For example, think about every time you have writer’s block while crafting a blog post, or find yourself on a short deadline to develop an executive presentation, or you miss a meeting and need to chase down notes and action items. There are AI tools that help with all of this (at Microsoft we call them Copilots).

Enterprise 187

Enterprise Tools Technology Privacy 187

Shift Communications

SEPTEMBER 23, 2022

The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. Personal storytelling — i.e., a pivotal moment in the business, leadership lessons — can also help carry the company narrative. You are ready to begin telling the company’s story loudly and proudly. One hiccup.

Communications 78

Communications Leadership Energy Storytelling 78

PR in High Definition

SEPTEMBER 30, 2022

Brexit, Covid-19, the outbreak of war in Ukraine and now the spiralling cost of living and energy prices have all created shockwaves to global economies. Thought leadership pieces from a company’s experts and executives is another great way of communicating value and advice.

Communications 62

Communications Internal International Energy 62

Deirdre Breakenridge

MAY 24, 2016

” You should select a show theme that you love in order to commit the time and energy necessary to make your podcast a long-term success. Are you trying to educate listeners and use your podcast as a thought leadership platform? Tip #1 : Know your purpose. Ask yourself, “What’s my passion and what am I trying to achieve?”

Energy 190

Energy Mobile Community Measurement 190

Doctor Spin

JANUARY 3, 2024

He emphasizes that a good strategy is not just ambitious goals or visionary planning; it focuses energy and resources on how to win. The role of leadership : The author stresses the importance of leadership in strategy formulation. Please support my PR blog by sharing it with other communication professionals.

Strategy 52

Strategy eBook Policies Leadership 52

Barokas

SEPTEMBER 12, 2019

Who knew that last night’s take out containers could inspire a blog post? . Still, teams are under pressure to produce new long and short form content at rapid fire to support PR, branding, lead generation, thought leadership, sales support and market domination. In content marketing, it pays to go (ever)green. Here’s how: Reduce.

Strategy 84

Strategy Case Study Energy Banking 84

Barokas

FEBRUARY 4, 2019

We give back to our communities with passion and energy. Over more than 20 years, David has held leadership roles at various agencies and led global communications for Deloitte. We are lucky to have David’s leadership and expertise at the agency. Our staff is smart, gritty and creative.

Leadership 114

Leadership Energy Agency Local 114

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. For the original blog post, please visit here. The most popular social media channels in Denmark Facebook : 3.9 million users (67% of population) 2022 YouTube : 2.8

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

PRSay

SEPTEMBER 1, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . Pursue the APR. Consider obtaining an advanced degree. Leave the comfort of your office.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

PR in High Definition

JUNE 28, 2023

Online events have proven to be a powerful tool for product launches, training sessions, and establishing thought leadership. The energy and personal connections that can be made at physical gatherings remain invaluable, and ultimately the future lies in finding the perfect balance between virtual and in-person experiences.

Travel 62

Travel Product Launch Energy Meeting 62

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments. If you can only do one thing, consider a founder’s blog. What’s happening in the world around us will always be relevant to media.

B2B 232

B2B Agency Energy Media Relations 232

Stern + Associates

FEBRUARY 1, 2024

We need to have more grown-up conversations, more civil conversations, more moderate conversations about what that reality is.” – Azeem Azhar Visit Azhar’s popular Exponential View blog for additional insights; listen to the latest episode of his Exponential View podcast for his top trends: Azeem’s 2024 Trends: AI, Energy, and Decentralization (..)

Technology 112

Technology Policies Government Community 112

ImPRessions - Crenshaw Communications

MARCH 17, 2017

For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction. The pitch might be the hardest, given that brevity is a must, but the writing of a terrific press release also takes skill and artfulness.

Training 159

Training Pitching Writing Video 159

Buzzstream

JULY 7, 2021

Strategy #5 Thought Leadership. For this tactic, we leveraged the expertise and authority of the leadership team at Truliant. In an effort to execute on a highly relevant link building campaign, we started our thought leadership initiatives around team members who had the closest experience to finance.

Case Study 113

Case Study Study Strategy Leadership 113

Scott Public Relations

MARCH 4, 2020

Switching from oil and gas to renewable forms of green energy that reduce pollutants in the air will help alleviate respiratory illnesses. Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

PR in High Definition

NOVEMBER 30, 2023

Reading and digesting information helps us in many ways whether it’s inspiration for a blog, learning something or just keeping up to date with the world. In that case, maybe we should drink more coffee because sometimes, and for all the right reasons, we need that extra burst of energy! And we should be doing more if it.

Exercises 71

Exercises Employee Energy Communications 71

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. But blog publishing shouldn’t be a random act that is done here and there when an idea hits you. Bounce rate.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments. If you can only do one thing, consider a founder’s blog. What’s happening in the world around us will always be relevant to media.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

OnePitch

SEPTEMBER 8, 2022

We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth. Want more blogs like this? I try to be brief and direct.

Pitching 98

Pitching Consumer How To Education 98

PR in High Definition

JUNE 25, 2020

It’s a way for our brains to save a bit of energy and to work more efficiently. Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team. Are they admired or derided?

Reputation 75

Reputation Employee Leadership Product Launch 75

prTini

JULY 20, 2015

Same goes for leadership. Yet, too many managers and execs think a one-size-fits all approach to leadership is okay. ” Leaders need to do a better job of allocating their scarce time and energy. We offer techniques for leaders to improve their “return on leadership capital” and do so through real world examples.

Energy 28

Energy Leadership Employee Writing 28

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids. It’s not just hurricanes presenting problems.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids. It’s not just hurricanes presenting problems.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Waxing UnLyrical

MARCH 23, 2011

But I’ve never stopped and thought about what leadership really is. A couple of weeks ago we posted a series of videos and articles they contributed to the University’s official blog that explored the issue of leadership in preparation for the annual female-focused Inspiring Leadership conference that the institution hosts.

Leadership 67

Leadership Film Social Media Energy 67

PR in High Definition

FEBRUARY 22, 2021

It’s expected to be running on 100% renewable energy by 2025. The comms team can associate progress on the matter with his leadership, regardless of his level of involvement. Amazon has taken a more proactive stance on climate change recently. It created a $2bn climate innovation fund last year, for starters.

Communications 71

Communications Reputation Energy Leadership 71

Sword and the Script

MAY 1, 2018

B2B Customers Want Thought Leadership. He said it takes time and energy to get a flywheel spinning, but once it’s spinning, it requires very little energy to maintain and opens up the opportunity for new gains. Don’t miss these related posts: Where and How B2B Marketing Generates Leads it Likes [Study]. Give our services a try.

B2B 63

B2B Marketing Survey Study 63