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The best way to insure your good reputation is to ensure your good reputation

PR in High Definition

There’s an insurance policy for everything these days – and we mean that literally. Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. You can’t possibly anticipate the reaction of every single employee to a data breach. Is this ridiculous?

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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made.

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3 Steps for Effective Crisis Communications Management

Onclusive

Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. Empower your employees and advocates with information and let them know when to escalate to others. No brand is immune.

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

And it’s actually my favorite tool set in our toolbox because personally I’ve spent hundreds of hours internally linking blog posts and pages together. At our first company, we had at one point, something like 2,500 blog pages on our site. And so we would start with like the broad topic of homeowners insurance.

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Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

This theory basically claims that increasing the wealth available to “job creators” would ultimately increase the wealth of the broader population, as the money trickled down to employees through economic growth. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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How Solo PR Pros can Navigate Financial Success with Flexibility

Solo PR Pro

In this blog post, we'll explore three financial tips to help solo PR Pros thrive in their professional and financial journey. Identify Essential Expenses: Determine the minimum amount needed to cover your essential living expenses, such as housing, utilities, insurance, and groceries.

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How To Create Interesting Digital Content For A “Boring” Industry

Cision

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example. To make a topic feel more relevant, content creators can add something that other people easily relate to — another person.

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