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The robots have arrived in ethics

PR in High Definition

Neural network-style systems are programmed and trained to reach outcomes, within certain parameters, such as not letting high-risk people buy insurance or creating a category for advertisers to target once a topic reaches a certain threshold of interest amongst users. Why should we hold machines accountable? Handling a crisis in AI.

Ethics 67
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Planning for parental leave as a solo PR pro

Solo PR Pro

Try to work through what is feasible for you and set expectations for yourself that will match your own work ethic and your support staff's availability while also understanding that having a baby is an unpredictable journey!” This blog post from Wingspan provides a handy list. Thinking of putting this option into practice? In the U.S.,

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Can Marketing Make a Difference?

Mindful Marketing

Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations: Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car salesperson near the bottom of the list. ” ​ Subscribe to Mindful Matters blog.

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Is AI Chat the Ultimate Cheat Code?

Mindful Marketing

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98
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Navigating the Subcontractor Relationship

Solo PR Pro

When first meeting with them about the possibility of working together ask them precise questions that will reveal whether they are someone who aligns with you professionally, ethically and personally. Type of relationship, e.g., employee, independent contractor. Do you share similar work habits, work styles and levels of integrity?

System 40
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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”