5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Reputation management is an essential tool that can help businesses achieve more success. Digital Reviews.

Strategy 88

Strategy Marketing Reputation Survey 88

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. That specialty comes with additional tools that will also be useful for podcasts.

Instagram 140

Instagram Technology Resources Employee 140

5W PR

JUNE 7, 2021

As a communication tool , instant messaging can achieve goals in an effective way. Customer service. Instant messaging apps are ideal for customer service. Geolocation tracking produces more relevant marketing for customers. Instant messaging is inextricably entwined with our daily routine.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. Indeed, I maintain a pin board for this blog along with other topics that interest me including B2B marketing , creative marketing stunts , and of course scuba diving and skydiving , among many others. And that’s the theme for this week’s Unscripted Marketing links [UML].

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

AUGUST 4, 2020

This created demand for better tools to reach the originators of these potential new sources of persuasion – and to track any coverage that might follow. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging.

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

JANUARY 3, 2023

Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. Brand sentiment: PR practitioners may use tools to track the overall sentiment around the organization or brand. How is technology being used in public relations? And in B2B marketing it already does.

Interviews 100

Interviews Publicity Technology Social Media 100

Bianchi Biz Blog

FEBRUARY 2, 2023

Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants. Potential Pitfalls of Using ChatGPT While ChatGPT is a powerful tool, it is not without its limitations.

Automotive 80

Automotive Training Customer Service Data 80

ImPRessions - Crenshaw Communications

MAY 1, 2018

Some will be service pieces that offer tips or tools. If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

MAY 18, 2015

The tactics and tools that we use to manage social listening are the result of how we understand that social media serves our intended purposes. According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management.

Customer Service 120

Customer Service Social Media Analysis Data 120

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms.

Technology 120

Technology Analysis Data Tools 120

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Customer service and Chatbots (15%).

Marketing 118

Marketing Data B2C Big Data 118

Shift Communications

JUNE 20, 2018

It now goes by the name of Customer Relationship Management or CRM. A longtime ago, the modern man realized how crucial it is to integrate technology in every field of life. A pipeline CRM means managing the customer relationship with your company in a manner that your business is always brimming with prospective clients.

Software 76

Software Tools Data Technology 76

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. 6 Free tools boost planning and investment in internet ads. Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns.

Publicity 122

Publicity Marketing Healthcare Television 122

Melissa Agnes

JANUARY 5, 2015

That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations. Now that we have that all cleared up… here are the 3 absolute must-do’s to help make your 2015 crisis-free: 1- Review your customer service policies and trainings.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Critical Mention

MARCH 15, 2019

By using online social media monitoring tools for all of your social media accounts monthly, you can identify your most effective content and build a strategic posting schedule. Alexa Lemzy is the blog editor and customer service maven at TextMagic. Analyze your results. Until next time! Critical Mention.

Mobile 109

Mobile Social Media Marketing Media 109

Communications Conversations

FEBRUARY 6, 2019

I say fantastic, because Buffer has been a first-rate publisher of insights and opinions on its blog for years. I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). 7: Most businesses are using third-party tools they simply do not need.

Report 76

Report Analysis Video Instagram 76

5W PR

MAY 31, 2022

When a customer isn’t able to find anyone that’s going to help them during the buying journey or even the purchasing itself, they are going to end up feeling unimportant to that business, which can make them turn to other competitors instead of purchasing from that business. Product Pages.

Banking 88

Banking Customer Service Software Data 88

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Every industry will need data scientists; every company will need access to data scientists or data science tools in order to remain competitive. Vice President, Marketing Technology. Machine Reading.

Publicity 166

Publicity Analytics Data Advertising 166

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. For example, Associated Press (AP) has implemented AI technology to produce all earnings reports. Second, we overestimate the power of the human touch.

Software 83

Software Technology Knowledge Base Creativity 83

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. This new technology enables 24/7 availability. Transparency. Stories are omnipresent.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Talkwalker has introduced a new feature it’s calling Customer Data +. 1) Talkwalker lets you run your data through their AI.

Internal 64

Internal International Data Media 64

Sword and the Script

JUNE 3, 2020

4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.”

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. This granularity promises to provide better sentiment analysis in its media monitoring tool. The advantage of the data exchange is that you can use Amazon’s machine learning tools to analyze it.

Data 88

Data Enterprise Survey Instagram 88

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. So, as you consider what media monitoring tool to invest in, make sure the platform you choose has the ability to deliver your results within 60 seconds of the mention.

How To 60

How To Media Analytics Television 60

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

PR in High Definition

JULY 22, 2019

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say. Not this time.

Media 74

Media Viral Video Newspapers 74

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies.

Conference 40

Conference Marketing Analytics Case Study 40

Deirdre Breakenridge

OCTOBER 20, 2015

What are the latest tools and trends that I should be bringing my classes and curricula? I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. As educators, maybe we won’t be pioneers in the technology world. I took it as an elective.”

Education 150

Education Training Course Social Media 150

PR 20/20

AUGUST 22, 2017

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Sales is unsure of handing over its customer database for email marketing campaigns. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. What is the ROI of social?

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you remember the last time you needed support from a technology provider?

Trends 60

Trends Media Report Technology 60

Stephen Waddington

DECEMBER 30, 2019

PR slow to adopt an integrated tool stack 11. Public service media is failing the public Thank you My thanks to the following communities and individuals. Vuelio named this blog the best PR and communications blog in 2019. Meanwhile the market for technology in marketing and PR is exploding. That’s thanks to you.

Government 103

Government Education Print Ethics 103

Critical Mention

JULY 20, 2018

As a PR pro, one of the most important tools in getting your message across is your copy. Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.” Today, most businesses recognize content marketing as an effective tool in building their brand and increasing company profits.

Writing 63

Writing Content Marketing Tools Customer Service 63

Engage PR

JANUARY 6, 2018

A smart social strategy can help businesses develop lead generation, build brand awareness, drive customer acquisition and attract high performing talent. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60