wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. It's almost here!

Insurance 40

Insurance Insurance Financial LinkedIn 40

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. And LinkedIn is a powerhouse for B2B lead generation and recruiting.

Social Media 149

Social Media Marketing Media B2B 149

Bianchi Biz Blog

FEBRUARY 2, 2023

For those facing writer’s block , ChatGPT can help you get past that blank page, by gathering and logically organizing information, compiling lists, and offering one or more approaches to help you tackle your writing assignment. So overall, for us, it was a useful experiment, and it did save a few minutes of writing time.

Automotive 80

Automotive Training Customer Service Data 80

Cision

SEPTEMBER 21, 2016

10 on LinkedIn. You can also create email templates for common customer service inquiries, such as: Where’s my product? Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Following New People. 50 on Instagram.

Marketing 120

Marketing Comparison eBook Social Media 120

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry Moltz on LinkedIn. Barbara Rozgonyi on LinkedIn. Great advice! His third book, “ BAM!

Small Business 52

Small Business Social Media Radio Media 52

Landis PR

DECEMBER 13, 2021

It’s an analogy, of course, but I’m writing this while anticipating lunch, and hunger is more powerful than the keyboard. This is a classic customer service line, but it also serves a specific purpose. But a placement on a fairly low-trafficked blog almost crashed their website with referred traffic. Meh, at best.

Customer Service 52

Customer Service Data Software B2B 52

Buzzstream

AUGUST 12, 2020

Do your research using the Buzzmarker tool as you browse the desired website or check LinkedIn and find who works as a writer/editor from the outlet you’re interested in. . To double confirm, check the blog itself to see if the person you found has any presence there. . Does this person write on the topic you’re pitching? .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. That’s according to this piece from MarketingProfs which answers the question in its headline by summing up a survey of 6,000 conducted by LinkedIn: . What does Google want in exchange?

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Gather feedback from your sales and customer service teams. Think ebooks, white papers and even blog posts. Ask for feedback, ideas and insights.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”. But just 2% said “always.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

PR 20/20

JANUARY 15, 2019

Start by ironing out your company’s dream clients/customers. Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). Swap written content for video on blogs and landing pages.

Trends 57

Trends Marketing Software Video 57

Waxing UnLyrical

FEBRUARY 21, 2013

I write about this pretty often , and I’m not going to throw any of my colleagues under the proverbial bus by implying that “so-and-so is clueless about interacting with his/her stakeholders.” Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Publicity 82

Publicity Nonprofit Banking Government 82

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. Write about the thing, not the keyword string. It must involve marketing, sales and customer service teams.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. They truly hold immense potential.

Employee 40

Employee Measurement Social Media Product Launch 40

Beyond PR

AUGUST 31, 2016

You spend a lot of time planning, writing, editing and designing content. How to Use Customer Service and Community to Create Killer Content. Marketers are in the business of creating content that converts customers. How to Level-Up Your Writing and Make it Ludicrously Spectacular. – 1o:45 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

NOVEMBER 22, 2010

Why did you write Open Community ? We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Here’s a Q&A.

Community 82

Community Publicity Web Social Media 82

Buzzstream

JANUARY 5, 2024

Contact Out – This tool leans on LinkedIn for contact information and has newer AI integration to help find emails. Find an Email on LinkedIn Many Chrome Extensions integrate directly with LinkedIn to provide email addresses and pull contact information, but you can easily find it yourself.

How To 83

How To LinkedIn Tools Google 83

Waxing UnLyrical

MARCH 11, 2015

And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. The image below is a screenshot of Facebook Analytics from my blog’s Facebook Page: You can see that some posts are more popular than others, some were clicked-through more than others, but it’s all empty calories.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

AUGUST 5, 2015

Do customer service on Snapchat? He writes that you can use the private snaps feature (snaps sent to a limited audience rather than to your entire network) to A/B test a campaign. Twitter Facebook Google+ LinkedIn How to Measure PR and Marketing Outcomes on Snapchat. Do you sell from Snapchat? Refer from Snapchat?

Measurement 40

Measurement How To Marketing Engineering 40

NewsWhip

JUNE 10, 2021

Follow Chris on LinkedIn. Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. It comes down to every customer service interaction. Talking Points. Ben: Oh, wow. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%). She always improves my work. That’s thanks to you.

Government 103

Government Education Print Ethics 103

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Then, based on the output, you can customize your requests from there. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Cision

MARCH 13, 2017

For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. Social media has always been recognized as a strong customer service facilitator. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Rock the Status Quo

JANUARY 22, 2015

Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. Build out your LinkedIn company page and regularly post news to it. Take a fresh look at your blog. If you don’t have a blog, start one now and post AT LEAST twice a week.

Agency 100

Agency Survey Customer Service Engineering 100

Bad Pitch Blog

MARCH 25, 2011

The Bad Pitch blog was created to help dampen the loud examples that seem to punctuate our industry and reinforce the above half jokes. Word Choice: Do you sex up your LinkedIn profile unnecessarily? She listed her role as "Customer Service Engineer" instead of waitress. We''re called spin doctors, flacks, turd polishers.a

LinkedIn 62

LinkedIn Ethics Engineering Customer Service 62

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. 7 Tips on Writing the Perfect Welcome Email. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick.

Communications 40

Communications Pitching Writing Social Media 40

The Stalwart Blog

APRIL 26, 2020

Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. I do video blogs all the time, and I know you do this. David Oates, you can find me on LinkedIn and Facebook and in Twitter. I recommend this. Because I have the same power.

Crisis 78

Crisis Local Facebook Social Media 78

Waxing UnLyrical

DECEMBER 14, 2012

You know the drill, if you publish a blog (especially one with multiple contributors), tweak this, clean up that, etcetera etcetera. Kirk Hazlett’s posts, for example, often reinforce the strong customer service element in good public relations and how, while “it’s not rocket science,” it does take hard work.

Facebook 87

Facebook Customer Service LinkedIn Examples 87

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. .

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

APRIL 10, 2013

Write That Name : I’m pretty sure Shaun Dakin turned me onto this (perhaps Soocial too, but definitely WTN), so thank you, Shaun! They also have really good customer service. I recently tweaked my Buffer settings and am currently using it to share content primarily to Twitter and LinkedIn. What’s not to love?

Tools 105

Tools Skype Google LinkedIn 105

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. High Income Business Writing. 10) Amy Porterfield.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

FEBRUARY 12, 2019

Facebook has a strong and growing platform of services including Instagram and WhatsApp. LinkedIn, now owned by Microsoft, is pursuing an advocacy, content and learning strategy. The social media ecosystem around the world is maturing with mergers and acquisitions the norm rather than new launches.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 11, 2018

With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) On the other hand, marketing has operators – talent that really understand the ins and outs of the platforms and can write a snappy tweet. 20) Leveraging fewer martech tools for greater results.

Social Media 91

Social Media Marketing Media Creativity 91