Bianchi Biz Blog

FEBRUARY 2, 2023

A Google search turned up more than 36 million news items about it. Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants.

Automotive 80

Automotive Training Customer Service Data 80

Stephen Waddington

MAY 16, 2017

We’re still working with press releases and traditional media in the same way that I began my career in the early nineties. But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. Media change. Media relations.

Publicity 119

Publicity Customer Service Community Internal 119

Stephen Waddington

JUNE 5, 2017

The integration of paid, social and earned is also a driver. #5 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. Engagement is the primary means of measurement for social media marketing.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

MAY 26, 2016

The Middle Finger Project – a wonderful blog and project from Ash Ambirge about copywriting and life in general. Figure out what it’s about (marketing, sales, customer service, elephants?). The key players here are going to be Google Analytics and a third-party social media monitoring tool.

Analytics 200

Analytics Energy Google Data 200

Cision

OCTOBER 30, 2015

As of January 2015, more than 2 billion people spend a little over two hours on their social media accounts each day. Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. Learn all about social signals from Neal Schaeffer!

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

NOVEMBER 3, 2020

The new product also offers integration to “Office365 or Google Workspace to send and record emails to the media and keep a centralized record” of team communication. business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging.

Instagram 138

Instagram Technology Resources Employee 138

Prohibition

DECEMBER 9, 2021

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. What will happen if a crisis does happen.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Solo PR Pro

OCTOBER 16, 2018

This is especially true in this era of news breaking every second, where the wrong move on social media could have a dire impact. Ok, Google…Siri … Alexa…”. How will this affect client content strategy, events, customer service, SEO , and more? We’re using our cell phones to talk again.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 149

Media Relations Media Print Software 149

Newsfile

OCTOBER 24, 2023

In fact, nearly half of all internet users post online reviews every month and 81% of consumers said they read Google reviews in 2021. Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. Ready to get your press release out there? Just leave everything to us!

Communications 52

Communications How To Corporate Training 52

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Bess Winston. Based in the Washington, D.C.,

Social Media 40

Social Media Media Community Web 40

Sword and the Script

MAY 14, 2016

He gets most of his leads from one source: Google. What does Google want in exchange? Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers.

Marketing 60

Marketing B2B Local Customer Service 60

Polaris

SEPTEMBER 18, 2015

This metric refers to the number of times a piece of content is shared via Twitter, LinkedIn, Facebook, or Google Plus. Since Instagram isn’t typically used to share blog posts and other online content, we require different Instagram success metrics for the platform. Measurement Metrics for Social Influencer Programs on Instagram.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Waxing UnLyrical

FEBRUARY 14, 2013

of posts that might spark ideas on how to incorporate social media and customer service into your business in a smart way. Some of the posts might help you directly; some might help you indirectly (because of the media they use, or the way they’re framed). Blog Valentines That Make Business Sense.

Customer Service 99

Customer Service LinkedIn Social Media Google 99

Waxing UnLyrical

MARCH 25, 2013

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. Meaning the blogs that do the giveaways… do you approach them first, or after you’ve seen them mention the product? Image via Chobani Blog , used with permission. AB: Hundreds!

Customer Service 101

Customer Service Travel Web Facebook 101

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Customer service? Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

FEBRUARY 11, 2017

He points out a range of emerging devices, “like Amazon Echo and Google Home, along with other IoT offerings including smart cars,” are creating opportunities. By comparison, users make an estimated two trillion searches on Google per year. What sort of opportunities? The impact of audio is going to be dramatic.

Tools 60

Tools Pinterest Marketing Media 60

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. For example: A lawsuit alleging dangerous product defects.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Share the right content on the right social media network. Think ebooks, white papers and even blog posts.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work.

Government 103

Government Education Print Ethics 103

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. Surprising, since you only need to Google “innovation” to see all the articles that express the importance of innovation in business.

Brand 54

Brand Branding Trends Social Media 54

Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Twitter Google+ LinkedIn Starbucks – It’s Time to Brew Some Tweets.

Twitter 94

Twitter Facebook Social Media LinkedIn 94

Waxing UnLyrical

MAY 19, 2014

Looking At Social Media Value The WIIFM Way. The Human Touch of Automation: A Customer Experience Experience. Ken Muller shares a personal experience where automation enhanced his customer service experience. Twitter Facebook Google+ LinkedIn Monday Roundup: Value. Based in the Washington, D.C.,

Customer Service 72

Customer Service Resources B2B Facebook 72

Critical Mention

AUGUST 21, 2018

From Google to Facebook to Yelp, what people say about your company matters. According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. In today’s digital world, online reviews can make or break your business.

Customer Service 61

Customer Service Writing Financial Local 61

PR in High Definition

JUNE 25, 2020

I’ve read a lot of content online, attended many webinars and researched many topics via Google. Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger.

Reputation 75

Reputation Employee Leadership Product Launch 75

Bad Pitch Blog

MARCH 19, 2010

I write about public relations, marketing, social media, media relations and the various circles with which they overlap. Perhaps it is just a ploy to increase their Google rankings. Well that''s one area in which the Bad Pitch Blog is quite happy to help. Off Target: Chris started pitching me in December of 2009.

Pitching 43

Pitching Blogging Customer Service Software 43

Shift Communications

JANUARY 5, 2016

We blame customer service instead. There are a number of ways we can put this into action, but for the sake of keeping this blog digestible in one sitting, here are two you can start with: Step up your email game. As the audience builds, you’ll be able to use that list as a custom audience for targeting ads.

Marketing 60

Marketing B2C Customer Service Facebook 60

Waxing UnLyrical

AUGUST 25, 2010

I’ve been including it in my e-signature for a while now, and have incorporated it into my website as well as this blog (you’ve probably noticed the Tungle widget on this blog, even if you haven’t used it). When people use it instead of email to schedule meetings, it really saves time. So don’t do that.

Tools 100

Tools Google Twitter Facebook 100

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. They listened to people complaining about this and created a new customer service program and awesome content about it.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

PR in High Definition

JUNE 25, 2020

I’ve read a lot of content online, attended many webinars and researched many topics via Google. Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger.

Reputation 48

Reputation Employee Leadership Product Launch 48

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Do customer service on Snapchat? You can do this with campaign unique codes, or somewhat effectively (because of the time expiry) with Google Analytics.

Measurement 40

Measurement How To Marketing Engineering 40

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Measurement 40

Measurement How To Analytics Customer Service 40

Katie Paine's Measurement Blog

MARCH 9, 2023

So first they eliminated all social media, arguing that their outreach efforts had all been focused on traditional media. Unless you pay for a professional account which will differentiate between URLs, it will also tell you that a story in an obscure food blog a www. Then there’s broadcast.

Measurement 52

Measurement How To System Comparison 52

Buzzstream

JANUARY 5, 2024

Metric Sparrow Metric Sparrow’s Email Permutator gets its from the work of Rob Ousbey’s Google Sheet. Use Google Search Operators Googling used to be my first tactic for finding an email address, but as tools have gotten more sophisticated, this has fallen on the list. The tool is entirely free.

How To 83

How To LinkedIn Tools Google 83

Newsfile

JANUARY 30, 2024

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Rock the Status Quo

JANUARY 13, 2015

TEN YEARS of social media growth, experimentation and learning. Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. Think of it as a customer service platform first, and a marketing platform last.

Social Media 100

Social Media Media Facebook B2B 100