Sword and the Script

FEBRUARY 13, 2018

Over the years, I’ve learned the following three basic guidelines help keep readers engaged. Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. Can your PR firm bring big creative ideas and execute on them? 1) Write short sentences. the Other Way Around.

Writing 60

Writing Blogging Content Marketing Web 60

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill.

Employee 187

Employee Skype Meeting Nonprofit 187

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Overview of Your Company And Blog/Resources Sections. Guidelines for Submitting.

How To 177

How To Guidelines Content Marketing Video 177

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Don’t forget that engagement can also be measured. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Be Creative. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. You can track visitor behaviour, link clicks, measure conversion rates, and using this, you’re able to alter your content strategy based on real data. What to Avoid: Don’t over-polish your feed.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Landis PR

OCTOBER 25, 2021

It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Guidelines change week to week, and confusion is the only constant. Measure. . ROI/KPI/LMNOP… whatever acronym you use, use that measurement method often. Encourage others to think creatively.

Healthcare 98

Healthcare Communications Measurement Resources 98

Prohibition

AUGUST 23, 2023

This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact. Establish Clear Expectations : Once you’ve secured a collaboration, clearly communicate your expectations, including the type of content, posting schedule, and any guidelines or restrictions.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

AUGUST 11, 2016

Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert. Sprout Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Tip: Brands get creative and overlap hero content types. Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. New communication channels (newsletter, blog, etc.). Consumer insights.

How To 99

How To Guidelines Creativity Examples 99

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. Machine vs. Man: Does AI Efficiency Trump Human Creativity? Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Were they paid? Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Burrelles Fresh Ideas

NOVEMBER 7, 2023

While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. Changes are made either automatically or manually to refine targeting or ad creative. Design for mobile and follow the best practice guidelines for the platform that you’ve selected. Consider using lookalike profiles. Test and learn.

Media 103

Media How To Advertising Advertising 103

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. A user clicks into our blog home and then the featured quality links post. Both are on a 100-point scale.

How To 71

How To SEO Google Examples 71

Beyond PR

AUGUST 3, 2016

If a last minute marketing request comes in (for instance, this senior marketing manager asking Alexa to contribute to a blog post), expectations may need to be set and a middle ground found. As my products’ champion, I use a combination of creativity, analytics and persistence to secure that support.”. Another challenge?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. Wanna Subscribe?

Social Media 61

Social Media Media Crisis Energy 61

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t. Big PR agencies do the same thing.

Agency 95

Agency Trends Marketing Survey 95

wiredPRworks

APRIL 3, 2017

Simplifying our policy and enforcement guidelines. Facebook Camera Effects = Snapchat Filters: According to a blog post, Facebook is rolling out “dozens” of special effects, like “masks, frames, and interactive filters” that users can add to their photos. Updating the branded content tag. More via Facebook.

Social Media 49

Social Media Pinterest Media Instagram 49

Waxing UnLyrical

JANUARY 3, 2011

Clearly, your new employer might have guidelines as to when you can get online and on social networks and when you can’t. Image: Magnus Forrester-Barker via Flickr, Creative Commons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Facebook 63

Facebook Twitter Measurement Blogging 63

Contently - Strategy

MAY 9, 2024

Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Writing a white paper is not the same as writing a blog.

Writing 119

Writing Case Study Study Brand 119

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement. PR measurement.

B2B 118

B2B Marketing Survey Software 118

PR Fuel

MARCH 17, 2020

For example, you might put up a recipe for “Town’s Best Barbecue Sauce” on your blog. The title of your blog post isn’t objective proof that your barbecue is the best. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget.

Publicity 63

Publicity Small Business Advertising Advertising 63

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. So, it remains in the public perception. Various regulatory frameworks have been proposed.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. It has become a discipline in its own right over recent years, meaning it requires its own specific set of expertise, rules and guidelines. That’s why you need to do more than just blogging.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. As writers, we need to learn how to “speak” AI with better creative briefs. Get specific. That’s handy!

Creativity 132

Creativity Enterprise Tools Training 132