Stephen Waddington

MAY 19, 2019

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture. Breathing exercises, fresh fruit and yoga aren’t going to help if an organisation has a sick culture.

Policies 60

Policies Exercises Resources Employee 60

The Proactive Report

JUNE 17, 2018

You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. Research uncovered the fact that damage to unsupported breasts during exercise is, in fact, a medical issue and an expert at a UK University had done in-depth scientific research on the topic. It must be interesting, different, and creative.

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

ImPRessions - Crenshaw Communications

APRIL 18, 2017

With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders. Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. We say, go ahead and break that rule.

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. a) Press releases typically get more internal scrutiny than any other category of public facing content. Talk to Us

Survey 102

Survey Report Media B2B 102

PR 20/20

JUNE 9, 2020

Next, with a firm grasp on current performance, the team developed a Creative Brief. We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website. The template we selected ( Jumbo ) aligned with our design concept and needs for differing types of internal pages.

Web 60

Web Internal International Storytelling 60

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Waxing UnLyrical

MAY 17, 2018

We wanted to convince them to approve the funding for such international efforts rather than saying “why does a sick child in Afghanistan pose a threat to me or my constituents?”. As we did a mock exercise replicating a TV interview, each of us took the approach that felt most comfortable or that we thought would be most effective.

Exercises 82

Exercises Interviews Groups Video 82

Waxing UnLyrical

DECEMBER 21, 2018

Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client. You are not brainstorming alone in a silo.

Strategy 88

Strategy Analysis Small Business Measurement 88

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. Tools were benchmarked against the GBOK framework by an international group of practitioners.

Analysis 60

Analysis Technology Tools Exercises 60

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. Louise (@louisevparker) May 7, 2021. How were those stories framed?

Digital PR 160

Digital PR Film Instagram Writing 160

Sword and the Script

JUNE 6, 2017

The best in-house marketers will then socialize those expectations with internal stakeholders to prevent any future questioning. Doing so delights them and, more importantly, results in better preparation, more creative ideas, and spot-on messaging. One publication or blog you read regularly is: MarketingProfs.

Agency 60

Agency Corporate Interviews eBook 60

MaccaPR

APRIL 12, 2016

Founder/Creative Director of Fast Horse and former Executive Vice President at Weber Shandwick, Minneapolis. “ Director of Global Internal and Business Communications for Honeywell; former Senior Vice President with Kohnstamm Communications and long-time director of brand public relations for General Mills. "PR Jorg Pierach.

Travel 48

Travel Exercises Corporate Internal 48

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% The average blog post was 1,376 words in 2022. The average blog post was 1,376 words in length this year.

B2B 118

B2B Marketing Survey Software 118

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. ” Subscribe to Mindful Matters blog. When such immoral requests are made, how will ChatGPT handle them?

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. . — Jeff Perkins (@jeffperkins8) December 7, 2016. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Get creative with compliance. Get creative with compliance. Report Methodology. Focus on employee education and advocacy.

Financial 111

Financial Industry Report Insurance 111

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible.

Pitching 164

Pitching Writing Digital PR How To 164

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. Selective hearing helps no one.

Publicity 164

Publicity Ethics Data Community 164