Reputation Us

AUGUST 28, 2023

Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. ” –Hope for technology to be ethical. ” “Ask all start-up executives to write a New York Times headline, ‘What does success look like in five years?” ” Neville G. Provide information, but do the work.”

System 78

System Technology Banking Community 78

PR in High Definition

FEBRUARY 27, 2023

Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months. The post How will ChatGPT impact the communications industry?

Industry 62

Industry Communications Technology Reputation 62

Landis PR

JANUARY 9, 2023

A currently free tool from OpenAI that was released to the public in November as a research preview, ChatGPT can be asked to help with everything imaginable, such as writing high school essays, crafting haiku, drafting cover letters for specific jobs, writing contracts, creating code for a new app, or explaining the theory of relativity.

Ethics 52

Ethics System Crisis Management Data 52

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. It can also use machine learning to summarise text. GPT-3 is very good at summarising a block of text.

Publicity 98

Publicity Wikipedia Marketing Training 98

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics.

How To 40

How To Ethics Education Creativity 40

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 100

Interviews Publicity Technology Social Media 100

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. I will never again trust a review this individual writes. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I’d even started a running blog to practice. These authors were blogging all the latest information. So proud of it was I that I wrote a blog post detailing my content curation process. Truthfully.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. The key here, again, is that the first time you do it…it’s a lot of work.

B2B 79

B2B Media eBook Interviews 79

Sword and the Script

JUNE 16, 2015

Writing for a WSJ business blog, Steven Perlberg reported: CNN is creating an in-house studio that will produce news-like content on behalf of advertisers, a move that reflects marketers’ growing desire for articles and videos that feel like editorial work. …But It’s a question of ethics. What is the opportunity cost?

Advertising 60

Advertising Advertising Ethics Journalism 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Then, we use the templates to automatically write individual press releases at scale for a fraction of the cost. which helps to streamline the creative process.

Agency 84

Agency Enterprise Technology Analytics 84

The Hoffman Agency

JULY 8, 2019

To write such realistic descriptions, you’d think he had traveled there himself, the same as Joseph Conrad traveled on the Congo River before writing Heart of Darkness. A novelist exploited by his editors, who forced him to write non-stop until, poor and exhausted, he took his own life on April 25, 1911. Data knows best.

Storytelling 28

Storytelling Data Travel Writing 28

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises. I put a few guidelines on this–these folks had to be non-manager/non-director level.

Social Media 128

Social Media Agriculture Marketing Media 128

PR Conversations

JANUARY 29, 2016

And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. Take the “jilted bride” – a former PR executive – who “quit her job, sold her house…” and has a blog, is writing a novel, is shortlisted in the Top 10 Best Travel Blogs!

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

SEPTEMBER 24, 2016

The ethical implications are incredible – and maybe too are the dangers. Does your B2B PR machine bring creative ideas? And don’t miss a post: subscribe to this blog by email here. In the creative domain, humans still dominate. He writes: “Drawing is like talking, except you use shapes instead of words.”.

Marketing 60

Marketing Creativity B2B Ethics 60

PR Conversations

AUGUST 7, 2014

My question is this: What are public relations and communication management professionals doing to educate their organisations (and/or governments and leaders) as to the ethical and moral implications of the social shifts ahead? From the birth of blogs to the advent of social networks, all that has emerged so far is just the start.

Publicity 87

Publicity Ethics Technology Government 87

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Vuelio named this blog the best PR and communications blog in 2019. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. She always improves my work.

Government 103

Government Education Print Ethics 103

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Sword and the Script

JULY 24, 2018

For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email. The Aesthetics of Text: Writing Readable Blog Posts.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel.

Analysis 60

Analysis Technology Tools Exercises 60

ZudePR

JANUARY 26, 2016

Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . I’d still put writing skills (a subset of communication) front and centre for PR people. Writing in 2010, Adrian nails it. And it’s even more multi-faceted than Adrian writes. 20: On Creativity.

How To 65

How To Meeting Creativity Agency 65

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

FEBRUARY 6, 2018

You can be an ethical and persuasive PR pro or marketer without selling your soul. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust. I do work in, and write about, business and there’s plenty of propaganda there too.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Karen Freberg

AUGUST 15, 2017

Keith has a good solid approach with taking key platforms and proposing creative strategies for campaigns. Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy Lipschultz. Plus, their blog has a lot of resources with opportunities to contribute (here’s my latest guest blog post ).

Social Media 69

Social Media Media Resources Education 69

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Mindful Marketing

JANUARY 8, 2024

” It’s no surprise that on a planet full of creative and entrepreneurial people, wheels were already turning before public domain day 2024 toward ways of monetizing the newly liberated mouse. To be protected, works must possess some minimal amount of creativity. Some of those ways would probably make Walt shudder.

Film 94

Film Creativity Video Enterprise 94

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. But that’s a talent supply issue for a different blog post. Big PR agencies do the same thing.

Agency 95

Agency Trends Marketing Survey 95

Mindful Marketing

MARCH 3, 2024

Discussions of ethics sometimes identify actions considered blatant wrongs, e.g., it’s never right to murder or rape. So, it shouldn’t be surprising that a marketer would write an article asking when it’s okay to swear in an ad. ” ​ Subscribe to Mindful Matters blog.

Marketing 100

Marketing Healthcare Study Advertising 100

Mindful Marketing

OCTOBER 21, 2023

The idea that there are satisfied buyers and sellers on both sides of the growing number of wedding exchanges suggests that selling entry to Indian marriage ceremonies is good marketing, but is it ethical? Ethics, however, aren’t just about consequences. ” ​ Subscribe to Mindful Matters blog.

Ethics 98

Ethics Trends Analysis Financial 98

Mindful Marketing

MAY 3, 2024

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? Among other things, the right questions clarify needs and spur creative solutions. ” Also, given that 123.7

Ethics 96

Ethics Privacy Radio Sports 96

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

The Hoffman Agency

JULY 16, 2019

I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”.

Creativity 41

Creativity Energy Ethics Course 41

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Kayla’s positive attitude, bright mind and standout writing capabilities have made her a valuable asset both to Digi-Key and our team. .”

Transportation 122

Transportation Social Media Corporate Agency 122