Bianchi Biz Blog

FEBRUARY 2, 2023

Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants. Potential Pitfalls of Using ChatGPT While ChatGPT is a powerful tool, it is not without its limitations.

Automotive 80

Automotive Training Customer Service Data 80

Cision

FEBRUARY 11, 2016

Integrated social strategies also require integrated social tools. By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. This covers everything from which platforms to be on to what tools to use.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Cision

MAY 26, 2016

The Middle Finger Project – a wonderful blog and project from Ash Ambirge about copywriting and life in general. Figure out what it’s about (marketing, sales, customer service, elephants?). The key players here are going to be Google Analytics and a third-party social media monitoring tool. and so much more.

Analytics 200

Analytics Energy Google Data 200

Cision

DECEMBER 1, 2015

Maybe your Twitter stream has gone off the rails and only includes automatic updates of your blog content. Another problem with all the awesome social media automation tools we have now is that they make it too easy to not pay attention when someone’s trying to get our attention. Take the time to do that now. Start Replying to People.

Social Media 120

Social Media Strategy Media Customer Service 120

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Sword and the Script

JANUARY 3, 2023

Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. Brand sentiment: PR practitioners may use tools to track the overall sentiment around the organization or brand. This can help them understand how well their message is resonating with the public.

Interviews 104

Interviews Publicity Technology Social Media 104

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Every industry will need data scientists; every company will need access to data scientists or data science tools in order to remain competitive. Machine Reading. Christopher S.

Publicity 166

Publicity Data Analytics Advertising 166

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. In the world of public relations, artificial intelligence has had a tempered (though growing) effect. Second, we overestimate the power of the human touch.

Software 83

Software Technology Knowledge Base Creativity 83

Contently - Strategy

NOVEMBER 29, 2023

According to WordPress, users create 70 million blog posts per month through its platform. Helping your brand stand out requires not just creativity but also strategic alignment. Keyword Research Utilize SEO tools to conduct keyword research to find what topics related to your industry are being searched for.

How To 52

How To SEO Content Marketing Engineering 52

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Engage with your fans and focus on customer service to generate positive reviews. With tools like Sprout and Sprinklr, you can generate weeks of social media content and schedule posts in advance.

Social Media 52

Social Media Consumer Brand Branding 52

The Resolution Blog

MAY 7, 2019

We chat about how popular AI is in PR at the moment, the difference between automation and AI, and how to find out what tools can help PRs and their clients. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms. Definitely, yes.

Technology 120

Technology Analysis Data Tools 120

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. Strategize AI: Access processes, best practices, tools, templates and resources. trillion in 2019, ramping up to $3.9

Conference 59

Conference Marketing Analytics Case Study 59

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Make sure to observe the most up-to-date consumer sentiment towards your brand.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. The company rolled out three new chat channels to provided 24/7 support to customers. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Stephen Waddington

DECEMBER 30, 2019

PR slow to adopt an integrated tool stack 11. Public service media is failing the public Thank you My thanks to the following communities and individuals. Vuelio named this blog the best PR and communications blog in 2019. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Canva is great for this, as it’s a free graphic design tool for non-graphic designers. Meaty, comprehensive guides are fantastic lead generation tools.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. Strategize AI: Access processes, best practices, tools, templates and resources. trillion in 2019, ramping up to $3.9

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. Ask sales for the top questions they receive, and turn customer concerns into a blog post.

Trends 57

Trends Marketing Software Video 57

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. They listened to people complaining about this and created a new customer service program and awesome content about it.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

PR 20/20

SEPTEMBER 17, 2019

Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.”

Conference 97

Conference Marketing Case Study Content Marketing 97

wiredPRworks

FEBRUARY 11, 2016

Why customer experience is more important than customer services. How blogging fits into a content marketing strategy. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Measuring social media success with the right tools. Print and Digital Advertising.

Training 45

Training LinkedIn Marketing Pinterest 45

Communications Conversations

MAY 1, 2015

I provide oversight for his accounts – for creative assets like header or profile images, among other things. I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. And he doesn’t use every suggestion.

Social Media 60

Social Media Media Twitter Insurance 60

Waxing UnLyrical

MARCH 11, 2015

The image below is a screenshot of Facebook Analytics from my blog’s Facebook Page: You can see that some posts are more popular than others, some were clicked-through more than others, but it’s all empty calories. Partnering with customer service, they introduce “where did you hear about us?”

Measurement 40

Measurement How To Analytics Customer Service 40

Norton's Notes

OCTOBER 13, 2014

Work is becoming more project-focused, with demands for creative content creation and campaign-led activity starting to become more common than the traditional PR retainer. For me, it’s a chance for PR to show what it’s really made of in terms of expert knowledge, creativity and proving ROI. Service Offerings. Get over it.

Digital PR 45

Digital PR Trends Training Media Training 45

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Marketing turns to creative to stand out from the clutter .

Marketing 196

Marketing Content Marketing Data Social Media 196

Beyond PR

AUGUST 31, 2016

When developing your organization’s content strategy, it’s important to stay ahead of the tactics and tools paving the way for tomorrow’s success. How to Use Customer Service and Community to Create Killer Content. Marketers are in the business of creating content that converts customers.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. However, remember that AI should not replace human-written content and creativity. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 105

Trends YouTube Video Social Media 105

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Chris: We have to be aware of everything, quite frankly. It comes down to product launches. Is it isolated in one community or one space or one network? Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Shift Communications

MAY 25, 2017

Don’t miss all the great posts on our partner network, NATIONAL PR’s Bold Thinking blog, where this post originally appeared. One cluster might be customer service issues. We couldn’t, we’d run out of lifetime. Another cluster might be competitors.

Publicity 130

Publicity Instagram Customer Service Software 130

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more.

Publicity 85

Publicity Training Technology Data 85

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

Training 40

Training Employee Customer Service Crisis 40

Journalistics

MARCH 24, 2015

Thiscan be as simple as listening to what they have to say on social media and in the comments section of your blog, and responding to their questions and comments with a genuine response. Here are a couple of goals to consider: Why do you want to communicate with customers? What’s a digital content strategy? Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72

Mindful Marketing

JANUARY 29, 2023

A Harris Poll recently found that 67% of American adults distrust AI tools. This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

MaccaPR

OCTOBER 2, 2014

Part 1 of a 2-part Special Blog Post. ” Many YouTube channels have playlists with vague titles, such as “Sales Leadership,” “Human Resources” and “Customer Service,” which mean little to your customer prospects. The Condition: Disorienting Playlists. coming next week.

YouTube 54

YouTube Video Web SEO 54