Burrelles Fresh Ideas

APRIL 2, 2024

We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. These insights form the foundation for our infographic – a must-see for any PR pro! 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 102

Media Radio Print Newspapers 102

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

Rock the Status Quo

AUGUST 21, 2014

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. Match voice to the publication or blog. Publish more than once in the same blog.

Writing 203

Writing Blogging Pitching Content Marketing 203

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JANUARY 9, 2018

Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Infographics. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. This content can take the form of articles, videos, infographics, webinars, and more. Social media and review platforms empower consumers to voice their opinions openly.

Viral 78

Viral Digital PR Storytelling Reputation 78

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

5W PR

JANUARY 4, 2023

There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. That means the company has to figure out what’s going to be irresistible for the target audience so that a lot of people are going to be willing to participate in the contest.

Pinterest 88

Pinterest Infographics Social Media Instagram 88

Communications Conversations

JANUARY 11, 2018

So, we know people are spending FAR more time on digital media (and video) than they are on print. And, we know most people who are consuming that digital media are probably just scanning and reading headlines (if that). Blog posts. But, that’s going to completely overwhelm the average social media user.

Consumer 104

Consumer Print Reddit Video 104

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

DECEMBER 23, 2022

Plus, the consumer has changed and while audiences still engage with high-value production, on certain platforms they are accustomed to, and even primed, for low-production, short-form content. The post Creating Effective Content on Instagram appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Instagram 78

Instagram Infographics Trends Software 78

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Pack Up the Trunk. Next, know your platform.

Blogging 77

Blogging Company Engineering Airlines 77

Newsfile

NOVEMBER 14, 2023

As well, encourage social media engagement by creating shareable moments , just like the first red cup of the season. 73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment. UK consumers are expected to spend £24.1 more than in 2022, and includes £3.8

Examples 116

Examples Energy Retail Product Launch 116

5W PR

NOVEMBER 21, 2023

This versatile tool can generate social media posts, design videos for platforms like Instagram Reels and TikTok, craft website templates, and even create presentations—all within the chat interface. Link Reader Simplifying the task of consuming web content, Link Reader excels as a ChatGPT plugin.

Travel 78

Travel Hotels Infographics YouTube 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish.

Communications 383

Communications Tools Google Resources 383

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. You should also consider what types of content your audience consumes. Content marketing involves much more than just writing blogs. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

5W PR

SEPTEMBER 7, 2021

Instead of the company trying to pitch every publication under the sun, which is unproductive and time-consuming, it should start by identifying the relevant media outlets, and only pitch their story to those. A great example of this is visual content, such as infographics.

Pitching 88

Pitching Infographics Social Media Employee 88

Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. As a result, sales are increasing. Image by diana.grytsku on Freepik

How To 95

How To Tourism Fashion Travel 95

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Focus on Video Content : Video is the most popular and effective media format.

Trends 105

Trends YouTube Video Social Media 105

Critical Mention

APRIL 24, 2020

This can either be a website, blog or any of today’s top social media platforms. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Let your content design consume the page and overpower the message your brand is trying to convey.

Infographics 103

Infographics Radio Instagram Sports 103

Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. As a result, sales are increasing. Image by diana.grytsku on Freepik

How To 93

How To Tourism Fashion Travel 93

Cision

MAY 2, 2015

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. PR doesn’t solely rely on earned media. “If

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

5W PR

MAY 17, 2022

Companies can also find people on social media platforms that provide businesses with news coverage at a faster pace. These could be industry experts, social media influencers, as well as long-term customers that are more than willing to talk about their positive experiences with the business. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Engage PR

SEPTEMBER 13, 2021

Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more. Ask yourself: what you want your audience to do when they consume your content? On social media, hashtags are a great way to reach larger audiences.

Infographics 60

Infographics Education Social Media Content Marketing 60

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Cision

OCTOBER 20, 2015

At her recent webinar, “ Enterprise Level Social Media Strategy ,” strategic advisor Rebecca Lieb shared how your business can create a successful social media strategy with targeted plans and support from others in your organization. Rebecca says social media is no longer its own entity; it’s now a part of digital.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices. Seriality and Persona.

How To 52

How To eBook Corporate Groups 52

Rock the Status Quo

JANUARY 12, 2016

I don’t do it enough, and I know it’s far less time consuming to adapt what I already have than it is to create new. Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. It’s easier, too!

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Shift Communications

DECEMBER 22, 2014

Want to see how to do this for your blog? Our top posts from the first quarter of 2014 focused on social media and content. Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. Here’s how. Let’s take a look: 1.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

MaccaPR

OCTOBER 10, 2022

Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations. Blog posts and the power of SEO. Highlighting failures. Short form video isn’t everything.

Conference 62

Conference Marketing Instagram YouTube 62

PR Fuel

SEPTEMBER 23, 2021

About 74% of consumers get frustrated when content has nothing to do with their interests. Another 52% of consumers will switch brands if a company fails to personalize communications. Visuals like infographics, polls, or video content will help engage your audience. First, add social sharing buttons to your blog.

Brand 99

Brand Branding How To SEO 99

MaccaPR

FEBRUARY 2, 2016

Trend #1: Blogging is now a full-time job. According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016.

Trends 48

Trends Blogging Brand Branding 48