Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. You’ll learn a lot that will inform your writing.

Survey 119

Survey B2B Marketing Interviews 119

ImPRessions - Crenshaw Communications

JUNE 20, 2019

For more on writing stellar bylines , see our earlier post. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep.

Agency 188

Agency Publicity Media Training Training 188

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 60

Interviews B2B Media Report 60

Communications Conversations

OCTOBER 18, 2017

Last Saturday, I had the great honor to keynote the eighth Minnesota Blogger Conference. For me, growing my blog has been all about the 3 P’s: People. Over the last eight years, I’ve written more than 1,100 blog posts. I had used my blog to help two guys find a job. From our first, small event in CoCo St.

Blogging 60

Blogging Airlines Hotels Social Media 60

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. During the campaign , blog reader comments revealed that many parents were confused about the HPV vaccine due to a lack of clear information from their doctors.

Conference 80

Conference Healthcare Marketing Crisis 80

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. But after that, it gets more nuanced. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

Shift Communications

MARCH 3, 2016

To kick off SHIFT’s inaugural SHIFTxSW blog series, we chatted with the instrumental Austin-native who set the Live Music Capital of the World on a path to tech domination. Here’s what the expert had to say on the best ways to prepare for the conference next week. Meet Hugh Forrest, Founding Director of SXSW Interactive. Julie Frey.

Interviews 60

Interviews Conference Creativity Community 60

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. You can also edit and delete a blog post relatively easily.

Survey 102

Survey Report Media B2B 102

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. They might be helpful to you as you continue on your path as a blogging Grasshopper.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

FEBRUARY 7, 2019

Interview Experts. People love interviews with industry experts. After the interview is complete start looking for industry blogs that frequently write about experts or interview them – also you can look for outlets which put together weekly roundup posts. Give Away Swag. Go on Podcasts. But how you ask?

Creativity 63

Creativity Strategy SEO Interviews 63

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. I use my blog, PR Expanded , for video book reviews. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

Communications Conversations

APRIL 30, 2019

Further down on page one of that search, you’ll find this post of the top 100 beer blogs and web sites –a quick search through that list leads you to all sorts of potential influencers to dig into more. 2: Research industry publications–look for who’s quoted or writing bylines. Again, not sexy, but effective.

Tools 111

Tools Twitter Local Pitching 111

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Attend conferences. Research, read, be active in the respective community and write compelling pitches. PR needs to do that too. Do your industry reading.

Journalism 129

Journalism Media Relations Report Media 129

Buzzstream

AUGUST 12, 2020

For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. To double confirm, check the blog itself to see if the person you found has any presence there. . Get your email opened. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Citigroup Delivers Keynote at Industry Event Speaking engagements are a favorite way to deliver thought leadership narratives at industry events or conferences. Create content.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Thanks to David for writing the book, including me in the first one – such an honor!, In 2008, Barbara and David met IRL in Chicago when he offered a free ticket to a conference on twitter. About Growing Social Now.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Blogs – an executive’s own, plus a commenting strategy for others. Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills. It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. I will never again trust a review this individual writes. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. I also put together a presentation for a conference of agencies interested purchasing technology earlier this spring that might be of interest: The PR Technology Landscape 2022. What makes them appear strong, is actually a weakness.

Technology 82

Technology Company Analytics Writing 82

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. Being a non-geek, I had no idea that WordPress’ WSYWIG editor has a lot more options than show up in your “kitchen sink&# when you’re writing posts. Image: tamra hays via Flickr, CC 2.0

Blogging 81

Blogging Facebook Twitter Measurement 81

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. The way that media want to be communicated with varies greatly by country and culture — from the tone of the writing style or the delivery format of information (i.e.

Tourism 120

Tourism Travel Conference Crisis 120

PR 20/20

JUNE 13, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Write content. Review analytics and write performance reports. Check out my keynote presentation from the Intelligent Content Conference on Cognitive Content Marketing. Supercharge AI Discussion at Your Next Conference or Event.

Marketing 51

Marketing Technology Content Marketing Conference 51

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

PR 20/20

JUNE 18, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. They write better content that ranks higher in far less time than others in their market.

Marketing 53

Marketing Conference Technology Interviews 53

PR 20/20

MAY 8, 2019

Marketing Artificial Intelligence Conference (MAICON). And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding.

Agency 84

Agency Enterprise Technology Analytics 84

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 71

Blogging Twitter Creativity Facebook 71

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. What story or stories are you most proud of?

Meeting 93

Meeting Media Journalism Education 93

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. 1) Not an open house; think: mini-conference. Consider transforming an open house into an event with a conference-like feel. Give break out sessions on networking strategies, interview skills and career planning. 3 Ways PR and HR can Team up to Attract Talent.

Resources 78

Resources Creativity Publicity Local 78

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Will you blog more frequently? Write an ebook? Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired. Why did you choose the topic, “Are You a #ContentMachine”?

Survey 90

Survey Marketing Content Marketing Measurement 90

PR in High Definition

FEBRUARY 17, 2017

Working in PR or marketing, you’ve probably had to help film a company spokesperson for interview, or have been the talent yourself at least once. Video communications is, and will continue to be, a huge part of our communications future – we’ve been writing about it since 2010 after all! So, how can you be great on camera?

Video 48

Video Film Interviews Retail 48

Ethical Voices

JULY 25, 2022

And it turns out a love of reading, keeping up with current events and news, and someone who enjoys writing in long form and telling stories are the kind of things a PR pro is made of. I think one of my most popular blog posts of all time was I wrote it about 16 years ago when I was sleep deprived from my first son being born.

Ethics 81

Ethics Training Real Estate Agency 81