Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Owned media is content you create on a platform you own, such as your company’s website or blog. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Generate blog post ideas.

Exercises 198

Exercises Google Writing Blogging 198

Melissa Agnes

OCTOBER 10, 2014

having a blast putting City officials through a simulated earthquake exercise. From The Crisis Intelligence Blog. How To Meet the Demand for Real-Time Communication in a Crisis. Welcome to this week’s #CrisisRoundup! This week, I was in L.A. Enjoy the reads and have a great weekend! The Crisis After The Crisis.

Crisis Management 191

Crisis Management Crisis Exercises Resources 191

PR in High Definition

APRIL 9, 2019

Clearly, every brand is unique, but we have seen a range of similarities and differences in how the two types of organisation do and should communicate. From a communications point of view, this freedom can be really important – being able to experiment and ‘fail fast’ is a core tenet of modern business and comms.

Communications 48

Communications Exercises Fashion Newspapers 48

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Marketwired

MARCH 8, 2016

This is post 4 of our 5-part #CreativePR blog series. Communications professionals know that there’s no shortage of offerings all around us. Which tools their international team relies on for collaboration . Get organized with internal communications tools. Prep your team for success .

Internal 100

Internal International Exercises Tools 100

The Hoffman Agency

JULY 23, 2020

By Samantha Spitz, Intern. in Journalism and a minor in Integrated Marketing Communications. From weekly intern cohort meetings to one-on-ones with managers, team members and supervisors, The Hoffman Agency has shown their dedication to developing a sense of community within the agency.

Storytelling 68

Storytelling Journalism Internal International 68

Stephen Waddington

MAY 19, 2019

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. Breathing exercises, fresh fruit and yoga aren’t going to help if an organisation has a sick culture. Professional communicators have a responsibility to call out the gap between awareness and policy implementation.

Policies 60

Policies Exercises Resources Employee 60

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Melissa Agnes

OCTOBER 10, 2014

having a blast putting City officials through a simulated earthquake exercise. From The Crisis Intelligence Blog. How To Meet the Demand for Real-Time Communication in a Crisis. Welcome to this week’s #CrisisRoundup! This week, I was in L.A. Enjoy the reads and have a great weekend! The Crisis After The Crisis.

Crisis Management 100

Crisis Management Crisis Exercises Corporate 100

The Hoffman Agency

JULY 16, 2020

By Amelia Bennett, Intern. Storytelling is how we communicate, it’s in our everyday lives, and we create a human connection with storytelling. Further, I was drawn to PR because I wanted to be a voice for others and communicate for causes I believed in. . An opportunity presented itself. I’d even love to write a book one day.

Storytelling 50

Storytelling Exercises Internal International 50

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

ImPRessions - Crenshaw Communications

APRIL 18, 2017

With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders. Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. We say, go ahead and break that rule.

Skype 136

Skype Conference Agency Product Launch 136

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. Stephen: You cite Abraham Lincoln as a role model communicator, but you fail to list listening as one of his notable characteristics.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. But does everyone who holds the reins know how to use it well and exercise good judgment? Training managers and internal teams to use social media is half of the crisis prevention equation.

Social Media 239

Social Media Crisis Training Media 239

Waxing UnLyrical

MAY 17, 2018

For now, I want to talk about what the students from Parkland, FL, the survivors of the Marjory Stoneman Douglas High School massacre on February 14, and what they did right as communicators. I had the opportunity to participate in a training by The Communication Center once through my role as a Shot at Life Champion leader.

Exercises 82

Exercises Interviews Groups Video 82

Waxing UnLyrical

DECEMBER 21, 2018

Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client. You are not brainstorming alone in a silo.

Strategy 88

Strategy Analysis Small Business Measurement 88

PR 20/20

JUNE 9, 2020

We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website. We also eliminated drop downs in the header’s navigation, and added more calls-to-action and a more strategic internal linking structure. Below, check out our new mission and vision statements.

Web 60

Web Internal International Storytelling 60

Mindful Marketing

MARCH 27, 2022

Texas A & M University University of Central Florida Ohio State University University of Florida Florida International University 2) What are brand characters of the following insurance companies? But for many companies, mascots serve helpful purposes like giving brands more personal connection and communicating whimsy.

Insurance 75

Insurance Insurance Television Exercises 75

PR in High Definition

MARCH 26, 2020

In Firefly’s professional world of marketers and communicators, we are always under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the challenge may be huge but the brief is less stimulating, and we get stuck.

Creativity 54

Creativity Software Exercises Video 54

Bianchi Biz Blog

MARCH 18, 2021

This post originally appeared on the Public Relations Global Network (PRGN) blog. Most of them have been created in an intense exchange with various business stakeholders and you can use them free of charge to structure your report and make your information easier to be found, especially by international investors.

Report 80

Report Company Data System 80

Cision

MAY 6, 2015

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. What I wanted to do is show that there are ways to measure communication that only require awareness of how PR contributes to the greater good and a pragmatic approach to try and measure these.

Engineering 120

Engineering How To Measurement Analytics 120

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Let the robots lend a hand. It’s far simpler than that.

Creativity 48

Creativity Software Exercises Video 48

Scott Public Relations

JUNE 26, 2020

There are two major issues here that impact the practice of communications. Of particular relevance to this content is Section 230 of the Communications Decency Act, which makes it clear that content is the responsibility of the writer, not the publisher. It’s an exercise in futility. What Does the Law Say?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Shift Communications

APRIL 30, 2015

It’s no secret that large agencies have the luxury of launching programs as brand exercises, throwing money at a problem or trend — be it through M&A, new offices or “cutting edge” practices. The cultural impact of these failures can be dramatic, eroding internal and external confidence in the brand.

Agency 60

Agency How To Data-Driven PR Data 60

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. Tools were benchmarked against the GBOK framework by an international group of practitioners. The exercise was highly subjective – hence so is the analysis and interpretation of the data. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

PR in High Definition

JULY 22, 2019

This is something all of us in communications should be wary of. Then, of course, there’s the crisis communications element. Of course, by the time staff internally have established that it’s fake, the video will have gone viral, making the situation even more challenging. There is hope, however. The post Misinformation 2.0:

Media 74

Media Viral Video Newspapers 74

Shift Communications

JANUARY 19, 2016

Courage is about strength of heart, or belief; it is a deep word, an internal word. When we exercise our courage, we know it. I was all set to write a blog post proclaiming this as the new way of doing influencer marketing, and just needed some data to prove the hypothesis true. What does it take to ask bold questions?

Data 60

Data Exercises Analytics Social Media 60

Karen Freberg

AUGUST 19, 2018

One was one at UT, the other was IPRRC, and I had my very first international presentation in Beijing for the Reputation Institute. That’s why I added online teaching, consulting, and contributions to blogs and media to the list of things to do. For me, this was exercise. Now, it’s an expectation from the industry.

Conference 46

Conference Exercises Social Media Internal 46

Waxing UnLyrical

DECEMBER 18, 2013

But a day off work – even if it’s for something as important as exercising our franchise – can tend to blur our focus. And while social media has certainly changed the face of political campaigns, it has not replaced other traditional forms of communication. After all, what’s better than a mid-week day off?!

Social Media 89

Social Media Media Government Google 89

Sword and the Script

JUNE 6, 2017

By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. Whereas, being an in-house communications professional, you’re expected to simply “know” and “do.”. 3) What can agencies do to get more out of corporate communications?

Agency 60

Agency Corporate Interviews eBook 60

MaccaPR

APRIL 12, 2016

What would you give to take our PR and corporate communications industry’s leaders aside and ask them – what success tips did they wish someone had told them earlier in their career? One truism has stood the test of time, no matter what aspect of PR or communications you practice. Here’s what they’ve learned: Arik Hanson. I promise.".

Travel 48

Travel Exercises Corporate Internal 48

PR Conversations

MAY 1, 2017

A comment left by New Zealand PR consultant, Catherine Arrow , on a recent post on my personal Greenbanana blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation. And that’s just managing the process.

Crisis 63

Crisis Crisis Management Leadership Training 63

Solo PR Pro

SEPTEMBER 8, 2015

Alyson Lundell, Universal’s Director of Public Relations, led this unique tour that gave aspiring communications students incredible VIP access, zipping past long lines to hit highlights including The Amazing Adventures of Spider-Man ® ; Transformers: The Ride-3D; The Incredible Hulk Coaster ® and more. An email or blog post can’t do that!

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Melissa Agnes

OCTOBER 13, 2014

.’s Emergency Management Conference, where I put city officials through a simulated earthquake exercise. Using Agnes + Day’s crisis simulation platform , the exercise simulated the digital noise that is a guaranteed result of any crisis or emergency today. The simulation is only one part of the exercise.

Crisis Management 228

Crisis Management Crisis Exercises Crisis Communications 228

Communications Conversations

JULY 19, 2018

But I see this as a positive, as it forces me to exercise and strengthen my influencer muscle like never before. Smart folks who love social and have a knack for working across functions and connecting those dots internally for a more seamless and personal customer experience are extremely valuable.

Social Media 60

Social Media Media B2B Content Marketing 60

Doctor Spin

JANUARY 19, 2024

At the 30th pushup, the instructor decided to end the exercise. Doctor Spin | The PR Blog. link] Information is Power As a leader, disseminating information on a “need to know” basis isn’t necessarily a good communication strategy. “Do The Qualities of Leadership: Direction, Communication, and Obfuscation. 1 Silfwer, J.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52