Doctor Spin

DECEMBER 4, 2023

Marshall McLuhan: “The Medium is the Message” “The medium is the message” is a phrase coined by the Canadian philosopher Marshall McLuhan in the first chapter of his notable book “ Understanding Media: The Extensions of Man.” Please support my blog by sharing it with other PR- and communication professionals.

Wikipedia 52

Wikipedia eBook Television Newspapers 52

Sword and the Script

DECEMBER 29, 2020

The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); 85% of journalists say Twitter is the most valuable social network. A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in communications and PR.

SEO 103

SEO Software Resources Newspapers 103

PR Insiders

APRIL 13, 2021

I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. It won’t be trying to learn about your industry on your dollar, and it will already have relationships with relevant publications, blogs, and TV and radio shows.

Radio 78

Radio How To Public Affairs Print 78

Flack's Revenge

DECEMBER 5, 2017

Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

APRIL 2, 2024

Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based based customers were impacted.

Reddit 178

Reddit Software B2B Technology 178

Communications Conversations

JULY 20, 2015

I read the newspaper. And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. Then, you have a slew of blogs created by agencies and vendors. I read emails.

Social Media 60

Social Media Blogging How To Media 60

5W PR

MAY 7, 2021

While press outreach and contact is the most “traditional” form of PR, only focusing on brand promotion with traditional media outlets such as newspapers and TV stations is not an effective PR strategy in 20221. Digital PR is essential because digital media outlets are more accessible than ever before.

Digital PR 88

Digital PR Company SEO Newspapers 88

Masters in Communications

DECEMBER 10, 2018

In the past, you received the majority of your news and information from your local newspaper published every morning. Add in a few national newspapers, and that was it. Newspapers are still around today, but we have so much more to go along with them. Books, newspapers, and documentaries.

Journalism 65

Journalism Newspapers Web Data 65

Public Relations Sydney

JULY 20, 2014

She used this System to grow her own personal brand from a relative unknown to an industry expert, speaking all over the globe, being featured in hundreds of magazines, newspapers and even TV and attracting big name clients, all within just two years. Clinton Power, Founder, Blog Success School. The post BRAND NEW BOOK!

Social Media 53

Social Media How To Brand Branding 53

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else’s head.”

Writing 120

Writing Publicity Newspapers Sports 120

Solo PR Pro

JULY 5, 2022

There are several that help contacts expedite booking appointments with you; they display time slots when you are available and viewers select a preferred day and time. I can manually override the morning schedule to arrange a call or book an afternoon medical appointment and be unavailable to others at that time.

Meeting 98

Meeting Writing Pitching Case Study 98

Deirdre Breakenridge

FEBRUARY 5, 2015

He’s written two bestselling books, Six Pixels of Separation and Ctrl Alt Delete. And Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. Six Pixels of Separation Content Platform: The blog, podcast, speaking, books, Facebook page, and all the other content touchpoints.

Engineering 150

Engineering Writing Corporate Brand 150

Stephen Waddington

NOVEMBER 26, 2017

Marcel Klebba was named media and public relations blogger of the year at the Vuelio blog awards on Friday at a glitzy ceremony in London. The inspirational public relations graduate started blogging in September 2016 as a final year student at Westminster University. Here’s his first blog post. Why did you start blogging?

Publicity 105

Publicity Media Writing Blogging 105

Cision

JUNE 14, 2016

I don’t mean to say that as a bad thing, for example Google Alerts might return a Mashable link to a keyword search and a Talkwalker Alert might return a blog post. Newspapers and Their Derivatives. ” On a scale of one to five, I give the book a two and Reese Witherspoon’s performance a six.

Google 120

Google Newspapers Trends Print 120

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Ease creates, urgency destroys.

Creativity 116

Creativity Employee Newspapers Crisis 116

PRSay

JUNE 18, 2019

How has social media and content moving online changed the idea of hard-and-fast style (with more people tweeting, texting, messaging, blogging, etc.)? Of course, many of those texting, tweeting, messaging, blogging, etc., How do you decide on updates to the book, and how frequently do you amend the online version?

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Stephen Waddington

SEPTEMBER 29, 2021

The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. We’d compile clipping books for clients at the end of each month. Other industry media are also available including PRovoke , PRmoment , and blogs, such as my own.

Industry 153

Industry Publicity Agency Community 153

Doctor Spin

NOVEMBER 25, 2023

link] Bernays certainly was something of a character: His most famous book is titled “ Propaganda ”—in which he outlined how to manage the perceptions of crowds, much like modern Niccolo Machiavelli or Sun Tzu. He placed the idea in articles, newspapers, celebrity endorsements, and events. 1 Edward Bernays. 2023, November 13).

Wikipedia 52

Wikipedia Hotels Case Study Engineering 52

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. Then I get my coffee, and read the print edition of our newspaper!”.

Print 48

Print Newspapers Interviews Journalism 48

Cision

SEPTEMBER 11, 2017

Baruch Lev, a pre-eminent IR scholar at New York University, writes in his book, Winning Investors Over , “Investors have limited attention, so content that gets good earned media will attract more investor attention.” So what do journalists have to do with that? A lot, actually. That’s right.

Banking 192

Banking Newspapers Study Company 192

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Online – websites, blogs, online media sites. to demonstrate the “results” of a PR campaign.

Media 75

Media Radio Newspapers Print 75

Presspage

JUNE 15, 2022

In this blog, you’ll find some answers to this dilemma. The tyranny of transaction costs Whenever you approach a task – from strategizing on a million-dollar account to refilling the printer with paper – there are “side costs” in getting to the finish line, like booking meeting rooms or making a visit to the stationery closet.

Energy 78

Energy Data Meeting Course 78

Presspage

JUNE 15, 2022

In this blog, you’ll find some answers to this dilemma. The tyranny of transaction costs Whenever you approach a task – from strategizing on a million-dollar account to refilling the printer with paper – there are “side costs” in getting to the finish line, like booking meeting rooms or making a visit to the stationery closet.

Energy 78

Energy Data Meeting Course 78

PR Fuel

NOVEMBER 28, 2020

Think of your media list as a living, breathing address book in the 21st century. What about blogs? Newspapers? For example, a blog post may not have a name on it if it’s written by a staff member. If this is the case, see if you can find similar blog posts with names attached. What Is a Media List?

Media 52

Media Newspapers Pitching Blogging 52

ZudePR

APRIL 8, 2018

*This is the second in a series of chronological posts about how a first-time self-publishing author is taking his book from idea to Amazon. Answer: stunning, comprehensive, and invaluable feedback on a first-time author’s 87,000-word book. Get a FREE Pre-Launch Copy of the Book. Did the book flow?

Google 101

Google Writing Skype Technology 101

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

OCTOBER 14, 2010

Copyblogger used this book as a guide to making boring content sexy. Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity.

Blogging 71

Blogging Twitter Creativity Facebook 71

The Resolution Blog

DECEMBER 20, 2015

Even if you don’t watch TV, you couldn’t have missed it, it’s everywhere; every newspaper and magazine seems to have written about the advert. From the nationals to Country Living all the way through to parenting blogs. We've compiled the most shared pieces of coverage into a CoverageBook. ManOnTheMoon.

Retail 120

Retail Viral Newspapers YouTube 120

Critical Mention

JANUARY 22, 2019

I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years. What inspired you to write the book?

Interviews 104

Interviews Content Marketing Writing Journalism 104

Cision

MARCH 29, 2016

Do a digital marketing program, get involved in a CSR campaign for the community, write a blog, read books and keep writing – these will eventually define you as a PR practitioner. PR evolves and so should every professional in the industry regardless of their level. Image via Kim Spear. Images via Pixabay: 1 , 2 , 3.

Local 120

Local Retail Newspapers Sports 120

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air.

Ethics 96

Ethics Privacy Radio Sports 96

Flack's Revenge

JULY 25, 2014

For the uninitiated, the group blog is a great forum that covers a range of PR subjects that should be of interest to client-side and agency folks around the world. That is what I have tried to do with this blog (and Twitter). This post was about the nefarious words that surround PR in media.

Education 120

Education Advertising Advertising Newspapers 120

Rock the Status Quo

APRIL 8, 2016

Look at newspaper “stories” today? Now clients want to step up their content marketing, brand journalism , blogging, podcasting, videos and other forms of content creation that stretch our talents in new directions, and it’s falling under the public relations umbrella. Storytelling with Data and the StoryHow blog.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Look at newspaper “stories” today? Now clients want to step up their content marketing, brand journalism , blogging, podcasting, videos and other forms of content creation that stretch our talents in new directions, and it’s falling under the public relations umbrella. Storytelling with Data and the StoryHow blog.

Storytelling 100

Storytelling Resources Journalism Examples 100

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. Ditto the number of PR companies that have SEO specialists on their books.

SEO 120

SEO Engineering Content Marketing Agency 120

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

PR in High Definition

MARCH 8, 2019

According the history books, the first observance of a ‘Women’s Day’ was in New York in the early 1900s, set up by the Socialist Party of America and then by 1914 on Sunday 8 th March, the first International Women’s Day took place in Germany in 1914. The difference? Then there’s the marketing side.

Internal 59

Internal International Newspapers Course 59