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Public Relations Skills

PR for Anyone

This is a free media query service where media outlets are looking for sources and quotes for national magazine articles, television shows, newspapers, and blogs. This step is vital because you don’t want to send your real estate related story to the book editor (unless you’ve written a real estate book).

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Integrating Owned and Earned Media

PRSay

Which topics do you want to own — or keep on your own website or blog — and which ones are you going to use for contributed content — or use in your earned media efforts? . You need to do both — have content on your website and provide contributed content to your targeted media outlets and blogs.

Media 198
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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

Have you always aspired to write a book? 5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil.

Writing 83
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Newsjacking with David Meerman Scott

PR for Anyone

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." His eleven books have sold close to a million copies in 30 languages from Albanian to Vietnamese.

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6 Elements of Modern Public Relations in 2021

PReview: A Blog by NewsVoir

Humans started communication with postcards, banners, posters, books, newspapers and then came radio and televisions and now reached a digital age. The post 6 Elements of Modern Public Relations in 2021 appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals.

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What people think vs. What people think about

Onclusive

“Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

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Marshall McLuhan: “The Medium is the Message”

Doctor Spin

Marshall McLuhan: “The Medium is the Message” “The medium is the message” is a phrase coined by the Canadian philosopher Marshall McLuhan in the first chapter of his notable book “ Understanding Media: The Extensions of Man.” Please support my blog by sharing it with other PR- and communication professionals.