Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

5W PR

MARCH 29, 2024

Capitalizing on media exposure Savvy PR moves such as well-drafted press releases and clever media outreach can nab placements in high-traffic publications and websites. Digital PR Harnessing online channels like social media engagement, content marketing, and influencer outreach is key.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Prowly

MARCH 23, 2020

A media list (also sometimes called a press list or media contacts list) is a document with a list of media contacts: journalists, reporters, media influencers, bloggers, and more. They’re used for media outreach. The post How to Build an Effective Media List (w/ Tools & Examples) appeared first on Prowly Magazine.

Examples 152

Examples Tools How To Media 152

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). The PR job of has never been more challenging. Tech can help, but it is not always easy to know where to invest.

Software 156

Software Tools Technology Resources 156

5W PR

APRIL 8, 2024

This involves generating media buzz, creating explanatory videos, and liaising with financial bloggers to educate consumers about the product’s perks and advantages. Facilitating open communication across channels PR enables open communication through press releases, media outreach, and social media engagement.

Consumer 78

Consumer Financial Ethics Banking 78

Buzzstream

APRIL 25, 2024

At Siege, we noticed that our placement rate plummeted if we reached out to journalists more than 24-48 hours after an unlinked mention went live on a news site (bloggers are a little more lenient, though they are less likely to respond after about a week.) Using BuzzStream BuzzStream allows you to build outreach lists via Google Search.

Brand 62

Brand Branding How To SEO 62

Buzzstream

JANUARY 16, 2024

Extensions for Link Building and Outreach Let’s start here since many customers play in the link building space. These tools help you find link opportunities and effectively manage your outreach efforts. With this feature, you get more strategic about how and when you send email outreach when building links.

SEO 83

SEO Web Tools Analysis 83

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results.

B2B 149

B2B Study Blogging Marketing 149

PRSay

OCTOBER 30, 2018

I found the tweet when someone sent me this blogger’s lengthy takedown of a PR firm’s efforts to publicize a hollow startup. The blogger portrayed the pitch as comically superficial. But the blog also is known for snarky opposition to PR outreach. Instead, I’ll just describe the situation.

Pitching 142

Pitching Training Media Relations Blogging 142

Critical Mention

JULY 22, 2020

The addition of the Media Contact Database also adds to the Critical Media Earned Media Suite and gives PR professionals the opportunity to access an all-in-one platform that provides both reactive (media monitoring) and proactive (database outreach) PR tools. What Features Come With Critical Mention’s Media Contact Database?

Media 111

Media Data Local Tools 111

Communications Conversations

APRIL 4, 2019

” Or, I should probably use a more accurate term: bloggers. Go back to the early 2010s and that was the name of the influencer game: Engaging and working with bloggers. Mom bloggers ruled the roost. But other types of bloggers also were also regular targets of PR outreach (tech, travel and food to name a few).

Industry 127

Industry Marketing Survey YouTube 127

Burrelles Fresh Ideas

JANUARY 9, 2024

PR CoPilot: Our AI-powered writing assistant , initially launched in the Media Outreach module, can change the tone, check and fix your spelling, help make your content concise or expand on the key points, and translate the whole thing into any of 13 supported languages. This feature is not available for recurring automated briefings.

Pitching 95

Pitching Print Measurement Report 95

Frederik Vincx

JULY 25, 2023

Till then, they had been managing their media outreach with Excel and Outlook and blogs. The challenge and opportunity was to create a PR toolkit that helped brands communicate effectively with media, bloggers, and stakeholders. Role As a co-founder, my role was broad, mostly focussed on the creative aspects.

Software 78

Software Banking Resources Government 78

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Influencer Marketing & Blogger Relations Influencer marketing is the future, and it goes far beyond sponsoring an Instagram persona.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

DECEMBER 21, 2021

Blogger outreach gets personal. Blogger email inboxes are stuffed every morning with spammy, mass outreach. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. You’ll find my own prognostication at the very bottom.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Buzzstream

NOVEMBER 28, 2023

For example, if you are a football blogger, you shouldn’t be linking to a cooking site. Mid-tier bloggers or brand-new sites in your niche are great examples of relevant links that can help you in the long run. For example, if you were a coffee blogger, what is “relevant” in your industry? Create customer profiles.

How To 62

How To Google SEO Pitching 62

Cision

JUNE 6, 2017

That’s why it’s a smart idea for most businesses to augment their digital outreach by also “borrowing” trust from established online influencers. Working on an influencer outreach plan to ignite content is essential to many businesses today and certainly a strategy that can provide rapid, repeatable, and sustainable benefits.

Marketing 239

Marketing Television Handbook Web 239

Presspage

SEPTEMBER 10, 2020

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. ” The tip sheet explains how poorly designed newsrooms thwart reporters—and it suggests specific upgrades to make your newsroom a strategic platform for outreach.

How To 78

How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. ” The tip sheet explains how poorly designed newsrooms thwart reporters—and it suggests specific upgrades to make your newsroom a strategic platform for outreach.

How To 78

How To Product Launch Conference Newspapers 78

Communications Conversations

NOVEMBER 30, 2018

Each year, something called “Orbit” (don’t worry, I had to look it up, too) publishes a survey of 1,000+ bloggers on best practices in the industry. Anyway, the survey polls bloggers, but I believe some of the lessons learned also pertain to people like us who manage corporate blogs. More than an hour longer!

Corporate 100

Corporate Survey Trends Blogging 100

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Influencer Marketing & Blogger Relations. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

SEPTEMBER 28, 2022

Augment outreach with a paid social media budget – and the budget to properly amplify the coverage you do earn because coverage begets coverage. Run promoted tweets on that media announcement – and target journalists, bloggers, podcasters and influencers. But the value of third-party credibility still goes a long way.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. Ultimately, digital PR aims to build brand value using digital tools.

Digital PR 76

Digital PR Print Construction Television 76

Cision

APRIL 14, 2017

While the communications team wants to secure coverage of the products in Huffington Post, ELLE magazine and on Refinery29, the target audience for this line is not reading these publications: they are reading Teen Vogue, Seventeen and liking Instagram pictures from their favorite beauty bloggers. Engage influencers.

Media 231

Media Pitching Social Media Instagram 231

Cision

FEBRUARY 16, 2016

Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. With insights from 346 journalists, bloggers and influencers along with analysis from Cision’s Media Research team, you can stay ahead of the curve and earn more media mentions.

Report 120

Report Media Television Pitching 120

Cision

FEBRUARY 5, 2016

Getting paid to write about food and lifestyle topics may sound like a dream job, but for scores of bloggers, emphasis is placed on the word “job”. What are some best practices for pitching and working with this community of bloggers? I told a few bloggers about the idea and we’re getting kids in the kitchen !

Pitching 120

Pitching Instagram Viral YouTube 120

Cision

OCTOBER 6, 2016

In today’s multiplatform media landscape, optimizing your earned media outreach can lead to a domino effect with one media mention triggering more media coverage down the line. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

JUNE 16, 2016

By combining capabilities, Cision will provide clients with the industry’s best content distribution, influencer outreach and analytics offerings. With Cision’s acquisition of PR Newswire , consumers will now have access to the industry’s largest content distribution network, influencer outreach, best media monitoring and analytics.

Analytics 120

Analytics Content Marketing Social Media Consumer 120

Buzzstream

DECEMBER 12, 2019

Websites” which means various forms of online publications, blogs and the like; and “People” which represent journalists, the bloggers themselves, or site owners. . Once you’ve chosen your recipient, you’ll then see it populated automatically whenever you send outreach to that contact in your campaign!

Financial 83

Financial Groups Examples Blogging 83

Buzzstream

FEBRUARY 21, 2018

At Siege, we’ve found link building through personalized outreach campaigns has helped build 38 links with an average 50+ Domain Authority for one B2B site. So, the way we get Google (and the rest of world) to see our client’s content and link to it is by pulling up our sleeves and doing some old fashioned outreach.

Media 54

Media Google Pitching Agency 54

Cision

MAY 24, 2016

Coverage from influencers, bloggers and journalists will help your brand to reach new audiences and build on your credibility. The information you gather can be used to improve your outreach efforts and make your pitching strategy more effective in the future. Remember to always include tracking links with your pitches.

Measurement 222

Measurement Leadership Pitching Software 222

NewsWhip

APRIL 27, 2023

The tool allows you to monitor the news for potential outreach opportunities, draft a pitch, and generate reports based on your media coverage and campaigns. Finding the right artist, blogger, photographer, or video creator can feel daunting for a brand, and #Paid works to match brands with the right creator for their audience.

Tools 78

Tools Communications Pinterest Analytics 78

Communications Conversations

NOVEMBER 14, 2017

As a blogger, I don’t get pitched all that often. After all, I’m not a trendy food blogger/influencer. However both completely missed the boat when it comes to one key component of influencer outreach: They failed to address the “WIIFM” question. But, a blogger or influencer? Missed opportunity.

SMB 60

SMB Pitching Local Social Media 60

Cision

MAY 16, 2016

With social monitoring software , you can track how many times your brand is mentioned by media outlets, influencers, prospects, bloggers and more. Mention volume helps you understand the impact your brand is having on conversations. Don’t limit your tracking to your brand though.

Measurement 159

Measurement Brand Branding Pitching 159

Prohibition

JANUARY 4, 2023

Influencers can come in many forms including bloggers, social media influencers, or vloggers. So, for instance, live streams, podcasts, and interviews can be used to support press releases and brand messaging when it comes to outreach to strengthen brand reputation and the campaign message. Influencer marketing.

Digital PR 62

Digital PR Strategy How To Marketing 62