Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Multimedia Captivates Audiences.

How To 282

How To Storytelling B2C Measurement 282

5W PR

NOVEMBER 9, 2020

As the world continues to change and adapt under the strain of COVID-19, industries like public relations need to maintain a constant state of transformation. With the future of PR looking at creative ways to run engaging events, complete projects, and manage crises, PR pros will have to handle key processes differently.

Publicity 88

Publicity Technology Industry Social Media 88

Contently - Strategy

FEBRUARY 14, 2023

Example: “Who is the president of the United States?” Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? For example, is the person looking to buy an item?

Google 123

Google Engineering SEO Writing 123

The Resolution Blog

SEPTEMBER 8, 2015

Are they equally failing to use their great strengths to capitalise on a golden chance to transform their prospects? PR professionals' talents for creating relationships, telling engaging and compelling stories is the equivalent of the power of the Ostrich kick for transforming your Google power. SEO-led PR is your future.

SEO 120

SEO Google Engineering Data 120

Shift Communications

NOVEMBER 10, 2016

Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – are locked and loaded.

Healthcare 144

Healthcare How To Analytics Mobile 144

Critical Mention

OCTOBER 14, 2018

Since the birth of public relations nearly a century ago, the industry has experienced an astounding transformation. With 120,000 agencies just in the United States, the competition is steep. Golin is the “Relevance Agency,” integrating PR, digital and content strategy. GOLINglobal. Weber Shandwick. WeberShandwick.

Agency 72

Agency Twitter Conference Financial 72

Practical Law Construction

NOVEMBER 2, 2022

This blog takes a closer look at the Report. Professionals are beginning to embrace digital technologies to complete sustainability-related analysis for their projects to assess energy needs and costs but not to reduce embodied carbon or measure impact on biodiversity. Key Findings.

Report 52

Report Construction Energy Real Estate 52

Critical Mention

SEPTEMBER 3, 2019

Is your organization seeking to monitor and access social posts about your brand or promote mentions in blogs or news publications? Is your organization seeking to monitor and access social posts about your brand or promote mentions in blogs or news publications? Establish Benchmarks. It definitely resonates with today’s online users.

Strategy 75

Strategy Media Analytics Radio 75

Shift Communications

DECEMBER 29, 2017

Want to see how to analyze your own blog? The best of Q4 2017 focused on data conferences, PR trends and the state of social media. . The key takeaways included topics such as data governance, innovation and digital transformation and implications for marketing and PR. State Of Social Media, 3Q 2017: Twitter Restates.

Government 60

Government Twitter Data Social Media 60

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. SMS texts can assist you in achieving earned media , which is one of the top digital marketing trends of 2019. If you do not use sites like Bit.ly Use Quick Response (QR) codes. Send links via SMS texts.

Mobile 109

Mobile Social Media Marketing Media 109

wiredPRworks

FEBRUARY 14, 2022

Social Media Trends in B2C: Elly Deutch Moody , Digital Customer Satisfaction and Engagement Strategy Manager | McDonald’s. Social Media Trends in B2C: Elly Deutch Moody , Digital Customer Satisfaction and Engagement Strategy Manager | McDonald’s. Social Media Trends for 2022 Expert Panel.

Social Media 52

Social Media Trends B2C Media 52

Doctor Spin

FEBRUARY 5, 2023

In this blog post, I’ll suggest a few AI mechanisms that will, at the very least, force us to rethink the current models of capitalism. The digital transformation, however, has already disrupted the supply function; information and digital products can be copied endlessly (with nearly zero production costs).

System 52

System Technology Data Industry 52

Contently - Strategy

FEBRUARY 22, 2023

Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos.

Video 89

Video Strategy Marketing Instagram 89

Presspage

JUNE 29, 2022

It’s an ideal state where information moves smoothly between the applications and activities it’s supposed to, without needing manual interventions like reformatting or rekeying. People who look at how data flows within organizations have a term: “straight-through processing”. Human resources. Customer strategy. Market research.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

It’s an ideal state where information moves smoothly between the applications and activities it’s supposed to, without needing manual interventions like reformatting or rekeying. People who look at how data flows within organizations have a term: “straight-through processing”. Human resources. Customer strategy. Market research.

Software 78

Software Corporate System Data 78

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. The time is now to transform your marketing program. So, how can teams pinpoint what went wrong and redirect marketing energy?

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JULY 31, 2018

Here’s an example from the FiscalNote blog on Medium : “In FiscalNote’s new paper, Party Matters: An Embedding Model of Roll Call Votes , we combine traditional analysis of bill text with information about the party of the bill sponsors to predict U.S. 2) To buy a technology that’s hard to replicate or take too long. What FiscalNote Does.

Publicity 60

Publicity Software Government Content Marketing 60

Cision

AUGUST 16, 2016

While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered. Moving around effectively in the media industry can be daunting. How can you become an asset to your next company or position?

Television 120

Television Pitching Journalism Interviews 120

Stephen Waddington

DECEMBER 30, 2019

Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Digital: investment in content and paid social, but cuts in SEO and social listening 8. This is my annual long-read essay on the future of the PR business. It’s a work in progress.

Government 103

Government Education Print Ethics 103

PR 20/20

JUNE 9, 2020

In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. The move transformed the direction of our services at PR 20/20. And Why You Should Now. Website Rethink: Our 5-Step Approach.

Web 60

Web Internal International Storytelling 60

wiredPRworks

NOVEMBER 23, 2016

In the United States, we celebrate Thanksgiving on the fourth Thursday of every year. Bloggers can add a static page or a link to a blog post with a welcome message and a reader’s guide. Here are six ways to celebrate Thanksgiving every day. . But, you don’t have to be a resident to count your blessings. Happy ThanksGiving Every Day.

LinkedIn 40

LinkedIn Local Social Media Leadership 40

Barokas

MAY 30, 2017

From flirting to Presidential addresses, just about everything about the way we communicate has transformed. With companies taking an increasingly digital approach to communications—both internally and externally—are our PR tactics adapting at a parallel pace? Let’s take the press release as an example.

SEO 68

SEO Pitching Corporate Tools 68

PR Conversations

APRIL 24, 2018

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. What is your principal fault as a PR practitioner?

Journalism 79

Journalism Ethics Film Construction 79

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. The Institute was created by PR 20/20 Founder & CEO, Paul Roetzer. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events.

Education 52

Education Marketing Conference Agriculture 52

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

APRIL 23, 2013

And I can no longer avoid talking about it, lest you transform into a monster and eat me, as well as anyone else who knows you. Web Pro News states that more than 27% of the top ten Twitter accounts’ followers are fake. I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. It’s factual.

Social Media 106

Social Media Media Viral Facebook 106

PR 20/20

MAY 12, 2016

The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. However, these digital-savvy firms are in short supply.

Agency 40

Agency Marketing Financial System 40

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. Even more so, last year, I decided to venture into the consulting and entrepreneur world to expand myself to become a digital learning consultant.

Education 224

Education Community Social Media Energy 224

Bianchi Biz Blog

MARCH 11, 2024

Automotive is completely transforming into this fierce world of mobility and It’s nothing but exciting to be able to cover all the changes, growth and trends. As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. Describe the craziest or most fun story you have worked on.

Automotive 92

Automotive Meeting Report Journalism 92

Doctor Spin

NOVEMBER 22, 2023

This is the state of being watchful and ready to respond. In PR, we always seek the attention of publics. But how does attention work? Are there different types of attention? What does science say about attention? 1 Schweizer, K., Moosbrugger, H., & Goldhammer, F. 1 Schweizer, K., Moosbrugger, H., & Goldhammer, F. Sustained attention.

eBook 52

eBook Groups Biotechnology Resources 52

Sword and the Script

MAY 5, 2016

This blog I created about seven years ago is now a business – introducing Sword and the Script Media , LLC. While this site is currently undergoing a technology and copy overhaul that is far from complete – rest assured the blog and its useful content will continue to be front and center. Content is talking.”. It was good bet.

Blogging 60

Blogging Content Marketing B2B Social Media 60

5W PR

NOVEMBER 23, 2021

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 percent engagement per post compared to.07 07 percent for Facebook. It’s also the fastest growing among the larger social media platforms. But you can also put new ones in several days later to refresh your post.

Instagram 158

Instagram Publicity How To Social Media 158

Practical Law Construction

OCTOBER 17, 2022

It sets out what are transformational principles and policies, designed to change how public works projects are procured and managed. It looks at topics such as commercial pipelines, digital technology, benchmarking and cost models, risk allocation and successful relationships, as well as a whole chapter dedicated to effective contracting.

Construction 52

Construction Policies Government Technology 52

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. State of Blogging ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

MARCH 3, 2020

the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. This is your monthly summary of all the news out of the PR technology community. Here’s a link to the survey.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

NOVEMBER 19, 2016

Because, the report states, companies ‘with analytic-focused CMOs underperform, while marketers with both analytic and creative skills helm the strongest companies.’”. IBM recently named Michelle Peluso as VP and CMO for the company. 3 [sic].”. I had to read it again. If this is a case of putting PR in charge of marketing, I’m all for it.

Marketing 60

Marketing B2B Creativity Analytics 60

Sword and the Script

APRIL 17, 2018

He is now the chief digital officer for Solodev , which is in part, developing and commercializing its own content management system (CMS). 1) How would you characterize the state of marketing infrastructure in 2018? But it also brought experience. As such he has keen insights into these platforms. Well, in a word, chaotic.

Marketing 62

Marketing Technology Data System 62