Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. I won’t list them because I don’t want to appear as if I’m endorsing them when I can’t speak to the quality and reputation of these other services. Most of the reputable services mark links sent over their network as “no follow.”

Financial 88

Financial Video Survey Google 88

Cision

MAY 18, 2015

The tactics and tools that we use to manage social listening are the result of how we understand that social media serves our intended purposes. According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Solo PR Pro

APRIL 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. The strategies and tactics I may propose to help a given client meet their promotional and reputational needs typically aren’t that different from a professional communications perspective.

How To 104

How To Fashion Banking Industry 104

Critical Mention

MARCH 27, 2019

The key areas of SEO to which niche marketers should be paying the closest attention include: High-quality written content : Professionally-written, optimized blog, email, and ad content is the best option here. Meta tags and image descriptions: You need to optimize all of your pages with keyword-rich meta descriptions, image tags, etc.

Strategy 61

Strategy Marketing SEO Social Media 61

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy. role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 71

Blogging Twitter Creativity Facebook 71

Konnect Agency

APRIL 20, 2021

An unexpected event, combined with social media’s immediacy, makes crisis communications and reputation management even more critical. Enlist someone from your crisis management team to review these statements and pages frequently, so they don’t become outdated and useless when you need them.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. Clients of both companies will no longer need to manage multiple vendors for hybrid events.”.

Pitching 88

Pitching Report Software Survey 88

Contently - Strategy

SEPTEMBER 20, 2022

Putting content in quotation marks, mentioning the original author in the text, and tagging their account page is a great way to provide transparency and citations. This is a great example from managing editor Benjamin Freed on Twitter. When you do, make sure you clearly attribute the original creator. Look at the optics.

Ethics 73

Ethics Social Media Trends Viral 73

Beyond PR

JULY 14, 2017

Allow brands to understand what you are asking of us — time, gas to the store for recipe creations, ingredients, batteries for toys, etc … When a reputable blogger asks for higher value or paid package, the brand can budget and you don’t have to come back with a “sorry, they can’t.”

Pitching 66

Pitching Real Estate How To Twitter 66

Presspage

JANUARY 17, 2018

“If you’re doing what’s most natural and right for your readers,” says Jared Hoffmann, digital marketing manager at Children’s Mercy Kansas City , “that’s in Google’s best interest as well.” ” Use tags that enable voice searches. ” Here are some tips.

SEO 60

SEO Engineering Mobile Pitching 60

Solo PR Pro

JANUARY 7, 2019

Find other keywords to explain and tag your topic, so it aligns with how people search for it. Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. Crisis Management in the Digital Age. Write concise content that could be read aloud in answer to a question. Content Marketing.

Trends 45

Trends Google Crisis Management Data 45

Waxing UnLyrical

NOVEMBER 19, 2010

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.

Publicity 77

Publicity Reputation Crisis Communications Film 77

David PR Group

AUGUST 4, 2014

We need to seek them out, manage them, sometimes pay for them and often create our own. For example, we have secured blogging slots for clients on sites like The Huffington Post and Forbes.com. The post Changing the PR Channel appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Television 75

Television Groups Storytelling System 75

Beyond PR

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. Also, optimize the content on your own website by using “amp tag” to speed up your website and make it rank high on mobile searches. Google Fred Update.

Google 64

Google Digital PR Mobile SEO 64

David PR Group

JANUARY 4, 2016

Perhaps the conversation begins with an executive saying they want a presence on social media, or they want to blog, or they just want to “get their name out there.” A blog that promotes your messaging in an interesting and informative way. Track web traffic from e-blasts, blog posts and social media mentions. How do you do it?

Strategy 40

Strategy Communications Real Estate Insurance 40

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

SEPTEMBER 28, 2010

But I continued to think about how Pepco could improve its relationship with its customers, to start repairing its reputation. Get Shareaholic test Filed under Public Relations , Social Media | Tags: andre francis , debbi jarvis , pepco , Social Media | Comments (2) Site settings comment help? Oh, one other thing: my blog = my sandbox.

Social Media 61

Social Media Media Crisis Energy 61

Buzzstream

OCTOBER 30, 2018

But as a data-driven, users-come-first company, we needed to ensure the project continued with a high-quality and reputable series of reports that we felt comfortable releasing. (In I’m very thankful for project managers.). A main goal of our website traffic project was to acquire new domains and backlinks. The Campaign’s Impact.

Software 56

Software Report Data Strategy 56

Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. Keeping all this in mind, following are my top tips for whenever you have to develop a crisis management plan. I can go into other examples, but… you get the point.

Crisis 71

Crisis Twitter Facebook Measurement 71

PR Conversations

MARCH 6, 2015

For those at the start of their careers, discussions are more difficult ( as student Page Hiley notes in her blog post on the topic ). Allowing negotiation of salary is also said to favour men over women who are traditionally said to be less likely to up their price tag.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

For those at the start of their careers, discussions are more difficult ( as student Page Hiley notes in her blog post on the topic ). Allowing negotiation of salary is also said to favour men over women who are traditionally said to be less likely to up their price tag.

Publicity 40

Publicity Advertising Advertising Industry 40

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Invest in Content Management Systems (CMS) for increased productivity. SproutSocial.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. Google, unfortunately, is developing a reputation for screwing over anyone that is dependent on their services to uphold. The products for bloggers (and businesses with blogs) look good. Representatives from follow.it

Google 108

Google Tools Analytics Blogging 108

5W PR

NOVEMBER 24, 2022

In the last few years, Instagram has managed to grow and evolve at alarming rates, with a billion monthly active users, and 500 million users of the Instagram Stories feature alone. The post Promoting a Business on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Social Media 88

Social Media Instagram Media Advertising 88

Waxing UnLyrical

NOVEMBER 18, 2010

Tracking sentiment around a brand and its competitors might be important for a product manager. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

DECEMBER 7, 2010

Or with a person whose reputation is dodgy? Get Shareaholic test Filed under Public Relations , Social Media | Tags: julian assange , reputation management , wikileaks | Comments (3) Site settings comment help? Reputation is everything - its what makes us influential as a person or a professional. Amrit Pal S.

Reputation 73

Reputation Measurement Social Media Tourism 73

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Make sure it can be produced and outreached quickly – they managed to do the entire campaign in under 48 hours. A good manager will always encourage you to do so. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JANUARY 14, 2016

Email Program : You can also use certain email management software to find out what social networks your subscribers use (depending upon their privacy settings). Suitable for businesses that can benefit from the geo-tagging feature, such as hotels or resorts. Tumblr for Marketing. Tumblr is ranked no. Tumblr is ranked no.

Marketing 120

Marketing Pinterest Mobile Social Media 120

David PR Group

JULY 21, 2014

Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily (and a bit too much in my opinion) on keywords, tags, short-form posts, tweets, etc. Anyone can write a blog which is easily searchable and findable. –John. Author: John P.

Storytelling 80

Storytelling Marketing Viral Energy 80

Buzzstream

NOVEMBER 10, 2020

Always ensure you use a reputable source that is as unbiased as possible. Tag friends and share it? If your manager is on your back and rushing you to get it out the door, tell them you need time. I watched multiple webinars this year about PR and outreach, I read and wrote many blog posts, and I am learning every single day.

Pitching 164

Pitching Writing Digital PR How To 164

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48