Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. It’s been a pleasure doing business with you. Too complicated?

Training 399

Training Video Analysis Data 399

Remote PR Jobs

SEPTEMBER 25, 2023

How do we navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? Yet the business of public relations is thriving. consumers say they are suspicious of news content. A version of this post first appeared on the Crenshaw Communications blog.

Mobile 100

Mobile SEO Reputation Web 100

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. This campaign is the perfect balance of promoting something new while drawing on the success of a previous project. We loved this!

Marketing 62

Marketing Film Creativity B2C 62

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." People rely on his sales and marketing strategies and tactics to grow their businesses. So, what's holding you back?

Real Estate 214

Real Estate Video Report Twitter 214

Solo PR Pro

JULY 26, 2023

Being a solo PR pro offers a world of opportunities and challenges including managing the financial health of your business and protecting your income. In this blog post, we'll explore three financial tips to help solo PR Pros thrive in their professional and financial journey. Tag us on social media using #solopr or comment below!

Financial 85

Financial Insurance Insurance Training 85

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. What is a tagged mention versus untagged? According to a 2015 Brandwatch study , only 46.6% Never assume you know!

Software 100

Software Google Reputation Social Media 100

Sword and the Script

NOVEMBER 20, 2018

1) Email it again with a new subject line. In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. People are busy, they may not notice, their Google Alerts aren’t firing, and the pingback just doesn’t work like it used to.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

5W PR

MARCH 15, 2021

Tap on” menu” after accessing the profile, then “settings,” “creator,” “quick reply,” and then “new quick reply.” From there, hit “edit cover” and select a new picture from the camera roll to complete the change. Once there, enter a keyword and hit the “tags” column. Then, tap on “business account.”

Instagram 88

Instagram Privacy Agency Facebook 88

Prohibition

FEBRUARY 15, 2017

It gave me invaluable insight into how a business functions, whilst teaching the importance of organisation from the off. The business was at a really pinnacle stage in its growth, so it felt great to be a part of something new and exciting. After two years at Absolutely Food, I made the switch to ilk, then known as Manifest.

Hotels 86

Hotels Social Media Fashion Agency 86

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia. pts Settings.

Blogging 86

Blogging Writing Facebook Twitter 86

Solo PR Pro

APRIL 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. This month, we asked our panel of solo PR pros to share best practices for entering a new niche in their business.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. New online PR academy. PR tech mentions Media list building with AI.

Survey 144

Survey Software B2B Pitching 144

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated. >>Related Read: How Can I Generate Blog and Email Subscribers? This post was written by PR 20/20 intern Sammie Fisher ( @sammiefisher3 ).

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

Shift Communications

NOVEMBER 29, 2022

It can be beneficial if you find the right long-term partner who is truly invested in business but tend to work best when promoting a campaign with an authentic cause. The Adidas and Kanye West — or “Ye” — partnership sticks with us as an example of the risks involved in working with any influencer (especially a high-profile celeb).

Consumer 78

Consumer Trends Marketing SMB 78

Burrelles Fresh Ideas

MARCH 5, 2024

Mentions from new media like podcasts, livestreams, and newsletters. Product reviews on platforms like YouTube, social media platforms, or blogs. To the point above, once a story is published, the brand or company should share it on social media, tagging the outlet and journalists when possible. Unpaid search engine traffic.

Media 97

Media Nonprofit Pitching Analytics 97

Rock the Status Quo

FEBRUARY 17, 2016

Deceptive business practices REALLY p**s me off, so I’m not a happy camper today. I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. What do we expect?

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

Deceptive business practices REALLY p**s me off, so I’m not a happy camper today. I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. What do we expect?

Engineering 100

Engineering Newspapers Google Banking 100

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. The concept of CRM for PR isn’t new.

Technology 122

Technology Publicity Software Print 122

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. I love how, when you click on an image, it starts the slideshow right on your blog! Don’t forget I started out this post with my initial list of five ways for you to spice up your blogging.

Blogging 81

Blogging Facebook Twitter Measurement 81

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Landis PR

DECEMBER 20, 2021

So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Corporate blogs are the norm. By Robin Carr, LCI. Social media users passed the 3.5

Social Media 52

Social Media Brand Branding Customer Service 52

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Konnect Agency

JULY 13, 2022

Editors with blogs or work-related social accounts often share insight into the state of their inboxes — and it’s chaotic. Conversely, launching a new product and providing a small scale mailer (product dependent) to carefully selected partners can move the needle. Pool Your Pitches. Bolster with Brand Owned Giveaways.

Agency 52

Agency Retail Brand Branding 52

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. This created demand for better tools to reach the originators of these potential new sources of persuasion – and to track any coverage that might follow.

Media Relations 147

Media Relations Media Print Software 147

PR 20/20

JUNE 22, 2022

Teams can use HubSpot workflow templates to define their ideal customer profile, then use automation to tag any contacts or companies that meet that criteria. For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Photo credit: HubSpot. Learn from other Hubspotters and experts.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

PR 20/20

JANUARY 6, 2023

These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. According to HubSpot , 53% of customers will abandon an online purchase if they can't find a quick answer, and 57% won't recommend a business with a poor mobile experience.

Engineering 86

Engineering SEO How To Resources 86

Cision

MAY 12, 2017

Every time a new Penguin update releases, penalized websites which remove bad/unnatural links can regain their rankings and so can websites that remove unnecessary spam. Use them to spread positive news about your firm. This feature extended to each and every listing in its News pages and the massive search catalog.

Google 259

Google Digital PR Mobile SEO 259

5W PR

NOVEMBER 28, 2018

Running a business comes with a lot of uncertainty. While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Macro influencers can create a lot of exposure for businesses. However, you don’t need a Kardashian to get your product out there.

Marketing 68

Marketing Mobile Measurement YouTube 68

Sword and the Script

JUNE 4, 2022

My previous employer had sold a mid-sized PR firm, her husband had started this business, and recruited me to join. It wasn’t PR, but I like the work and I thought consulting might open up new opportunities. My boss, the business owner, ushered me into his office. Things seemed to be going well.

Survey 78

Survey Public Affairs Government Community 78

PR 20/20

DECEMBER 4, 2018

Every year we’re reminded that if we don’t start adopting these trends now, we’re going to fall behind in the new year. Personalizing stories with stickers, hashtags, location tags and more, gives followers a behind-the-scenes and exclusive look at brands. Inspiration : Rent the Runway. Inspiration: Away.

Social Media 66

Social Media Trends Pinterest Instagram 66

Mindful Marketing

SEPTEMBER 19, 2020

One business, however, has made it its mission to meet such needs in an unforeseen way. Jason, who wrote a guest blog for Mindful Marketing about a smart cane and who was my coauthor on a CommPRO article titled, “How Serving Blind Consumers Creates Competitive Advantage,” is completely blind. So should his employer.

Corporate 102

Corporate Consumer Employee Print 102

Shift Communications

SEPTEMBER 5, 2017

Companies which do not drive their businesses with data will find themselves at a significant, soon-to-be insurmountable disadvantage versus competitors who drive their businesses with data. Data is the new oil, but like oil, it has to be extracted and refined to be useful. Where Marketers and Communicators Should Be Going.

Analytics 143

Analytics Google Data Technology 143

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 71

Blogging Twitter Creativity Facebook 71