MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

FEBRUARY 22, 2017

Pro tip: Tag the media outlet or writer (or both!) Pro tip: If your placement is on a blog, you can kindly ask the writer to include a link back to your website or landing page of choice. Be sure to connect with them on Twitter and LinkedIn, and engage with them from time to time by interacting with their posts.

How To 245

How To Media Report Interviews 245

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? >>Related Read: How Can I Generate Blog and Email Subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Consider sharing your content on your personal LinkedIn page with a link back to the original post.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

The Proactive Report

OCTOBER 12, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. I think you should start with Medium and Linkedin.

SEO 100

SEO Google Pinterest LinkedIn 100

Communications Conversations

MARCH 4, 2020

LinkedIn: 24 hrs. Blog post: 2 yrs. — And, just over 50% of Fortune 500 companies do have a corporate blog , that number is far cry from the number of Fortune 500s that use Facebook, Insta and Twitter as social media tools (and, most likely, don’t update their blogs as much as those other channels, either).

Social Media 68

Social Media Pinterest Strategy Media 68

Prakkypedia

OCTOBER 4, 2016

Announce your speaking engagement on your social media channels: LinkedIn, Twitter, your blog and so on. Devise a hashtag for your presentation and ask your audience to share their thoughts using that tag. Add the presentation details as a permanent file/link/image on your LinkedIn profile page. During your presentation.

Publicity 99

Publicity Film LinkedIn Pitching 99

Contently - Strategy

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Brand 111

Brand Branding LinkedIn Instagram 111

Solo PR Pro

APRIL 6, 2021

Two “tools” I use constantly in these efforts are LinkedIn and various “as it happens” Google News Alerts. I use LinkedIn because I find that site to be a treasure trove of what’s being discussed and by whom. Leave your response in the comments section below or tag us on social media using #solopr. We want to hear from you!

Tools 89

Tools Google LinkedIn Leadership 89

Buzzstream

FEBRUARY 2, 2024

For example, I recently received an email from someone who made a clear connection in both the subject and first lines of the email, reminding me that I tagged them in a LinkedIn post. So, if somebody uses very bubbly language in their blog posts, lean into it. You’ve gone too far if it takes 2-3 lines to connect.

Pitching 62

Pitching Mobile Examples Study 62

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. You can tag them on social media or even better send them a private and personal message or email and let them know. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

JUNE 6, 2023

The article reports that “the layoffs caught the internet’s attention when former employee Chris Callahan took his frustrations to LinkedIn this week. Content picks Below are some blog posts and articles stemming from the PR tech vendor community that you might find interesting. PR tech mentions Media list building with AI.

Survey 144

Survey Software B2B Pitching 144

Contently - Strategy

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. Put a clear subscribe button on your blog homepage and article page. It’s more than worth the $39/month price tag. Your newsletter should fulfill three non-negotiable qualities: It covers a core topic that your audience cares about.

How To 142

How To Content Marketing Banking Advertising 142

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. Other CMS systems work similarly – some with the same complement of style tools, and some (such as Tumblr and LinkedIn ) with an abbreviated slate of tools that still allow you a lot of flexibility to add style.

How To 308

How To Tools SEO System 308

Shift Communications

MAY 10, 2022

In our new blog series, we talk what’s working (and not) across key social channels. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. Like SEO for web content, backlinks and “tags” from other creators/brands can boost ranking potential. TikTok marketing strategy.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Sword and the Script

JULY 7, 2020

Additional enhancements include color-coded tags for managing multiple media lists, search filtering and some improvements to the user experience (UX). Signal AI appointed Luca Grulla as CTO; according to Grulla’s LinkedIn profile he’s served as a fractional vice president of engineering at the company since 2016.

Technology 122

Technology Publicity Software Print 122

Rock the Status Quo

DECEMBER 16, 2015

When we share a post on social media–particularly Facebook and LinkedIn–a title and summary of content from that hyperlink are pulled in right along with the link. If you blog for your personal brand, employer or agency clients, you need to learn this. These meta tags tell the platform or search engine what to use.

Social Media 100

Social Media How To SEO Media 100

PR 20/20

DECEMBER 4, 2018

Hoping to get in on the action, LinkedIn just announced a stories feature unique to university students, as well. Personalizing stories with stickers, hashtags, location tags and more, gives followers a behind-the-scenes and exclusive look at brands. Stories give brands the opportunity to engage with users on a more personal level.

Social Media 66

Social Media Trends Pinterest Instagram 66

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

ISEBOX

NOVEMBER 18, 2016

So, feel free to share it on Facebook, Twitter, LinkedIn, Instagram and Pinterest with those amazing multimedia assets that go right along with it. On the two, it is generally acceptable to be a little cheekier than say a LinkedIn post. LinkedIn: The LI community is a little more straight-laced than Facebook and Twitter.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Cision

JANUARY 27, 2016

I had someone comment on my blog recently, asking “how do I find the journalists who cover my industry?” Then share the stories via social media, tagging the journalist with her social handle. You can also connect via LinkedIn. How do you build that trust? It starts long before the pitch. It’s simple, though not always easy.

Pitching 120

Pitching Writing Social Media Industry 120

Presspage

AUGUST 8, 2017

Google for example ranks sites like Facebook and LinkedIn quite high. If your blog post or press release is being shared widely on those platforms, it will impact your ranking which improves your SEO. This isn’t just for fun or to hoard followers – social sharing improves your ranking.

SEO 141

SEO Engineering Google Web 141

Konnect Agency

NOVEMBER 24, 2020

A few call-to-action examples include: Visit Company Website Subscribe (to a newsletter) Follow Social Media Channels (LinkedIn, Facebook, Instagram, YouTube) Use Exclusive Code for a Limited-Time Offer Leave a Review Read Blog Post to Learn More. Every Podcast Episode is Your Secret SEO Weapon.

SEO 52

SEO YouTube Instagram Reputation 52

Shift Communications

DECEMBER 17, 2014

We highlight our blog posts and also include some of the big media hits we secured for our clients. As usual, take the opportunity to cross-promote on appropriate channels like Twitter, Facebook, LinkedIn and others. In other words, any link that leads back to your website should be tagged with UTM parameters.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Solo PR Pro

OCTOBER 26, 2021

Once the user has narrowed down the list using a set of tags and filters, they can format and send pitches and track the conversation right on the platform. Yet even extensive online research rarely yields more than a handful of headlines, tweets and a LinkedIn summary.

Pitching 111

Pitching Twitter Tools Community 111

Sword and the Script

MARCH 30, 2021

This runs counter to current trends among the general public – but that’s a different blog post. 28% of reporters said they’d like to spend more time on LinkedIn. Curate content from reporters that cover your space and tag them , so they know it. click image for higher resolution). click image for higher resolution).

Social Media 108

Social Media Report Survey Media 108

Shift Communications

NOVEMBER 10, 2016

Ensure all assets for your owned properties – blog, website, app store copy/approval, Google Analytics and goals , etc. – Are all social channels – LinkedIn company pages and executive profiles, Twitter handles, etc. So where do you start? Balance Strong Foundations with Flexibility. Plan, plan, and plan some more but be nimble.

Healthcare 144

Healthcare How To Analytics Mobile 144

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. Putting content in quotation marks, mentioning the original author in the text, and tagging their account page is a great way to provide transparency and citations. It will also spare you from accusations of plagiarism.

Social Media 73

Social Media Ethics Trends Viral 73

The Awards Blog

SEPTEMBER 11, 2019

Tell your story about how you won the award and your experience applying in a carefully crafted and thorough blog post. Essentially, the blog post is the story behind the story. Once you publish your blog post, offer it to the award organizers. on this page. Incredible. in the post. Google Ads and PPC.

Google 59

Google Social Media Course Blogging 59

PRSay

MAY 3, 2016

Speaking of the iPhone, our old design hadn’t been altered since it was introduced in 2008; since then, the iPhone has seen ten iterations while our blog has largely stayed the same. You’ll notice that all content has been categorized and tagged in a more intuitive way. You’ll be able to better find the content you’re seeking.

Mobile 60

Mobile Technology Journalism Blogging 60

Cision

MARCH 30, 2015

For example a New York Times article will probably generate more interest than a blog post, all things being equal. This includes a handful of great blogs and newsletters, plus topical aggregation sites like Alltop.” I’ve done this quite a few times on my blog and most people are very open to it.

Google 120

Google Measurement Content Marketing Engineering 120

Communications Conversations

DECEMBER 5, 2019

These days, there are so many ways for a job seeker to research a company when they are considering jobs – LinkedIn and other social media sites, Glassdoor, Indeed, careers websites and more. Now that I spend a chunk of my time on LinkedIn as part of my job, it seems like I’m making up for it! Oh, wow – this is tough!

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Waxing UnLyrical

APRIL 9, 2013

Erin taught me about the “more” tag. Not because I couldn’t say more about Erin but because I just read one of her blog posts and need to go proofread my site for “could ofs” that should be “could haves.” Twitter Google+ LinkedIn Things I Learned From Erin Feldman.

Exercises 97

Exercises Twitter Writing LinkedIn 97

Sword and the Script

SEPTEMBER 19, 2017

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches. Online content is king (referring to a blog). The Stevens Firm Family Law Center in South Carolina has a nice blog.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

JANUARY 8, 2019

1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. The caveat is, you’ve got to have a blog with a history of content your customers won’t be embarrassed to be associated with. And then you can pop the questions about an interview for the company blog or report.

B2B 77

B2B Media eBook Interviews 77

Bad Pitch Blog

SEPTEMBER 15, 2007

Everyone wants to know the secret formula to pitching blogs. As blog-savvy firms forge ahead, here are six questions you should be able to answer in the affirmative before you start pitching a blog. Read more than the most recent post of the blog? Sent the blog author an email unrelated to your pitch? It’s skeevy.

Pitching 41

Pitching Blogging YouTube Media Relations 41

Presspage

JANUARY 17, 2018

” Use tags that enable voice searches. Thus, you need h1, h2 and meta title tags in place to draw search engines to your content. “Increasingly, using the right tags is going to be important as you want your content to be found as a result of voice search,” Holtz says. . Deploy social media.

SEO 60

SEO Engineering Mobile Pitching 60