Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. He joins from a B2B payments platform where he was the senior executive in charge of sales. >>> Looking for help with B2B marketing and PR? How is it being used?

Survey 144

Survey Software B2B Pitching 144

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. It could be all of these things at once – and that’s what has people talking.

Marketing 62

Marketing Film Creativity B2C 62

5W PR

MARCH 22, 2021

Marketers can learn about their age, location, language, spending patterns, spending power, their interests, pain points, the buying decisions, and for B2B businesses, the size of the target businesses. The post Defining a Target Audience appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Social Channels.

Analytics 88

Analytics Social Media Tools Data 88

PR 20/20

JANUARY 6, 2023

D id you know that 89% of B2B researchers use the internet during the B2B research process? These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. A few of these include: Our free Website Grader tool.

Engineering 86

Engineering SEO How To Resources 86

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. You can tag them on social media or even better send them a private and personal message or email and let them know. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Burrelles Fresh Ideas

MARCH 5, 2024

Product reviews on platforms like YouTube, social media platforms, or blogs. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. User-generated content/word-of-mouth recommendations. Product roundups by other content creators. Unpaid search engine traffic.

Media 97

Media Nonprofit Pitching Analytics 97

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? >>Related Read: How Can I Generate Blog and Email Subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Join us for a live webinar on November 16 at noon ET titled, " Hacking Inbound: 25+ Proven B2B Lead Generation."

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Contently - Strategy

FEBRUARY 9, 2021

But no one wants to sign up for a newsletter about huskies in the snow from a B2B technology company. Put a clear subscribe button on your blog homepage and article page. It’s more than worth the $39/month price tag. Your audience may really care about videos of huskies in the snow.

How To 142

How To Content Marketing Banking Advertising 142

Shift Communications

MAY 10, 2022

In our new blog series, we talk what’s working (and not) across key social channels. What to try: B2B companies also have a place here. Like SEO for web content, backlinks and “tags” from other creators/brands can boost ranking potential. They also need paid amplification. The days of “just organic” are over.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Sword and the Script

JULY 7, 2020

>>> Looking for a B2B tech PR with expertise and execution? Additional enhancements include color-coded tags for managing multiple media lists, search filtering and some improvements to the user experience (UX). That’s an undesirable description for a company charting a course a new category. Give our services a try.

Technology 122

Technology Publicity Software Print 122

Ishmael's Corner

JUNE 16, 2015

For example, we support the blog for a B2B company called Endicia (online shipping software). When it came time for the Endicia blog team to draft the annual shipping carriers’ rates comparison blog post, it was critical for this post to land high on the SERP (search engine results page).

SEO 60

SEO Tools Comparison Google 60

Sword and the Script

SEPTEMBER 9, 2014

That status update in turn appeared in the news stream of a friend , who then tagged me and two other people in the comments of the Facebook post. In responding to that Facebook tag, another notification of sorts lit up red – this one was in my head – and an epiphany of sorts.

Radio 111

Radio Social Media Facebook B2B 111

Prohibition

JULY 14, 2017

The medium in which we both push out and consume content has become ever more varied, and of course we can’t mention medium, without touching on platforms – think blogs, social media, vlogs, digital press… the list is endless. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . But are these stats meaningful for B2B campaigns? When to use Facebook for B2B marketing. It has a user base of 1.6

B2B 344

B2B Facebook LinkedIn Small Business 344

Contently - Strategy

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Even a B2B brand can address that desire by using phrases like “Remember when” or “Everyone knows the feeling.”

Brand 111

Brand Branding LinkedIn Instagram 111

ReimaginePR

JULY 25, 2018

B2B – Business to business. META Tags – These are statements that are found in the head section of any HTML site that share information about the page that you’re visiting. Analytics – Programs that gather data from your Website including usage and share insights to help you best market yourself. A great example is Google Analytics.

SEO 211

SEO Tools Engineering Google 211

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Leave your response in the comments section below or tag us on social media using #solopr.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

MAY 4, 2021

>>> Looking for a B2B tech PR with expertise and execution? The price tag was $17.8 This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post. Give our services a try. Meltwater acquires social media influencer platform.

Tools 99

Tools Survey Pitching Analytics 99

Prohibition

APRIL 2, 2017

While we do ‘the traditional stuff’ very well indeed,… Tags: pr, online, press, skills, clients, job Prohibition PR MD Writes Chapter for Best-selling Book! Based… Tags: pr, share, communications, effectively, best, online How to be legally compliant on social media 38 Yesterday morning.

Social Media 48

Social Media Agency Consumer Fashion 48

Prohibition

APRIL 29, 2017

You need to know your blogs and Foursquare from your Snapchat, and at least pretend to understand Google spiders. This exciting new role has been created due to our rapid growth and winning of new business, it includes several well known high street consumer brands as well as some interesting B2B clients.

Agency 54

Agency Creativity Hotels Social Media 54

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches. SEO is snake oil. But surprise!

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Shift Communications

JANUARY 5, 2016

After all, whether you’re a B2C or B2B company, growth is a pretty big part of staying alive. There are a number of ways we can put this into action, but for the sake of keeping this blog digestible in one sitting, here are two you can start with: Step up your email game. For a good primer on Tag Manager, check out Google’s course.).

Marketing 60

Marketing B2C Customer Service Facebook 60

Sword and the Script

APRIL 6, 2021

The price tag is roughly $59 million (USD) at today’s exchange rates “in a combination of cash, equity, and earn-out. Articles, blog posts and content picks. If you enjoyed this post, you might also like: 6 Actionable Ways B2B Marketers Can Improve Virtual Events. Meltwater acquires Linkfluence. Image credit: Unsplash.

Media 105

Media SEO Analytics Analysis 105

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. The press release service pays the media site every time they chose to include a press release – that’s part of what’s in the price tag when you buy a release. >>> Did you know? Check out our services. Press release pricing.

Financial 88

Financial Video Survey Google 88

Prohibition

MARCH 10, 2023

In this blog, we will explore the best tips and tricks for maximising the number of engagements your video will receive. For example, if you’re showcasing the charity of your business, perhaps a link to previous charitable campaigns, a blog post, your latest articles or a sign-up page for volunteering, is the best course of action.

Facebook 62

Facebook Video How To Mobile 62

Sword and the Script

APRIL 10, 2018

It’s been many years since John Chambers first announced Cisco’s quarterly earnings in a blog post. That’s a premium price tag in my book. If you enjoyed this post, you might also like: How to Generate Media Referenceable B2B Customers with a Blog. And that leads me back to the story that opened up this entry.

Engineering 71

Engineering Content Marketing Analysis B2B 71

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. This also happens in B2B tech marketing too, because marketing without the authority to execute is marketing without accountability.

Marketing 68

Marketing Ethics Interviews Meeting 68

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. When done strategically, your content could rank on Google easier with LinkedIn than your company blog.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Most of these ideas are good substance for blog posts and social media.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now.

Facebook 57

Facebook Measurement Twitter Social Media 57

Cision

NOVEMBER 7, 2017

Leveraging everything we know about how the paid media advertising world works, the dedicated team of engineers, developers, and product managers have developed proprietary tracking technology that tags earned media content. Demographics (B2C) and Firmographics (B2B). Conversion — Measure downstream activity and business impact.

Measurement 0

Measurement Media B2C B2B 0

Shift Communications

MAY 14, 2015

Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

B2B 60

B2B Marketing Construction Analytics 60

Communications Conversations

OCTOBER 18, 2016

So, I give you the first-ever Talking Points 39-between-35-and-49 (use hash tag #39between35and49! After seven years at Weber Shandwick, Stephanie has spent the last 10 working in the B2B world. She has the skill set and demeanor to excel in the B2B world. And, it’s time to give them a little spotlight.

Agency 60

Agency Groups Public Affairs B2B 60

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. I’ll hopefully be expounding on those in a future blog post.&# A Burke always, always keeps her promises! Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Sword and the Script

APRIL 2, 2019

But that’s a talent supply issue for a different blog post. For me, I only do B2B, primarily technology, and I look at marketing, particularly content marketing through PR lenses. Lawyers get tagged with a “laggard” label and plainly speaking, so too do PR pros. Big PR agencies do the same thing. Is it a deserving label?

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content.

B2B 60

B2B Infographics Interviews eBook 60