Cision

FEBRUARY 22, 2017

You want to reach new audiences through the publication, but be sure you don’t neglect your existing audiences in the process! Pro tip: Tag the media outlet or writer (or both!) By being featured in other reputable publications, it helps boost your audience’s trust in your thought leaders and company as a whole.

How To 245

How To Media Report Interviews 245

Onclusive

JANUARY 5, 2021

Only then can you promote the right media across social and other platforms in order to better reach your audience. You’ll have valuable insights about the scale, timing, and frequency of media outreach that is optimal for your audience. Then, you can further evaluate the true impact of these articles on reader engagement.

Real Estate 195

Real Estate Media Analytics Enterprise 195

5W PR

FEBRUARY 9, 2023

For example, in April the company expanded the product tagging option so it could be used by everyone, and then in May the company celebrated the anniversary of the new in-app shopping feature with a pop-up event. Instagram’s Changes Over the last year, Instagram has made several changes to its social commerce features.

Instagram 88

Instagram Facebook Consumer Company 88

PR for Anyone

MARCH 31, 2020

You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. Create pieces of content somewhere else, a video, a blog post, a piece of content, your Web site, then share it on Twitter but use the appropriate hashtags.

Real Estate 214

Real Estate Video Report Twitter 214

5W PR

JANUARY 11, 2021

Something that uses an “As seen on TV” tag, for example, conjures images of 90’s home shopping videos. Nothing will confuse an audience faster than having multiple taglines. But the main brand tag must be used consistently across the board. Something that doesn’t limit a brand to a specific era. Stay consistent.

Brand 88

Brand Branding How To Guidelines 88

5W PR

MARCH 22, 2021

One of the most important things that marketers can do is to develop a clear understanding of the company’s target audience because this information is what established all the other elements of a social media marketing strategy. Another way to learn more about the target audience, and to define it even further is through social listening.

Analytics 88

Analytics Social Media Tools Data 88

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 97

Media Nonprofit Pitching Analytics 97

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Let’s get started so you can get blogging. Select keywords for your blog post. But these are blogging SEO basics, so let’s get real. You still have to select the most effective keywords for your blog post.

SEO 40

SEO Blogging Web Writing 40

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Contently - Strategy

FEBRUARY 9, 2021

In truth, newsletters have always been a crucial audience building tool, ever since the Acta Diurna were sketched in stone in Ancient Rome in 131 BC. (H/t They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience.

How To 142

How To Content Marketing Banking Advertising 142

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? >>Related Read: How Can I Generate Blog and Email Subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. If you’re able to catch their attention, you can reach their audience. Of course you do. Pop in to say “hi.”.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Cision

APRIL 14, 2017

If the marketing professionals compiling these lists are not part of the brand’s target audience, these “targeted” lists may not be targeting the right influencers at all. A brand’s go-to list should consist of media and influencers that the target audience follows and engages with. A simple way to do this is via social media.

Media 231

Media Pitching Social Media Instagram 231

Sword and the Script

JUNE 15, 2021

The first step in communications is audience identification. Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and the language they use to express all of those things. less-than half (48%) participate in online communities with their audience.

Survey 116

Survey B2B Marketing Interviews 116

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. It could be all of these things at once – and that’s what has people talking. An effective campaign that makes sense for the brand and its messaging.

Marketing 62

Marketing Film Creativity B2C 62

Cision

FEBRUARY 4, 2016

To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), add tags to group similar content together (ex. Spokes are what get your content moving and in front of your various audiences. You can’t expect your audience to visit your hub if you don’t include any bait.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Cision

AUGUST 30, 2017

Let’s say you blog about cute handbags and you want to attract the attention of a celebrity known for her fashion sense. You could write a blog post about the top 10 best purses the celebrity has ever carried. Then, go ahead and tag the celebrity on social media. Does your blog have a decent following?

Strategy 243

Strategy Writing Social Media Guidelines 243

Shift Communications

MAY 10, 2022

In our new blog series, we talk what’s working (and not) across key social channels. It pays dividends to find quality content creators who have overlapping audiences and can naturally use your product or services in their videos. Match content with the keywords (and queries) you want to rank for and your audience is searching.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. You can tag them on social media or even better send them a private and personal message or email and let them know. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Prakkypedia

OCTOBER 4, 2016

Your audience may comprise 12 people. Announce your speaking engagement on your social media channels: LinkedIn, Twitter, your blog and so on. Ask if you can have a copy of the audience list for later use (their RSVP list). Devise a hashtag for your presentation and ask your audience to share their thoughts using that tag.

Publicity 99

Publicity Film LinkedIn Pitching 99

Presspage

MARCH 13, 2018

Instead, start by crafting content on your organization’s newsroom or blog, and then tailor content to fit multiple channels outside your owned venues. Brown says: If you don't yet have a blog, or if yours has been forgotten in your marketing strategy, get one going.

Facebook 113

Facebook Social Media Analytics Blogging 113

Shift Communications

NOVEMBER 29, 2022

Before committing to a macro-level partner (and price tag), test a strategic approach with ongoing nano and micro influencers, who are creating big ROI because they have sizable engagement rates and 1:1 trust with their audience. Invest in planning sprints and high-performance channels.

Consumer 78

Consumer Trends Marketing SMB 78

PR 20/20

MARCH 28, 2023

You may find yourself asking: Which content will resonate best with our audience? Analyzing this data can give you insight into what your audience is looking for and which content on your site speaks to that topic. Analyzing this data can help you identify which of your content topics are most popular with your audience.

Google 77

Google How To Mobile Data 77

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. Certainly, there’s an art and science to attracting and building an audience – but there’s also a lot of grit. 1) How long does it take to write a blog post? 2) How long should a blog post be?

Study 78

Study B2B Marketing Survey 78

Prohibition

FEBRUARY 15, 2017

I’m a very artistic person, so I really enjoy spending time being creative; this can involve anything from attending life drawing classes and doing up old piece of furniture, to jumping on my sewing machine or blogging. I guess my main hobby is blogging, but I also spend a lot of time with friends eating out and having a good time.

Hotels 86

Hotels Social Media Fashion Agency 86

Konnect Agency

JULY 13, 2022

Editors with blogs or work-related social accounts often share insight into the state of their inboxes — and it’s chaotic. Giveaways: When everything comes with a price tag, who doesn’t clamor for the occasional freebee? Brand owned giveaways reach a completely different audience — your loyal fans. Pool Your Pitches.

Agency 52

Agency Retail Brand Branding 52

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. Well, in short it’s entirely dependent on audience. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Buzzstream

FEBRUARY 2, 2024

This method uses five checks to ensure your email clicks with your target audience. For example, I recently received an email from someone who made a clear connection in both the subject and first lines of the email, reminding me that I tagged them in a LinkedIn post. So, I decided to develop a handy acronym for my methods.

Pitching 62

Pitching Mobile Examples Study 62

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

PR 20/20

APRIL 29, 2023

Entrances : If you’re publishing content in the form of blog posts, pillar pages, or resources, it’s important to understand how many visitors are entering your site through that content. This information can help you better understand your target audience and create content that resonates with them.

Tools 70

Tools Measurement Strategy Analytics 70

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. A terrific example of a brand with strong audience engagement is JetBlue Airways. Corporate blogs are the norm.

Social Media 52

Social Media Brand Branding Customer Service 52

PR 20/20

JANUARY 6, 2023

These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. We recommend incorporating keyword research into your content marketing plan to ensure everything on your website resonates with your audiences. Can you spot the chatbot? ?

Engineering 86

Engineering SEO How To Resources 86

Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. By now, you should know your audience and what their interests are. We highlight our blog posts and also include some of the big media hits we secured for our clients. Part Five: Measurement.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Solo PR Pro

JUNE 25, 2019

Starting a podcast can be an effective way to reach your target audience and demonstrate thought leadership. Podcasts open an entirely new marketing channel for you – a direct channel straight to your target audience. Podcasting is a way to reach potential clients that may not follow you on social or read your blogs.

Leadership 72

Leadership Tools Video Local 72

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. When you create great content for a targeted audience, you need to make sure that audience can find it.

SEO 75

SEO Engineering Blogging Content Marketing 75

Critical Mention

MARCH 27, 2019

Once they identify their market, organizations then face the challenge of pinpointing content that resonates with their audience. Businesses that appeal to wider audiences but also cater to specific niches need to learn how to use email effectively if they want to stay top of mind. Don’t skimp on this part of the process.

Strategy 61

Strategy Marketing SEO Social Media 61

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. The API conducted a project of content tagging by topic with 55 news publishers. Make sure it will resonate with your audience. Here are some of the key findings: Major Enterprise Stories.

Analytics 100

Analytics Digital PR Measurement Enterprise 100