The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. So when Gary discovered the research of Frederic Filloux, a journalist and an entrepreneur in editorial and business-side news, we were intrigued.

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Tools Publicity SEO Measurement 136

Prohibition

OCTOBER 13, 2023

Here’s some recent PR that has caught ours, and the UK media’s, attention… Shrek’s Swamp AirBnb in the Scottish Highlands WHAT ARE YOU DOING IN MY SWAMP? Apparently, press love this too as this campaign picked up some great national coverage. Started watching for Ryan Reynolds, stayed for the wholesome content.

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B2B B2C Instagram Construction 62

The Resolution Blog

MAY 18, 2018

Whether you have coverage coming out your ears?—?or or only have a few pieces per week, finding and tracking each piece of coverage is very important. How to choose a tool You don’t need to limit yourself to one tool?—?having having a few running at the same time, helps you make sure you are finding everything.

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How To Media Tools Web 120

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. However, what has really changed when it comes to building a relationship?

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Pitching Radio Newspapers Print 150

NewsWhip

DECEMBER 21, 2023

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. So, based on everything we’ve seen this year — and with a little help from NewsWhip Spike — here are our content team’s predictions for 2024.

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Trends Social Media Community Viral 78

Sword and the Script

DECEMBER 20, 2022

Be careful whose advice you buy, but be patient with those who supply it. There are so many thoughtful contributions – from people working on both the in-house and agency sides. There is no order of merit, these predictions are listed by the order in which they were received. Baz Luhrmann, The Sunscreen Song, 1998.

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Marketing Content Marketing Data Social Media 187

Prohibition

FEBRUARY 10, 2022

To celebrate National Apprenticeship Week, here’s insight from PPR Apprentice Tyler Smith about what a typical day doing an apprenticeship at a PR agency looks like. Tyler said: I started my apprenticeship just over a year ago now and let me tell you, what a year it has been. Here goes… 8 am. 12:30 pm.

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Course Social Media Agency Report 62

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

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How To Guidelines Content Marketing Video 177

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

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Digital PR Industry Strategy Film 170

Buzzstream

MAY 19, 2022

So, I decided to slash two-thirds of my original post and focus solely on ideation. With those two hurdles going against you, validating your idea before entering the survey campaign process becomes even more critical. Here are the lessons I learned and how you can use them to create a linkable survey campaign. Low competition.

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Survey How To Reddit Pitching 90

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. PR pros say so themselves!

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Media Relations Pitching Media Report 100

NewsWhip

OCTOBER 20, 2021

Last month we watched as Netflix’s Squid Game, a show that did not receive much attention leading up to its premiere, gained over 1 million engagements from the articles written about it during its first week on air. The show is now Netflix’s number one debut hit. There are, of course, times when engagement isn’t as important a metric.

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Measurement Media Crisis Crisis Management 78

Prohibition

JULY 21, 2023

Here, we take a look at some of our, and the UK’s media, favourites. This was a brilliant way for AirBnb to tap into the film’s hype, giving guests the chance to live their own Barbie best lives, and it received some fantastic press coverage. We love the collection – and we’re off to put in an order right now.

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Wireless Retail B2C Instagram 62

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. There is no order of merit to the predictions below, I’ve merely listed them in the order in which they were received. Brad Marley , Chief Storyteller, Yelram Media . Video gets even bigger.

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Marketing Content Marketing Social Media Employee 214

Sword and the Script

APRIL 18, 2020

There are several strategies for this including: You can help people – content has utility value. You can captivate people – content has entertainment value. You can answer questions – content has knowledge value The more people hang around your website, the more they get to know, like and trust you.

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Trade Shows Content Marketing Conference Marketing 119

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. Tell us a bit about your day-to-day and what it’s like being the Senior Director of Public Relations at JSA+Partners. What makes a good subject line? . Thanks for the time!

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Strategy Real Estate Media Pitching 52

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Chances are you’ve got a lot on your plate. 74% of PR pros report an increase in work quality when using AI.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

MAY 25, 2021

Specifically, we asked: “When it comes to the execution of your idea, which of the following do you find to be the most effective in generating links?”. This is important because the way in which you execute an idea should be led by the idea, not the format. You can also update this content as your outreach progresses to adapt it.

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Infographics Data Blogging Mobile 160

Buzzstream

DECEMBER 1, 2023

Building links has benefits outside of just helping you rank for keywords. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy. What is Link Building For SaaS? links are spammy, so it’s important to check!)

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Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Building links has benefits outside of just helping you rank for keywords. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy. What is Link Building For SaaS? links are spammy, so it’s important to check!)

Examples 62

Examples Software Pitching Tools 62

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. Yet, we still receive feedback from clients that, although our media coverage secured looks great, it doesn’t appear to have a tangible impact on the bottom line .

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Measurement Comparison Analytics Nonprofit 120

OnePitch

MAY 12, 2022

He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. How did your time as an on-air reporter at CNBC prepare you for the role you have now?

Strategy 52

Strategy Interviews Pitching Energy 52

Flack's Revenge

DECEMBER 5, 2017

I found it to be a great read, with helpful insights about where the field is now, where it is going, and a wealth of actionable tips for maximizing results. I asked Lin if she’d answer a few questions, and she agreed; read on for the Q and A: Journalists have called PR the Dark Side, now quite a few wear both hats.

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Pitching Journalism Video Advertising 174

Journalistics

JANUARY 3, 2016

While I’m tempted to convince you the past four years were simply a sabbatical (why should professors have all the fun?), As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. Why I Was NOT Blogging.

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Blogging Analytics Google Writing 64

ReimaginePR

MAY 30, 2015

I get to sit on both sides of the media kit divide. And I receive them from organizations hoping for coverage in our blog. When we take a company on, we assess what materials they have. They’re often not what they need to be. Media Kit vs. Press Kit: In this day and age, they mean the same thing.

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Media Television Video Print 120

PR Fuel

SEPTEMBER 18, 2018

Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover! Inject any reporter with truth serum, and they’ll tell you that 99% of press releases they receive don’t matter and get deleted. What a concept! Why Most Press Releases Don’t Matter.

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Writing Newspapers Report Data 118

MaccaPR

AUGUST 18, 2020

Here are the six biggest takeaways from Maccabee’s Sharper Angle panel event, “Broadcast Media in the Wake of COVID-19: The Do’s and the Don’ts.” But now we’ve been able to add Skype into our control room as, essentially, a live shot.”. Providing us with B-roll video, even if you’ve shot it on your cell phone, is great.

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Interviews Skype Radio Pitching 71

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. While mentions and engagement do not directly impact SEO, what’s within the content can. . Optimize Your Social Media Pages. Craft Creative Social Posts.

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SEO Social Media Strategy Media 80

Sword and the Script

JULY 17, 2018

So much has changed in PR, I wanted to understand how it has impacted communications in government. So, with the help of a retired, if not grumpy, master chief petty officer , I invited her to a Q&A interview and she obliged. What are the biggest challenges such agencies face in strategic communications? .

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Government Publicity Public Affairs Agency 89

PR Fuel

APRIL 9, 2021

We’re going to go over some of the best tactics for grabbing their attention and selling them on your story in this blog post. The first thing you want to do is get their attention. You want to ensure the reporter likes what he hears from the start, otherwise good luck with getting him on board later down line.

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Pitching Strategy Examples Report 60

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. How can you become an asset to your next company or position? In this interview, Erik discusses moving from one media world to the next. You recently transitioned from your role in television news to PR. What has been most helpful?

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Television Pitching Journalism Interviews 120

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. As a magazine journalist, I received up to 300 emails per day. Pitches can make or break a PR campaign. It’s as simple as that.

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Pitching Writing Digital PR How To 164

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. Additionally, I still write, and will take on event coverage or feature assignments. I believe it is critical to keep a pulse of what’s going on in the industry, and nothing beats getting out in the field and having those conversations.

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Groups Meeting Transportation Media 55

NewsWhip

JUNE 10, 2021

What you may not have known is that Chris’s initiation into the field of reputation and risk management curiously began about 17 years ago, as a technical writer. And how does what you’ve done in the past and your past roles, how does that feed into what you’re doing now? Ben: Great.

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Reputation Crisis Management Crisis Enterprise 78

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? Why don’t you tell us more about yourself and your career? I’ve been practicing public relations for 34 years now, both the agency and in-house side. It was not received well. The death of truth and the need for regulation. That situation arose.

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Ethics Agency Journalism Corporate 71

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

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Meeting Automotive Media Transportation 81

Barokas

JULY 10, 2017

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly ( social media monitoring ) and Marney ( 5 common social media mistakes ). Now I’ll share my two-cents on how to further develop your social media savviness. Steps to Mastering Social Media. PRSA Webinars.

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Social Media How To Media Resources 60