Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. Here’s a countdown of the five Crenshaw blog posts that have attracted the most attention throughout 2023. They’re based on the experience and direct observation from people at all staff levels.

Construction 182

Construction Storytelling Tools B2B 182

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics.

Strategy 397

Strategy Measurement Data Analysis 397

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. About Muck Rack’s State of AI in PR January 2024 Report Muck Rack’s latest State of AI in PR report was released earlier this month. I’m not convinced.

Report 182

Report Policies Survey Ethics 182

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. Analysis: .

Blogging 104

Blogging Survey B2B Analysis 104

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Those engaged in B2B tech public relations have to be able to strategize and deliver at lightning speed. Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Crunchbase.

Blogging 136

Blogging B2B Technology Pitching 136

Sword and the Script

APRIL 4, 2023

Fusion PR President Bob Gellar recently organized a podcast panel to break down the impact of artificial intelligence (AI) in public relations (PR). You can find the podcast on the Fusion PR blog , Spotify and also on YouTube. How has PR Changed? Challenges Will AI take your job away? Where are we going with AI in PR?

Publicity 197

Publicity Software Fashion YouTube 197

Deirdre Breakenridge

APRIL 29, 2019

Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Some of the written responses are what you might expect – comments like these: “There are fewer reporters and getting their attention is harder.” Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. How ESG reporting results in quantifiable impact ESG reporting has more benefits than just ticking compliance checkboxes.

Report 109

Report Government Financial Trends 109

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. And now on with the top posts….

Blogging 80

Blogging Publicity Marketing Survey 80

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. This makes reaching the right reporter with the right story more difficult than ever.

Report 101

Report Automotive Media Local 101

PRSay

NOVEMBER 20, 2023

PRSA has released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

Ethics 136

Ethics Communications Tools Analysis 136

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution? . email campaign X generated 500 click-throughs and 30 leads, resulting in $1.5

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. It’s interesting and noteworthy to see how it applies in different countries with different laws, codes, and regulations.

Ethics 110

Ethics Industry Publicity Analysis 110

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work. I’ve run into many of the same limitations I found with that experimental blog post with that kind of content.

Tools 353

Tools Trends Creativity B2B 353

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! How will we do it? The “why” must demonstrate how your proposal aligns with your company’s current business objectives and priorities. Senior Director of Global Public Relations, Sophos. What are the benefits?

How To 396

How To Measurement Data Writing 396

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. Jokes, aside, earned media has and will always have a place in public relations.

SEO 227

SEO Agency Reputation Policies 227

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating your or a report’s job description. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stern + Associates

JANUARY 29, 2024

But what does all this mean for the media relations component of public relations strategy? And this also means that industry or practice area trade publications are more crucial for public relations strategy, since it’s less about volume these days than it is about hitting the right audience.

Strategy 95

Strategy Publicity Media Video 95

Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. So we’ve done the research for you and listed our top six blogs that will keep you in the know!

Blogging 61

Blogging Resources Internal International 61

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . In my experience, the best way to newsjack is to offer a select number of reporters a quote relevant to a breaking story through email, shortly after the news hits. Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

Onclusive

JUNE 28, 2022

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers. They want to see how efforts across paid, earned, shared, and owned media are impacting the bottom line and driving business results.

Measurement 195

Measurement Data Social Media Analysis 195

Bianchi Biz Blog

DECEMBER 7, 2023

It’s been seven years since we launched the Meet the Media blog series, and in that time, we have featured more than 160 journalists who cover the automotive, mobility, technology, Detroit and Silicon Valley business beats for national, Detroit, automotive, commercial vehicle, tech and business media outlets.

Meeting 89

Meeting Automotive Transportation Mobile 89

Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. Reporting on results and securing budget for future activity.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Flack's Revenge

DECEMBER 12, 2022

It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world. How do you promote something so intangible, so nascent, and avoid getting burnt by backlash? How Soon is Now? Cision Report. A post on McKinsey & Co.’s

Real Estate 156

Real Estate Case Study Technology Education 156

Landis PR

APRIL 8, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. Furthermore, all companies that take part in the award receive an evaluation of the quality of their reporting. No jury here! 11 and 12 in Germany.

Company 59

Company Report Government Local 59

Sword and the Script

MAY 2, 2023

That response rate is consistent with the company’s previous reports. The report also found: “Pitches mentioning AI had a 91% open rate but a 1.96% response rate. This suggests that while AI-related pitches are being opened, reporters are specifically looking for scoops related to generative AI.”

Pitching 122

Pitching Study Technology Report 122

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. Director, Global Corporate Communications, Mimecast. What’s the secret to success? What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Barokas

FEBRUARY 6, 2018

In justifying their rule change, Delta reported that it flew 250,000 “support” animals last year, up 150 percent from 2015, while reports of biting or defecating nearly doubled since 2016. The post My Emotional Support Blog appeared first on Barokas Public Relations. – Jason.

Blogging 74

Blogging Airlines System Report 74

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. For more fundamentals on how to pitch the media , see this earlier post.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. 2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , news search.

Technology 92

Technology Software Resources Pitching 92

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution? email campaign X generated 500 click-throughs and 30 leads, resulting in $1.5

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195