Onclusive

FEBRUARY 22, 2018

Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. A new approach. Traditional models of PR measurement no longer work (i.e. How does MMM work?

Media 221

Media Analysis Measurement Advertising 221

Remote PR Jobs

JANUARY 30, 2024

Well-written press releases, social media posts, and blog articles help PR practitioners capture attention, build credibility, and influence public perception. Interpersonal skills– building relationships, networking, and collaborating effectively– are a necessary element to cracking it in the PR industry.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Bianchi Biz Blog

APRIL 15, 2024

What elements or characteristics do you look for in a story, and why? Prior to that I was in broadcast TV journalism for a decade, 7 years of it spent meeting deadlines as a news producer (Despite my scripts going on air for 7 years, it was being a “published writer” that my mom latched onto, but news made sure I never failed to pay rent.

Meeting 102

Meeting Media Journalism Interviews 102

Bianchi Biz Blog

JANUARY 8, 2024

What elements or characteristics do you look for in a story, and why? This is actually pretty hard for me, since I tend to want to write a story on almost every interesting piece of news I see. This is actually pretty hard for me, since I tend to want to write a story on almost every interesting piece of news I see.

Meeting 97

Meeting Energy Local Media 97

5W PR

MARCH 26, 2024

The media scene It’s not a one-size-fits-all game anymore when it comes to financial news. Thought leadership content Delve into the pulse of the industry by penning articles, blog posts, and insightful white papers. Honing in on the audience Front and center of a winning PR strategy is recognizing the unique audience.

Strategy 78

Strategy Privacy Financial Guidelines 78

Cision

APRIL 26, 2017

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. Journalists value news releases and want brands to provide high quality content. The top three elements include photos, social media posts and videos.

Infographics 266

Infographics Brand Branding Video 266

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. If news items aren’t planned carefully, the company’s announcements may not get the attention they deserve.

How To 259

How To Social Media Product Launch Construction 259

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Video Content Is On The Rise While news websites are now mostly subscription-based, the big media outlets do have a presence on the place where a third of U.S.

Strategy 95

Strategy Publicity Media Video 95

Beyond PR

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

Burrelles Fresh Ideas

APRIL 16, 2024

However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. Influencers play a crucial role in this dynamic by bringing a human element into their interactions and authentically sharing their experiences with your products or services.

B2B 93

B2B Marketing Measurement Social Media 93

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

NewsWhip

APRIL 19, 2022

In the first blog of our series that uses Home Depot as a guide for how brands can utilize NewsWhip Spike, we demonstrated how to monitor earned media about your brand in real time. In the dashboard we made for Home Depot, the prediction element can be accessed for web articles as well as Facebook posts.

Analysis 148

Analysis Viral Employee Crisis 148

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Connect it to current issues or events, such as recent news, new statistics, or a new element to a story that the journalist has recently covered. Provide an introduction that compels them to read more.

Pitching 195

Pitching Data Technology Storytelling 195

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are one of very few agencies to offer this service.

Marketing 106

Marketing Newspapers Print Local 106

Bianchi Biz Blog

MAY 11, 2023

While there are no silver bullets in winning a prestigious Automotive News Pace Award from among hundreds of entries from around the world, we have gleaned a few best practices from those suppliers that have won multiple PACE awards. So, when you’re working to tell your innovation’s story, don’t forget the visual elements.

Automotive 83

Automotive Mobile Engineering YouTube 83

Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. The first-ever press release, from the Pennsylvania Railroad Company in 1906, was 300 words of plain text and it was published verbatim by The New York Times.

Infographics 283

Infographics Consumer Video Examples 283

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Integrate multimedia elements like images and videos to enrich the content.

Engineering 99

Engineering Writing Mobile SEO 99

Doctor Spin

DECEMBER 21, 2023

But what exactly is a media kit, and why is it a foundational element in your communication arsenal? This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52

Onclusive

FEBRUARY 7, 2023

SUCCESS PART ONE: Know your stakeholder groups   The good news is that there’s growing acknowledgement that embedding a robust environmental sustainability strategy doesn’t happen overnight. Get into the details to ensure that no element of greenwashing (intentional or not) is taking place before pressing ‘send’ on the press release.

Reputation 195

Reputation Brand Branding How To 195

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms.

Video 118

Video Social Media Media YouTube 118

PR News

MAY 17, 2019

And while those elements are minor parts of a volunteer activist’s… Continued. The post Empowering Activists to Carry Your Message appeared first on PR News Blog. At the start, I figured it’d be the usual rabble-rousing stuff: showing up to protests, tweeting photos while holding up signs, et al.

Transportation 107

Transportation Blogging Publicity Nonprofit 107

Onclusive

APRIL 29, 2021

The last element in the PR crisis data cycle is “analyze”, and rightly so. The last element in the PR crisis data cycle is “analyze”, and rightly so. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DON’T avoid a crisis. Phew, you’ve handled the crisis.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

PR Conversations

APRIL 27, 2017

It has taken rather a while to unpack all the boxes, redecorate and invite you round for a house blog-warming party chez PR Conversations*. We trust that our return to posting is good news as we’re ready to converse again with our usual sassy attitude. We aren’t about click-bait, sucking up or jumping on band-wagons.

Blogging 58

Blogging Writing Pitching Storytelling 58

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. So, straight from journalists’ mouths, here are five elements of an engaging story: The Human Touch. Consider this response from Kalea Hall of The Detroit News: “I see the auto industry through the people. Non-promotional Insight with a Reader Takeaway.

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

APRIL 3, 2023

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. Some examples: Elements of Electrification , which looked at battery development in the EV era and the sourcing and availability of raw materials. EV1: A Legacy in a New Light. General Motors’ mayfly mayhem.

Automotive 77

Automotive Meeting Report Insurance 77

The Proactive Report

DECEMBER 2, 2022

None of the above is breaking news, but trends within the visual medium come and go, and with 2023 around the corner, here are some potentially popular things to look out for and implement into your campaigns. Every couple of years we see new design trends pop up and gain traction. Original Imagery. Design trends.

Trends 147

Trends Instagram Creativity Small Business 147

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Maybe they found your recent news announcement fascinating. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Sword and the Script

DECEMBER 19, 2023

Sometimes I write a complete blog post on a report – and other times it’s just a blub. For example, on the first Tuesday of every month, I write a summary of all the news from the last 30 days coming out of the PR software vendors ( aka PR tech sum ). I also link to the underlying source.

B2B 105

B2B Survey Pitching Software 105

ImPRessions - Crenshaw Communications

APRIL 23, 2019

In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. Yet new funding rounds are a dime a dozen. To maximize the news value and cut through the noise, you need the right funding announcement strategy. Be clear-eyed about your numbers. In funding PR, size matters.

How To 149

How To B2B Pitching Storytelling 149

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. See Chris Harihar’s post for advice on how to determine if a news release is needed.

Infographics 149

Infographics Retail Resources Employee 149

Bianchi Biz Blog

APRIL 13, 2023

Four top reasons include: 1. The PACE Award offers two programs for nominations, offering opportunities for innovations in various stages of production; 2. It has a long history as a credible and respected recognition; 3. It attracts leading global suppliers; and 4. It’s not a simple or quick process, but it’s well worth your time and effort.

Automotive 80

Automotive Mobile Technology Social Media 80

Cision

DECEMBER 20, 2017

Add a Human Element. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. The human element in content doesn’t even have to come from a real person, necessarily. For ideas, consider the following tips. Provide Useful Information.

Industry 222

Industry How To Insurance Insurance 222

5W PR

JULY 15, 2023

Brand message Crafting a compelling brand message and telling a cohesive brand story are fundamental elements of effective corporate communications in the beauty and wellness industry. Share valuable insights, trends, and expert advice through blog posts, articles, and social media content.

Corporate 78

Corporate Industry Communications Ethics 78

Bianchi Biz Blog

MAY 22, 2023

I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. It’s a new ground for me. So far, it’s mostly been an enterprise-driven beat but I handle breaking news and spot news as well. Out of journalism school, I worked at the Galveston County Daily News , near Houston.

Automotive 75

Automotive Meeting Report Real Estate 75

Presspage

OCTOBER 24, 2023

With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. By weaving these elements into the narrative, a brand can influence public perception, build trust, and foster customer loyalty. Maintaining control of your narrative is not always easy.

Analytics 78

Analytics Digital PR Storytelling Local 78