Engage PR

SEPTEMBER 13, 2021

So what are the basic principles behind the development and presentation of engaging material? Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more. By Kate Cruickshank, communications advisor. At Engage PR, creating content is a key part of what we do.

Infographics 60

Infographics Education Social Media Content Marketing 60

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Cision

OCTOBER 28, 2015

The answer might surprise you, as there’s proof that humans are hardwired to interact when presented with imagery. In communications, concepts are more accessible to our brains when presented visually. Visuals are vital for all types of communication, whether they’re still shots, videos, infographics or slides.

Communications 120

Communications Telecommunications Infographics Video 120

5W PR

OCTOBER 9, 2017

In fact, it is often better to consolidate and set yourself up for success on fewer social channels rather than spread yourself too thin by trying to be present on them all. 5 – Get Creative. Getting (and staying) creative can be difficult. Her creativity has allowed her page to quickly amass over 35,000 engaged followers.

Social Media 112

Social Media Media Mobile Pinterest 112

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. The same applies to your blog post or product announcement. Her team leads social media, PR, creative and blogging for the brand.

Video 40

Video eBook Viral Infographics 40

The Hoyt Organization

NOVEMBER 16, 2023

When new followers come across a testimonial from a thrilled client praising your creative genius, this positive feedback could encourage them to contact you for their needs. Old content presents a golden opportunity to capitalize on past successes. For instance, convert a blog post into an infographic or a video.

Social Media 52

Social Media Media Instagram Infographics 52

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. Those who work to generate high-impact coverage get to know contacts personally and use creative follow-up to gain a reporter’s interest.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

JANUARY 6, 2016

Move on from the staid old blog posts and white papers to more interactive content. How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence. Are you ready for it?

Social Media 120

Social Media Media Airlines Video 120

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. Iris PR Software presents a solution to this challenge. Canva does an incredible job empowering everyone to be creative. social shares, blog sign ups, whitepaper downloads, demo requests). Iris PR Software. Setting up specific Goals in GA can do this. Leta holds a B.A.

Tools 125

Tools Analytics Software B2C 125

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. And the way you can build those connections and backlinks are with infographics. Don’t miss these related posts: 10 Timeless Creative PR Ideas.

Pitching 60

Pitching Infographics SEO Creativity 60

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

MARCH 13, 2024

Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Tip: Brands get creative and overlap hero content types.

Digital PR 71

Digital PR Construction Case Study SEO 71

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content.

B2B 60

B2B Infographics Interviews eBook 60

Ishmael's Corner

MAY 10, 2015

BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords. . - MailChimp : Online email marketing solution to manage contacts, send emails and track results.

Tools 60

Tools B2B Software Storytelling 60

Buzzstream

MAY 19, 2022

They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. The most successful brands will find creative ways to insert their own survey data to make a post linkable. . Enter Reddit.

Survey 90

Survey How To Reddit Pitching 90

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. Social media, email blasts, blogs, traditional media (duh, obviously). When we see it, we know it’s great, but for some of us (myself included), creativity doesn’t always come easily. The Rise of Videos, Images and Content in Media Relations. Would you want read it?

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” For instance, when someone engages with a blog post, they do so by scrolling down the page as they read the content. Speaking of pop-ups, you’ll notice a few pop-ups on this blog. results are presented to desktop users, on average, and 8.5

Web 60

Web Google Mobile B2B 60

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 If you enjoyed this blog post you may like to receive future posts as they are published, via email.

Communications 115

Communications Publicity Survey Newspapers 115

Critical Mention

NOVEMBER 6, 2018

With an engaging and captivating brand story–one that describes the corporation ’s past, present and future, customers can create an emotional, human connection with a business that enables them to relate to the organization. Alternatively, you can create an infographic displaying the same information. Involve your customers.

Social Media 65

Social Media Media Writing Infographics 65

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications.

Media Relations 97

Media Relations Media Social Media Internal 97

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

DECEMBER 10, 2015

This way, you don’t have to go to design school to make a simple blog image or email newsletter header. If you have no images at all, get creative. Quote graphics like this one are great for blog posts – call out an impactful line from the post using an image. Use their headshot from their company bio.

Infographics 60

Infographics Tools Guidelines Writing 60

Cision

AUGUST 26, 2015

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically. Co-Founder of Status Creative, a leader in social media engagement. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. David Armano – @armano.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas.

Resources 40

Resources Marketing Pinterest eBook 40

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. You can also track past and present search rankings to see your progression or regression on Google over a period of time. Unsure how? Source: Canva.

Google 90

Google SEO Trends Content Marketing 90

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Create a list of outlets or blogs that your target buyer is probably reading (if you don’t already have one).

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. AI however can analyze a lot of data and present recommendations on how to humanize client engagement based on the personality of your buyer. Indeed, my own predictions are at the very bottom.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Beyond PR

MAY 3, 2016

Beyond the title, you can pull a slide from deeper in a presentation or webinar to show the depth of information being covered. Tease out an embedded infographic by cropping it down to a single visualized statistic. CNW used an action image of speaker David Meerman Scott to promote their blog interview via Twitter.

How To 40

How To Infographics Video Instagram 40

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Piktochart : PIktochart is an online infographics tool. With the Hubspot Blog Topic Generator. Image: Kevin Bhagat via Unsplash, Creative Commons CC0.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. The social organism evolves through memes and grows when you allow users to be creative with your content. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

The Hoffman Agency

DECEMBER 7, 2017

or Hong Kong, you need to conduct research, create a relevant story for the press and present the idea concisely. Leveraging the company’s culture of knowledge sharing, I hosted a casual presentation, “East Meets West: PR Scene in China and Hong Kong,” covering some of the common practices and tips for doing PR in these markets.

Pitching 28

Pitching Analysis Local Case Study 28

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Here’s how you can conduct your company’s PR campaign for free or nearly free on the web and in the streets: 1.) Establish Your Expertise in Unexpected Places – Sign up for free accounts on social media, create an account at niche discussion forms, or post a blog. You can blog about it, too.

Web 40

Web Pitching Local Report 40

Beyond PR

AUGUST 4, 2016

Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. Pin a blog post with a quote graphic. At PR Newswire (and especially for our senior creative manager Jamie Heckler!), BONUS CHANNEL! Be strategic.

Social Media 40

Social Media Pinterest Media Marketing 40

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. For example, you might put up a recipe for “Town’s Best Barbecue Sauce” on your blog. The title of your blog post isn’t objective proof that your barbecue is the best. It’s excellent engagement and mostly free. What is Haro?

Publicity 63

Publicity Small Business Advertising Advertising 63

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog. You might not have bagfuls of millions to give away, but good, creative content will always attract an audience.

Financial 52

Financial Content Marketing Examples Banking 52