Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Engage with your fans and focus on customer service to generate positive reviews. Twitter is an excellent resource to identify your audience’s pain points and its open structure promotes feedback.

Social Media 52

Social Media Consumer Brand Branding 52

Communications Conversations

MAY 1, 2015

About a year ago, I talked about 14 things your CEO should talk about on Twitter. You see, it’s actually pretty tough to find Fortune 500 CEOs who are active on Twitter these days (I know, surprise surprise, right?). In my opinion, he is one of the more open, authentic and genuinely engaging CEOs using Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Think ebooks, white papers and even blog posts. Don’t create custom hashtags. Image: Twenty20 via Pexels, Creative Commons CC0. So, talk to your clients!

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

JANUARY 3, 2023

Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

Interviews 106

Interviews Publicity Technology Social Media 106

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. They listened to people complaining about this and created a new customer service program and awesome content about it.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Do your customers see you as the company or person you think you are? Why customer experience is more important than customer services. How blogging fits into a content marketing strategy. CLASS PREREQUISITES.

Training 45

Training LinkedIn Marketing Pinterest 45

The Resolution Blog

MAY 7, 2019

This whole concept of manpower vs trying to introduce technology to reduce manpower which can then be used on creative or better analysis seemed brand new back in the day. You probably know all of the top companies and blogs in that sector, so you can then see who’s talking about it and see which companies resonates most with you.

Technology 120

Technology Analysis Data Tools 120

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises. Simply put, she’s a hustler.

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis. What if someone made an offensive statement on Facebook, Twitter or Instagram?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. I appreciate your comments by email, Facebook and Twitter. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. She always improves my work. That’s thanks to you. Happy New Year.

Government 103

Government Education Print Ethics 103

Norton's Notes

OCTOBER 13, 2014

Work is becoming more project-focused, with demands for creative content creation and campaign-led activity starting to become more common than the traditional PR retainer. For me, it’s a chance for PR to show what it’s really made of in terms of expert knowledge, creativity and proving ROI. Service Offerings. Get over it.

Digital PR 45

Digital PR Trends Training Media Training 45

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! What advice do you have for companies wishing to attract more Twitter followers (you have 164,000+)? A speed round of PR creativity!

Interviews 54

Interviews Financial Social Media Crisis 54

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. … Our Twitter responses during a crisis are not as timely due to the dual responsibilities of our social media representative, Andre Francis.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Burke suggests that our measurement blind spots are a product of undefined organizational roles and objectives and lack of creativity to measure what we want to measure.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. I’ve been including it in my e-signature for a while now, and have incorporated it into my website as well as this blog (you’ve probably noticed the Tungle widget on this blog, even if you haven’t used it). Image: rubyblossom. But I’ll go with the flow. I don’t.

Tools 100

Tools Google Twitter Facebook 100

Sword and the Script

DECEMBER 20, 2022

Relentless focus on the customer . While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels.

Marketing 198

Marketing Content Marketing Data Social Media 198

Beyond PR

AUGUST 31, 2016

How to Use Customer Service and Community to Create Killer Content. Marketers are in the business of creating content that converts customers. However, if you don’t speak with said customers, you’ll never know what sort of content to create. Connect with her on LinkedIn and follow her on Twitter @ADHicken.

Content Marketing 52

Content Marketing Conference Video Analytics 52

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Chris: We have to be aware of everything, quite frankly. It comes down to product launches. Is it isolated in one community or one space or one network?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

The Resolution Blog

APRIL 26, 2019

You’ve gone from a creative role to starting an agency from scratch and hiring people. What I didn’t want to do was go from being a global creative director to all of a sudden feeling like I was doing every single role in a business. I basically think that Twitter is either a comedy platform or a customer service platform.

Agency 120

Agency Pitching Energy Creativity 120

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

Training 40

Training Employee Customer Service Crisis 40

Waxing UnLyrical

SEPTEMBER 6, 2012

Before Twitter there really was no way to know where someone was serving from in real time. Twitter changed all that. Trying to build a Twitter following is a big part of social media strategy for food trucks and it affects the overall customer experience. The social media outlet people use varies (Facebook, Twitter, etc.)

Twitter 73

Twitter Social Media Interviews eBook 73

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A Follow him on Twitter @cglynch. Next Steps For AI And The PR Sector.

Publicity 85

Publicity Training Technology Data 85

Rock the Status Quo

JANUARY 13, 2015

Two years ago, LinkedIn hit their tenth anniversary, last year marked Facebook’s tenth and next year will be time for Twitter to celebrate the same thing. Think of it as a customer service platform first, and a marketing platform last. TEN YEARS of social media growth, experimentation and learning. Wow , right?

Social Media 100

Social Media Media Facebook B2B 100

PR Fuel

OCTOBER 30, 2018

It is true that other modes of communication, like texting, instant messaging, Twitter, etc., But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers. Join us on Twitter at @SoandsoTwitterAccount.”.

Communications 40

Communications Pitching Writing Social Media 40

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

MaccaPR

NOVEMBER 1, 2016

based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. But I was transformed from happy customer to brand advocate after being on the receiving end of the company's “surprise and delight” campaign. Chewy.com , a Dania Beach, Fla.-based The Bottom Line.

Strategy 48

Strategy Brand Branding Retail 48

Journalistics

MARCH 24, 2015

Thiscan be as simple as listening to what they have to say on social media and in the comments section of your blog, and responding to their questions and comments with a genuine response. Here are a couple of goals to consider: Why do you want to communicate with customers? What’s a digital content strategy? Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72

Beyond PR

JULY 21, 2016

It’s no longer about a single campaign, blog post, press release, or advertisement. Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0

Brand 40

Brand Branding How To Employee 40

Cision

APRIL 18, 2016

Just as you can do in Twitter (albeit more intuitively), Facebook announced that it is now allowing developers to add suggested hashtags to their share buttons using the parameter, “hashtag.” There are plenty of examples of autoresponders on Twitter sending out of context messages, and you should expect the same for Bots.

Facebook 0

Facebook Mobile Analytics Advertising 0

Bad Pitch Blog

MAY 3, 2009

[a special cross-linkage with my Trendspotting: 2011 Blog ] I’m a guy who thinks “new media” and “old media” aren’t much different anymore. Besides, most of the big guys are too in love with their own business models—and often treat customer service like an oxymoron. I’m twittering at www.twitter.com/laermer.

Advertising 41

Advertising Advertising Fashion Creativity 41

Cision

MAY 21, 2015

So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. Six Pixels of Separation – The Mirum Blog is marketing and communications insights from the edge.

Social Media 120

Social Media Marketing Pinterest Media 120

Critical Mention

DECEMBER 18, 2017

Here are a few that stood out, along with some takeaways to incorporate in your own 2018 PR and social media campaigns: 1) CarMax: Known for its fun SuperBowl spots and more recently, its popular ad campaign featuring comedian Andy Daly, we knew CarMax was creative. Takeaway: Leverage your product in creative ways. 5) H-E-B (Howard E.

Social Media 87

Social Media Media YouTube Creativity 87

Stephen Waddington

FEBRUARY 12, 2019

Twitter continues to have significant influence on the news media and is used by politicians, journalists and activists. Instead technology is used to enable practitioners to work smarter and offer new services. LinkedIn, now owned by Microsoft, is pursuing an advocacy, content and learning strategy.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

JULY 10, 2017

Lego’s purpose is to inspire and develop children to think creatively and release their potential. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. Create a Twitter hashtag, a Facebook or LinkedIn group, show the value, and people will come.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Sword and the Script

JANUARY 12, 2016

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. The daily PR duties of monitoring news, blog and social media coverage nest neatly with the process of curating content on social media.

Survey 60

Survey Corporate Social Media Media 60

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent. “I

Social Media 98

Social Media Marketing Media Creativity 98