Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Some factors may be critical to your business while others could be deemed secondary.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. When it comes to a brand reputation crisis, digital media is the great leveler.

Crisis 180

Crisis Airlines Brand Branding 180

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. That’s marketing

Publicity 52

Publicity Marketing eBook Public Affairs 52

Presspage

MARCH 10, 2021

The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information. Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information. Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

The Stalwart Blog

JULY 28, 2019

Some days even the best-intended actions can cause a crisis PR. A case in point was Forever 21, the designer apparel store for both men and women, got into a bit of hot water when they caught some social media flack from certain individuals who complained that they received a free Atkins diet bar with their online purchase.

Crisis 60

Crisis Apparel Blogging Social Media 60

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks. The social media marketer didn’t even have access to social media channels.

Marketing 85

Marketing Guidelines Social Media Conference 85

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.

Marketing 239

Marketing Television Handbook Web 239

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Increase word-of-mouth by creating social objects. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

DECEMBER 26, 2017

In the process of building this piece, I tried to group these into categories people might find helpful. Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. 1) How long should a blog post be?

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Cision

FEBRUARY 4, 2016

Social has brought a multitude of new ways to distribute a brand’s messaging, and as Joe Pulizzi pointed out at his recent webinar , consumers can afford to ignore what’s being said. Learn what is needed to get started and how this model can help your content and social media strategies. Want to renovate your social plan too?

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Mainstream media. The media has been aggressively criticized by the president, and public trust in the press hovers at 41%, according to Gallup. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content.

Data 92

Data SEO Guidelines Advertising 92

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? If you haven''t already, this is a great post to bookmark.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. During the pandemic, however, two new companies have emerged as powerful players in the brand journalism category. Some are straight blog posts from SF leaders. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He works out loud on his blog exploring the impact of connectivity and social technologies on organisations and society.

Tools 69

Tools Insurance Insurance Handbook 69

Stephen Waddington

NOVEMBER 21, 2017

Topics discussed on the latest #FuturePRoof podcast include: #PRin2018; Cluetrain Manifesto; local media debate; and more. I’ve published an article and deck about the outlook for public relations and social media in 2018. Is a lack of investment of local media damaging society? Vuelio blog awards. PRStudChat.

Local 61

Local Twitter Blogging Social Media 61

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them. You can’t start a blog like ours unless the community wants it. We didn’t use it and we didn’t talk about it. It was a great idea!

Blogging 60

Blogging How To Social Media Community 60

Newsfile

MAY 11, 2023

Along with this, shareholders and stakeholders expect to see important environmental, social and governance (ESG) communications. Examples: Citi Releases Annual Environmental, Social and Governance (ESG) Report for 2022 Ivanhoe Mines Publishes 2022 Sustainability Report Send an ESG Press Release 2.

Writing 52

Writing Energy Training Education 52

MaccaPR

JANUARY 29, 2021

My conversation with Pulizzi centered around Joe’s new book “Corona Marketing and Beyond – What Marketing Professionals Must Do Now to Survive the Crisis.” It’s your unique perspective on your content niche, which creates an opportunity for you to lead and, ultimately, own the category. that you see on the media side.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 40

Blogging Strategy How To Writing 40

Presspage

NOVEMBER 20, 2018

But that’s no longer the case in today’s online-driven, hyper media-consuming world. It’s not exactly marketing and it’s not entirely journalism, but it’s not solely blogging either. They no longer assign or write the same old press releases to send to the same media outlets. Brand Journalism.

Brand 60

Brand Branding Journalism Product Launch 60

PR in High Definition

OCTOBER 19, 2017

The categories were created by a self-selecting algorithm, which aggregated data based on user activity on pages and feeds, rather than individuals’ profiles, from each of its two billion active monthly users. Handling a crisis in AI. But if things do go wrong, how do you handle an AI crisis? 1] [link]. [2] 2] [link]. [3]

Ethics 67

Ethics Crisis System Training 67

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. People typically seek information to reduce uncertainty, or because of their social environment.

Chemicals 52

Chemicals Brand Branding Survey 52

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Brad Marley | Yelram Media. Are you active on social media (at least the top one or two platforms where your audience spends time)? Do you blog regularly? Media coverage progresses.

Marketing 167

Marketing Employee Content Marketing Training 167

Stephen Waddington

JANUARY 17, 2019

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. Internet-driven forms of digital media have led to the use of an integrated media model.

Media 103

Media How To Advertising Advertising 103

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are pleased to be contenders in a couple of categories. We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Nothing beats acknowledgment by industry peers for a job well done.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

DECEMBER 20, 2016

As for me, I tend to fall into the final category. Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Sword and the Script

FEBRUARY 4, 2020

Clearly, it has a lot of broadcast media to monitor, given the Democratic caucuses in Iowa and campaigning in other early-voting states happening this week. In response to the breaking crisis, Avast shut down Jumpshot. It has the potential to interfere with earned media attribution some solution providers have brought to market.

Software 101

Software Analysis Data Tools 101

NewsWhip

JUNE 10, 2021

Using social data in risk assessment | Jump to text. Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. So we have social media as a big source of information. It starts with public interest and then carries over to media interest. Talking Points.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

JUNE 29, 2015

“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Social support/affirmation.

Study 120

Study Writing Facebook Groups 120

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. I became a social media professor in this decade. This class also was the foundation for my social media book. NASA (2018).

Social Media 56

Social Media Conference Travel Internal 56

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

Social Media 61

Social Media Media Crisis Energy 61

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45