Ishmael's Corner

JANUARY 11, 2015

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. Bien Perez actually reported on the Google news five year ago. In short, he knows his stuff.

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Google Corporate Blogging Industry 60

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

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Google Digital PR Mobile SEO 259

Bianchi Biz Blog

MAY 16, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Naver is an influential local search engine, similar to Google in the global market.

YouTube 96

YouTube Marketing Local Chemicals 96

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority.

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SEO Engineering Google Examples 203

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Linking to blogs or articles that feature your expertise are also great ways to present your brand. If you’ve spoken at industry conferences, upload the video.

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LinkedIn Nonprofit Leadership B2B 421

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. How often do you use Google Maps (or equivalent traffic and mapping apps) on your daily commute? Where to Start.

Analytics 143

Analytics Google Data Technology 143

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. When we looked at the model in 2020, we realized there were things in it like Google+ and Vine that no longer existed,” she said. First of all, I love AI,” Dietrich said. “It

SEO 137

SEO Measurement Television Google 137

Bianchi Biz Blog

MARCH 17, 2022

With more than 2 million podcasts being produced today, including hundreds with an automotive and mobility focus, finding the best resources to keep an auto supplier executive up to date is not quite as easy as a quick Google search. Top 10 PR Blog Posts of 2021. But don’t worry. We’ve done the research for you.

Automotive 77

Automotive Mobile Technology Transportation 77

Flack's Revenge

MARCH 9, 2021

Google PageRank is an example of the former. The ultimate is when your product or technology is so widely adopted that it becomes synonymous with that function or kind of product – sometimes even becoming a verb. Think Google or Xerox. Sure, it starts with great technology, of the proverbial disruptive variety.

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Case Study Marketing Software Technology 266

Sword and the Script

APRIL 4, 2023

Anyone that follows these pages knows I’ve written somewhere in the range of 100,000-150,000 words on PR technology over the last few years in thematic columns like these: PR Tech Sum , PR Tech Briefing , and Product Reviews. A quick Google search says the average business book has roughly 50,000-60,000 words.

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Publicity Software Fashion YouTube 204

Bianchi Biz Blog

MAY 30, 2024

The fast-paced changes in the world are also affecting today’s traditional public relations and media environment … and the ability to generate coverage, especially for automotive and mobility technology suppliers. And we know most people don’t go past that first page or two when looking at Google search results.

Automotive 90

Automotive Engineering Mobile SEO 90

PR in High Definition

NOVEMBER 25, 2020

Here’s a roundup of this month’s top technology news stories. M&S has expanded its scan-and-pay technology to all stores; stores director Helen Milford told the BBC that “With the current restrictions in place, making shopping as easy and efficient as possible is really important to us and our customers.”

Technology 62

Technology Film Retail Google 62

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

Automotive 69

Automotive Technology Engineering Trade Shows 69

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

Onclusive

JUNE 17, 2020

In this two-part blog series, we’ll share proven tactics that have worked for brands of every size and industry. shows a direct correlation between the length of an article and its appearance on the first page of Google’s search results. Specifically, the average word count of a Google first page result is 1,890 words.

Strategy 273

Strategy Media Television Content Marketing 273

PR in High Definition

JUNE 21, 2018

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. The evidence is right there. Virtual assistants are here to stay. Wondering why exactly?

Google 67

Google SEO Technology Engineering 67

Shift Communications

SEPTEMBER 15, 2016

It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. Did they discover them as the result of a Google Search?

Blogging 69

Blogging Strategy How To Writing 69

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. Now let’s bring mobile technology into the picture. And I’m not the only one who thinks so, Google thinks so as well. Google provides you with a tool to check, simply click here and enter in your website URL.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing. Two years later, the company joined a Fortune 20 company as its key cloud marketing technology unit in a lucrative exit for investors.

Banking 327

Banking Financial Employee Technology 327

PR in High Definition

JANUARY 30, 2019

The European Union is in the process of finalising new copyright rules which could see Google pull its News service in Europe. The details have yet to be finalised but currently Article 11 would require aggregators like Google to pay when an article ‘snippet’ is featured. The post Could Google News disappear in Europe?

Google 84

Google Newspapers Financial Web 84

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. Google Analytics. These five tools can do just that.

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Tools Analytics Google Measurement 207

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Earlier this year, Google began including direct podcast links in its search results , providing an immediate opportunity for potential listeners to discover and sample podcasts. Now is the perfect time to begin. Welcome Comments.

Community 206

Community Nonprofit Conference Social Media 206

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. I’m talking about a two-pager (google sheet, tracker, project management software, whatever) that itemizes activities in weeks, months, quarters. Use the technology we all have access to.

Agency 64

Agency Meeting Technology Software 64

PR in High Definition

JUNE 21, 2018

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. The evidence is right there. Virtual assistants are here to stay. Wondering why exactly?

Google 48

Google SEO Technology Engineering 48

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Shift Communications

APRIL 20, 2015

We talk a lot about Google Analytics at SHIFT – both on the blog and as we integrate it as an important tool for client projects and campaigns. Few digital marketing tools are more widespread and more thorough than Google Analytics, but many PR pros aren’t familiar enough to make it work for them. Amanda Grinavich.

Analytics 60

Analytics Google Measurement Tools 60

PR in High Definition

JUNE 22, 2018

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. The evidence is right there. Virtual assistants are here to stay. Wondering why exactly?

Google 48

Google SEO Engineering Technology 48

5W PR

APRIL 10, 2023

Marketing your business and making meaningful connections continues to prove more challenging with the continued introduction of new channels, technology, data, and competition. The post 5WPR is a Meta Business Partner appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Engineering 88

Engineering Advertising Advertising Agency 88

PR in High Definition

MAY 22, 2024

At Great Ormond Street Hospital , the technology is being used to help train surgeons by allowing them to interact with 3D anatomical models of body parts. Just as with any new technology, the real breakthrough usually happens when the hype subsides, and pragmatic use cases emerge.

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Training Healthcare Technology Meeting 62

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Just ask Google. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Tools Social Media Trends 170

Shift Communications

JUNE 8, 2016

From how well a blog post is performing to the best times to post to Twitter, data isn’t just about numbers, it’s about a roadmap to success. The first step is ensuring that a client has Google Analytics set up – if not, that’s another conversation entirely. helps outline the benefits for both parties. I HAVE ACCESS, NOW WHAT?

Analytics 60

Analytics Google Data Tools 60

Shift Communications

AUGUST 27, 2015

Attention Google Analytics: you have a problem that desperately needs your attention. While we wait for a permanent solution from Google, we’ve developed a way for our clients and friends to avoid this issue from affecting their decision-making. In other words, someone is kidnapping your traffic on its way to Google Analytics.

Analytics 60

Analytics Google Data Technology 60

PR 20/20

JULY 12, 2022

Create Blog Content. Use your industry expertise to write easy-to-understand blog posts that tie into your product line, technology, or customers. While blog posts are a reliable way to present yourself as an industry thought leader, they’re also a way to drive readers to your website through optimized keywords.

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Company Marketing Small Business Google 85

PR in High Definition

DECEMBER 5, 2014

This year has been the year of wearable technology with Google Glass going on sale and health wristbands like Fitbit tipped to be one of this Christmas’ big sellers. In the case of the Fitbit, the technology that’s […]. The post Will 2015 be the year wearable technology brands enter the national health debate?

Technology 72

Technology Brand Branding Google 72

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. According to Google Finance, as of last fall the “Big Five”: Apple, Alphabet, Amazon, Facebook and Microsoft, were worth a whopping $3.3 Embrace the Technological Future.

Technology 60

Technology Crisis Communications Pitching Software 60

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO. Technology helps it scale.

Mobile 100

Mobile SEO Reputation Web 100