article thumbnail

PRSA Releases Ethical Guidance on AI for Communicators

PRSay

PRSA has released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” This guidance (which you can find here ) aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools.

Ethics 162
article thumbnail

Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment. Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it. It’s ethically the right thing to do.

Ethics 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PRSA’s Code of Ethics

HMA Public Relations

Since 1950, PRSA’s Code of Ethics has served as the cornerstone of ethical public relations practices. Scott Hanson revisits the code and discusses the importance of doing things the right way in this blog post.

Ethics 87
article thumbnail

Ethical Standards in the Public Relations Industry

Burrelles Fresh Ideas

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 112
article thumbnail

This Week in PR Ethics (11/2/23): AI Risks, AI Biases, and Bird Ethics

Ethical Voices

Another week, another round of ethics issues including articles that touch on AI risks, AI biases, and bird ethics. This has set off a firestorm of articles, and there are so many ethical issues here – from what the order is trying to address, should government be involved in these and is this the right way to do it?

Ethics 86
article thumbnail

#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

Deirdre Breakenridge

I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process. But how much “this is why ethical behavior is crucial to the success of your client or employer” reality is included, I’m not sure.

Ethics 314
article thumbnail

A Case for Marketing Ethics

Mindful Marketing

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” I felt for Grant in this predicament, but I also was very glad that he not only recognized there was an ethical issue, he was conflicted enough by it that he wanted to talk about it.

Ethics 94