PR in High Definition

JUNE 29, 2015

London Technology Week (16th – 21st June 2015) brings together the capital’s tech scene for a week comprising 250 events, covering topics such as gaming, big data, IT, wearables, education, music, sport, fashion, finance and science.

Technology 48

Technology Big Data Fashion Sports 48

Melissa Agnes

JUNE 10, 2014

For those of you who have been following our blog for a while – and for all you newbies out there – we’ve decided to add a new and even more personal layer to the free content we publish on a regular basis. Subscribe via the blog. Agnes + Day is excited to introduce The Crisis Intelligence Podcast! Subscribe on iTunes.

Crisis 244

Crisis Crisis Communications Crisis Management Big Data 244

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. How can we access data for PR ROI?

Analytics 170

Analytics Measurement Data Technology 170

Onclusive

DECEMBER 17, 2018

Jeremy Longinotti , VP of Sales and Business Development at AirPR, previously Co-Founder and Chief Operating Officer at TruSignal, the big data and predictive analytics company. The PR and communication function, on the whole, has been losing ground relative to the advances in marketing technology.

Analytics 150

Analytics Data Big Data Technology 150

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Their work doesn’t receive the same love as a splashy experiential campaign or new 30-second ad.

Brand 145

Brand Branding Healthcare Enterprise 145

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. We could use this information to inform a blog post, giving insights into social media use during fall premiers. Google Analytics.

Data 117

Data Data-Driven PR Big Data Analytics 117

Onclusive

MARCH 8, 2018

Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. McKinsey & Company). $2

Case Study 170

Case Study Engineering Measurement Big Data 170

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone.

Marketing 118

Marketing Data B2C Big Data 118

5W PR

SEPTEMBER 9, 2018

These days, in many media circles, you can’t throw a rock without hitting someone talking about data analytics. Buzzwords like “ measurable metrics ” and “big data” are everywhere. No doubt, AI technology is making some incredible leaps and allowing PR companies to do a lot of things sooner and better than we have in the past.

Big Data 60

Big Data Data Technology Creativity 60

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Contact him at stephen.dupont@pockethercules.com or visit his blog at www.stephendupont.co. Network outside your company.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Communications Conversations

NOVEMBER 10, 2014

” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” After I calmed down a bit, I decided to look into this a bit more for myself. Monthly reporting 101.

Corporate 146

Corporate Communications Tools Content Marketing 146

Stephen Waddington

AUGUST 27, 2019

In this blog I’ve set out each candidate’s statements and blogs to understand their proposed policies. Working with Chartered Practitioners and Fellows to set agenda – The CIPR needs to be seen nationally and globally as a thought leader on business issues such as AI and big data. It’s CIPR Election time.

Government 113

Government Education Community Big Data 113

Marketwired

FEBRUARY 11, 2016

This post was originally published on the AirPR Blog. Rebekah Iliff is the Chief Strategy Officer for AirPR, a technology platform to increase PR performance. So now that we have re-framed the relationship PR has with Content, the question is…what are YOU going to do about it? Tell us @AirPR. Also feel free to take us to task.

Conference 100

Conference Big Data Pitching Employee 100

Shift Communications

MARCH 6, 2015

Thanks to all the advances in data and technology taking place today, the future of marketing has never been brighter. The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Marketing Analyst.

eBook 60

eBook Marketing Interviews Big Data 60

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. Yet many brands operate in highly competitive markets.

Trends 135

Trends Marketing Pinterest Social Media 135

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Marketing and PR professionals will use virtual reality technology to develop stories that transcend the limits of time and geography. VR users will be able to test and try on products as if they were in a physical store.

Social Media 54

Social Media Tools Marketing Enterprise 54

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests.

Conference 66

Conference Crisis Management Survey Big Data 66

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Shift Communications

JULY 29, 2015

Additionally, the Whetlab integration for big data may already be reaping rewards; more to come in a future blog post on this! Third and most importantly, Twitter’s big focus now needs to be about user acquisition in a meaningful way. Vice President, Marketing Technology. That said, the bird still has wings.

Twitter 60

Twitter Social Media Mobile Media 60

Polaris

MARCH 31, 2015

Some of the key findings include: CMOs are looking for strategic insights from people, publications and vendors to deal more effectively with technology and big data. Twitter bio: CMO, Extreme Networks | Blog: @HuffingtonPost, @Inc | Author: bit.ly/tposbe tposbe | Show: cxo-talk.com. Where you’ll find him: [link].

Twitter 60

Twitter Social Media Big Data Sports 60

Flack's Revenge

AUGUST 31, 2016

There are tons of blogs and sites for IT tech and many good ones – some like TechCrunch cover startup and Silicon Valley news – others cover specific segments like big data, ad tech, fin tech, IT strategy (like CIO), etc. Others cover developer topics and others, still, the data center, cloud, OSS, etc.

Reddit 136

Reddit Enterprise Wireless B2B 136

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. That’s because companies still need tools that will help them work through and with all the data that has been generated.

Trends 88

Trends Data SEO Consumer 88

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. Big Data – well, “big data” is here to stay in our marketing vocabulary. By and large, I think this is a great thing. Medium – remember one of the other co-founders of Twitter, Evan Williams?

Trends 56

Trends Big Data Mobile Conference 56

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. They’re having experiences. Startup Marketing?

Industry 71

Industry Marketing Enterprise Mobile 71

Mindful Marketing

SEPTEMBER 21, 2019

Their secret is ‘big data.’ ’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.” ” Subscribe to Mindful Matters blog.

Company 51

Company Customer Service Analytics Ethics 51

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Those days are over.” She is currently a columnist for Mashable, Inc., She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. In technology, we’ve made a half-million dollar investment over three years in PRSA’s digital infrastructure, and have just added a staff position, in order to advance electronic delivery systems of the Society’s services. Frankly, PR isn’t a complimentary acronym for a lot of people.

Interviews 79

Interviews Ethics Conference Leadership 79

Flack's Revenge

MARCH 16, 2016

Clearly I am late in blogging about February’s, which was about how to raise seed capital – so I am taking care of that now, with this post. Eliot Durbin said that Boldstart invests in enterprise tech, smart data, big data, and the Googlization IT. February’s NYETM featured a panel that offered some very helpful tips.

Enterprise 120

Enterprise Pitching Software Mobile 120

PR in High Definition

NOVEMBER 23, 2016

Big data or not-so-big data: If you’ve been doing any kind of campaign activity so far, you will already have some information on your prospects. We find that there are a lot of technology companies whose financial years run by calendar years or the traditional April – March financial year. What do they read?

Big Data 63

Big Data Financial Data Fashion 63

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts.

Data 106

Data Meeting Measurement Guidelines 106