Flack's Revenge

OCTOBER 27, 2021

” Or “big data” – hot or not? This blog asked that very question five years ago – after NY VC and tech influencer Matt Turck said that big data sounded “increasingly three years ago,” folowing Gartner’s jettisonong of the phrase from their 2015 Hype Cycle for Emerging Technologies.

Enterprise 156

Enterprise Big Data Technology Analysis 156

5W PR

JANUARY 16, 2020

Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. Put into perspective: Go-Globe points out that 80 percent of a brand’s audience prefers live video over blog content, and 82 percent prefers live video over a brand’s social posts. Artificial Intelligence and Big Data.

Trends 120

Trends Communications Big Data B2C 120

Onclusive

MARCH 23, 2020

This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations. This is the only way to provide a unified and accurate measurement. That means that companies who hope to use MMM will need a comprehensive marketing measurement platform.

Media 221

Media Measurement Analysis Television 221

Melissa Agnes

JUNE 10, 2014

For those of you who have been following our blog for a while – and for all you newbies out there – we’ve decided to add a new and even more personal layer to the free content we publish on a regular basis. Subscribe via the blog. Agnes + Day is excited to introduce The Crisis Intelligence Podcast! Subscribe on iTunes.

Crisis 244

Crisis Crisis Communications Crisis Management Big Data 244

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. We could use this information to inform a blog post, giving insights into social media use during fall premiers. Google Analytics.

Data 117

Data Data-Driven PR Big Data Analytics 117

Onclusive

MARCH 23, 2020

This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations. This is the only way to provide a unified and accurate measurement. That means that companies who hope to use MMM will need a comprehensive marketing measurement platform.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations. This is the only way to provide a unified and accurate measurement. That means that companies who hope to use MMM will need a comprehensive marketing measurement platform.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 21, 2019

Power of Voice reimagined this process using AI and big data to provide a more consistent, more accurate, and more scalable metric than can ever be expected from human readers alone. The post Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™ appeared first on AirPR.

Big Data 225

Big Data Data Meeting Measurement 225

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Their work doesn’t receive the same love as a splashy experiential campaign or new 30-second ad.

Brand 145

Brand Branding Healthcare Enterprise 145

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone.

Marketing 118

Marketing Data B2C Big Data 118

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Contact him at stephen.dupont@pockethercules.com or visit his blog at www.stephendupont.co. Network outside your company.

Nonprofit 155

Nonprofit Local LinkedIn Big Data 155

Stephen Waddington

AUGUST 27, 2019

In this blog I’ve set out each candidate’s statements and blogs to understand their proposed policies. Working with Chartered Practitioners and Fellows to set agenda – The CIPR needs to be seen nationally and globally as a thought leader on business issues such as AI and big data. It’s CIPR Election time.

Government 113

Government Education Community Big Data 113

Onclusive

MARCH 8, 2018

Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.

Case Study 170

Case Study Engineering Measurement Big Data 170

Onclusive

MARCH 21, 2019

Power of Voice reimagined this process using AI and big data to provide a more consistent, more accurate, and more scalable metric than can ever be expected from human readers alone. The post Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™ appeared first on Onclusive.

Big Data 150

Big Data Data Meeting Measurement 150

Onclusive

DECEMBER 17, 2018

Jeremy Longinotti , VP of Sales and Business Development at AirPR, previously Co-Founder and Chief Operating Officer at TruSignal, the big data and predictive analytics company. Enid Maran , Managing Director at AirPR, previously Managing Director of Nielsen’s Marketing Effectiveness business.

Analytics 150

Analytics Data Big Data Technology 150

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”.

Publicity 162

Publicity Social Media Television Measurement 162

Cision

JULY 8, 2015

If you have an idea, you can blog about it and post it on your LinkedIn profile immediately. In thought leadership, it might be blog posts or podcasts or conference speeches or networking events you organize. Q: How has social media changed the way we spread our ideas to others? Want more thought leadership insight from Dorie?

Skype 120

Skype Conference Leadership Big Data 120

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Most have blogs for further exposure. O’Reilly Data Show Podcast. O’Reilly Data Show Podcast , with host data scientist Ben Lorica, explores the opportunities and techniques driving big data, data science, and AI. And you don’t have to be named Bezos or Musk to guest on an episode.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Onclusive

SEPTEMBER 20, 2017

a white paper or blog post on their own site) are actually producing more conversions or actions than a placement on TV. With more data than ever also brings more access to insights than ever. Learn about the metrics you need to look for with this free guide to PR Measurement .

Analytics 170

Analytics Measurement Data Technology 170

Communications Conversations

NOVEMBER 10, 2014

” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” After I calmed down a bit, I decided to look into this a bit more for myself. Monthly reporting 101.

Corporate 146

Corporate Communications Tools Content Marketing 146

5W PR

DECEMBER 21, 2018

Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data. Checking the value and veracity of your current data sets is a good practice at the beginning of each year.

Big Data 60

Big Data Data Storytelling Measurement 60

Marketwired

FEBRUARY 11, 2016

This post was originally published on the AirPR Blog. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. Tell us @AirPR. Also feel free to take us to task. We like that.

Conference 100

Conference Big Data Pitching Employee 100

5W PR

SEPTEMBER 9, 2018

These days, in many media circles, you can’t throw a rock without hitting someone talking about data analytics. Buzzwords like “ measurable metrics ” and “big data” are everywhere. We can know things that were practically “unknowable” before, and we can track and measure data in a way our predecessors would not believe possible.

Big Data 60

Big Data Data Technology Creativity 60

Polaris

DECEMBER 18, 2014

Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. So it was refreshing when Copyblogger, a popular blog, software and training organization, deleted its Facebook page in October, opened their kimono and publicly explained why.

Trends 135

Trends Marketing Pinterest Social Media 135

Bad Pitch Blog

JANUARY 13, 2016

But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. We started the blog to help folks out more than anything else. The good news?

Pitching 40

Pitching Media Relations Media Big Data 40

Shift Communications

MARCH 6, 2015

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Gini Dietrich : CEO of Arment Dietrich and Creator of Spin Sucks blog.

eBook 60

eBook Marketing Interviews Big Data 60

PR in High Definition

JUNE 29, 2015

London Technology Week (16th – 21st June 2015) brings together the capital’s tech scene for a week comprising 250 events, covering topics such as gaming, big data, IT, wearables, education, music, sport, fashion, finance and science.

Technology 48

Technology Big Data Fashion Sports 48

PR in High Definition

APRIL 28, 2016

And by integrating big data insights, the virtual store can also be personalised to each consumer so that only products or services interesting to the individual will be shown on the virtual shop floor. VR users will be able to test and try on products as if they were in a physical store.

Social Media 54

Social Media Tools Marketing Enterprise 54

Waxing UnLyrical

JANUARY 5, 2015

The Essential How to Guide on Generating Leads with Business Blogging – Part 1. Why: Business blogging can be used to increase your company’s online visibility. In this guest post for Jeff Bullas , Elena Dobre explains how blogging can measurably support your business.

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Shift Communications

JULY 29, 2015

Additionally, the Whetlab integration for big data may already be reaping rewards; more to come in a future blog post on this! Third and most importantly, Twitter’s big focus now needs to be about user acquisition in a meaningful way. Expect those capabilities to become more powerful.

Twitter 60

Twitter Social Media Mobile Media 60

Polaris

MARCH 31, 2015

Some of the key findings include: CMOs are looking for strategic insights from people, publications and vendors to deal more effectively with technology and big data. Twitter bio: CMO, Extreme Networks | Blog: @HuffingtonPost, @Inc | Author: bit.ly/tposbe tposbe | Show: cxo-talk.com. Where you’ll find him: [link].

Twitter 60

Twitter Social Media Big Data Sports 60

Presspage

JULY 25, 2017

Online data is booming. With big data being a hot topic and public relations professionals being pressured to deliver measurable results, online data can not be ignored anymore.

Data 92

Data Tools Measurement Big Data 92

Critical Mention

SEPTEMBER 9, 2018

The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests. At the conference, you have the opportunity to maximize your time by planning your professional development journey.

Conference 66

Conference Crisis Management Survey Big Data 66

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. If not, don’t worry; James Timpson fills you in via this post on Jeff Bullas’ blog. Here are some ideas on “buzz marketing” (I know, I know). What about you?

Viral 40

Viral Marketing Web Big Data 40

Waxing UnLyrical

JULY 2, 2018

Shonali’s PR Virtuosos, blogs, etc.). To learn more about Danielle, connect with her on LinkedIn or Twitter and check out her blog on branding, empowerment, and cross-cultural communication. @shonali deserves heaps of praise, specifically. measurepr #measurepr. A3 I studied journalism in grad school.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

JULY 11, 2012

By ignoring the obvious and scripted keywords, and instead being more intelligent and tracking the natural conversations, we can access so much more information (maybe even the Big Data that everyone is swooning over at the minute). Additionally, we’re not limiting ourselves to one pain point.

Social Media 81

Social Media Media Google Tools 81

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. But the best PR agencies also know that “quality content” (pitches, Tweets, blog posts, etc.) 6 as reported by Ragan’s PR Daily in January.

Analytics 50

Analytics Measurement Crisis Communications Tools 50