Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Dining -> (Dining categories, Dining restaurants).

Social Media 233

Social Media How To Insurance Insurance 233

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. write effective investor relations press releases.

Examples 52

Examples Company Financial Brand 52

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Critical Mention

JANUARY 29, 2021

World Bank forecasts a 5.2 For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Krushan is a sales and marketing professional passionate about writing poems and anecdotes. What began as a health crisis has now turned into an economic one. Influencer Type.

Brand 135

Brand Branding How To Radio 135

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Columbia Sportswear, Tillamook Creamery and Umpqua Bank also ranked favorably. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Critical Mention

JUNE 13, 2018

million fake bank and credit accounts had been falsely created by employees. The company said its unrealistic sales goals for its employees encouraged unauthorized bill pay and new bank accounts. When she’s not writing you can find her at music festivals, hiking or snowboarding. Until next time! Critical Mention. Jolie Shapiro.

Company 87

Company Banking Crisis Facebook 87

Deirdre Breakenridge

OCTOBER 3, 2016

We’re creating, curating, consuming, and confronting a daily tsunami of information. Good luck questioning the bias that’s coded into an algorithm you could be banking your company, or your client’s success upon. As Frans Johansson writes in the Harvard Business Review , “diverse perspectives drive innovation. “

Data 0

Data Tools Technology Banking 0

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Is industry specialist the right path for you? and wanted that to be my specialty.

Industry 316

Industry Fashion Travel Tourism 316

Mindful Marketing

APRIL 4, 2019

Allow me to paint a picture of that spectrum as I see it, then I’ll return to the targeting the older consumers. On the opposite, or right, end of the continuum are examples like this one: Your bank calls to ask if you’d be interested in a home equity loan or a great rate on a certificate of deposit, etc. Title 18 of U.S.

Banking 75

Banking Examples Print Ethics 75

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 198

Writing Communications Marketing B2B 198

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% this year, slightly more than forecast in December 2023.

Radio 64

Radio Pinterest Television Government 64

Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

Solo PR Pro

MAY 24, 2022

And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work. Kelly adds that the process of writing an award submission can be a learning experience all on its own. More tips and tricks for writing great award submissions.

How To 52

How To Groups Writing Local 52

Buzzstream

MAY 15, 2024

It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g., You can have content targeted for the consumer or your client, but maybe that’s not for a linkable asset. in the main navigation or footer areas). So that’s really important.

Google 71

Google SEO Tools Pitching 71

Cision

FEBRUARY 25, 2016

I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. For the largest banks, the reputational damage from the financial crisis could take a generation to repair.

Newspapers 120

Newspapers Financial Crisis System 120

Sword and the Script

JUNE 3, 2020

has received a $25 million credit facility from CIBC Innovation Banking,” according to BetaKit, which covers Canadian startups. Separately, it named Colleen Johnston, a former CFO for TD Bank to it’s board of directors. Separately, it named Colleen Johnston, a former CFO for TD Bank to it’s board of directors.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. Their businesses are often all-consuming, back-breaking and require full family support. Describe the craziest or most fun story you have written.

Groups 55

Groups Meeting Transportation Media 55

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

Banking 111

Banking Content Marketing Examples Industry 111

Cision

JUNE 2, 2015

The more content you analyze, the more accurate your analysis will be – however, it can be a time-consuming process so choose relevant, successful content. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling. Want to create standout content? Qualitative and Quantitative Metrics.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. Morgan and DNB Markets, a part of DNB Bank ASA, to advise on and evaluate certain broader strategic alternatives for the Company. On the other side, all the dealmaking has weighted down the giants with more than they can integrate.

Technology 81

Technology Company Analytics Writing 81

ImPRessions - Crenshaw Communications

MARCH 7, 2017

PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Learn from the masters. Yes, they do.!

Storytelling 149

Storytelling Data Insurance Insurance 149

Mindful Marketing

JANUARY 25, 2020

So, the investigation turned to Farook’s locked iPhone: “Agents wanted Apple to write a new operating system that would bypass the 10-attempt limit on the security code and other security measures. Eventually, the FBI was able to gain access to the inside of Farook’s phone.

Privacy 71

Privacy Banking Government Engineering 71

Maxim Behar

JUNE 28, 2023

Because anyone can write, express an opinion on social media, even if they don't understand the topic, and it reaches many people quickly. A critical view even of those who don't understand much of art is helpful because they are consumers, this should be viewed and accepted from the positive side.

Radio 52

Radio Film Sports Creativity 52

Mindful Marketing

DECEMBER 28, 2019

That description probably doesn’t apply to most people reading this blog, nor does it apply to the person writing it, but Burberry doesn’t mind. Burberry banks on feelings of exclusivity, allowing its users to assert, "I own something that not everyone else has."

Fashion 67

Fashion Energy Chemicals Retail 67

Karen Freberg

MAY 29, 2017

What inspired me to write this post was based on a comment a colleague sent to me privately via Twitter. This means writing blog posts, participating in interviews on podcasts (like the one I did for Hubspot ) and live video sessions, share your stories on certain platforms (ex. What can they do to help you without breaking the bank?

Social Media 40

Social Media Media Education Community 40

Beyond PR

JULY 1, 2016

Take Kimberly-Clark’s Huggies brand, for instance, and their partnership with the National Diaper Bank Network. Although doing good can be a good way to build consumer trust, you first need people to care about the issue at hand. Give audiences a reason to care.

Brand 69

Brand Branding Education Banking 69

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Bank (nominated by Monica Wiant). Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. I put a few guidelines on this–these folks had to be non-manager/non-director level.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

APRIL 1, 2017

In an analysis piece for Marketing Dive – Study: Trust in advertisements increases 11% – came at the study with a similar notion: “If trust is growing, it could be because brands are doing a better job with consumer-first strategies.”. PR is less expensive than advertising.

Advertising 62

Advertising Advertising Print Study 62

Shift Communications

MAY 7, 2015

SHIFT NYC Senior Account Executive and former journalist Mary McGuire mentioned the many different facets of being a PR pro – reporting and admin, writing, strategy and pitching to name a few. For all you budding PR pros, Ty also recommends making time to consume as much media as possible.

Agency 60

Agency Industry Healthcare Banking 60

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

Education 40

Education Measurement Government Interviews 40

Mark My Words

MARCH 15, 2022

The Prime Minister pledged to ease the burden on consumers – and to ditch Russian oil and gas. The Bank of England had said that inflation would peak at seven percent next month but most economists revised up their predictions following the invasion. Inflation hit a 30-year high of 5.5 Oil prices by more than five percent yesterday.

Energy 12

Energy Banking Agriculture Chemicals 12

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Financial 52

Financial Content Marketing Examples Banking 52

Mark My Words

DECEMBER 15, 2020

In a video message for US news channel CNN from the gardens of her mansion, she saluted the ‘quiet heroes’ of the coronavirus pandemic, praising key workers and those who volunteer at food banks. Her authenticity and endorsement of the product bring an invaluable currency that very few startup consumer brands will ever experience.

Instagram 60

Instagram Brand Branding Publicity 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

JUNE 5, 2015

In his book, “Essentialism: The Disciplined Pursuit of Less,” Greg McKeown writes about saying yes to things we feel total and utter conviction to and no to everything else. In the same way that many of the clothes in our closets are “clutter” that we don’t actually wear, many of the tasks consuming our time are “clutter”—or not essential.

How To 60

How To Meeting Local Google 60

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. When writing about the annual United Way kickoff, talk to someone who donates each year or who volunteers at an organization United Way supports. Daycare sends a note that tomorrow is pajama day.

Employee 151

Employee Communications Storytelling Corporate 151