Sword and the Script

APRIL 16, 2024

Conducting systematic marketing provides the greatest benefits to the valuations of early B2B start-up firms but is detrimental to the valuations of early B2C start-up firms. Sword and the Script Media can help with B2B marketing, PR and social media. >>> Need an extra pair of hands? You don’t need a lot.

B2B 164

B2B Study Marketing Education 164

Stern + Associates

FEBRUARY 16, 2023

Besides having the minimum of a well-optimized website and an active social media presence, email newsletters can be a powerful tool to directly engage with your audience and nurture leads. Having an integrated digital marketing strategy is essential to stand out in a crowded online ecosystem.

B2C 106

B2C Leadership B2B Education 106

Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward.

Consumer 195

Consumer Publicity Media Analysis 195

Shift Communications

DECEMBER 6, 2022

The events of the past few years permanently disrupted both leadership approaches and expectations. Customers, investors, talent and teams now expect more open, accessible and conversational communications and real thought leadership. Thought Leadership Channel Strategy. Paid media has a place, too.

Communications 78

Communications Leadership B2C LinkedIn 78

Prohibition

JULY 6, 2023

Each month there are more and more changes being made to social media, especially social media advertising. Meta expands Reel ad options Video is becoming the centre piece of each social media platform and Meta are constantly updating their Reels with new settings and opportunities.

LinkedIn 62

LinkedIn Video Advertising Advertising 62

Stern + Associates

MAY 6, 2024

Drawing from my experience in both B2B and B2C, I develop, implement and optimize marketing strategies, operations and teams to support business growth. Clients often approach us for services such as omnichannel digital marketing strategy development, social media management, content creation and marketing automation implementation.

Strategy 71

Strategy Marketing SEO B2B 71

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Beyond PR

JUNE 22, 2018

population had a social media profile as of 2017, and that number is only continuing to rise. Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation. If so, a social listening tool is essential. Understand the Vision.

Social Media 40

Social Media How To Case Study Media 40

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

MARCH 24, 2022

That means companies should have a plan on how to best tell their story while taking thought leadership, market trends, and the target audience into account. Companies can incorporate a well-crafted story into a variety of promotional channels and platforms, including blogs, social media platforms, video content, podcasts, email, and more.

Storytelling 88

Storytelling B2B Brand Branding 88

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. Listen to Increase Customer Spend. Empowered customers are on the move.

How To 149

How To Social Media B2C Television 149

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 107

Marketing Newspapers Print Local 107

Landis PR

FEBRUARY 26, 2024

Ensuring that the messaging resonates and strikes a chord in the community and consequently with policymakers requires strategic thinking and the capability to adapt messaging to various mediums, whether that is through social media, direct interaction, or the press.

Policies 59

Policies Publicity Community Construction 59

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. “ Content is fire.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.

B2C 120

B2C Product Launch SEO Storytelling 120

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Those who haven’t gotten this message will suffer the wrath of indignant customers and press, as Campbell’s no doubt did with this dubious Spaghetti-Os social media campaign. If your target is millennials, social media should be considered as a default medium for breaking news.

Brand 160

Brand Branding Film Internal 160

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. Focusing on thought leadership helps to surround the company with the right content, which is valuable, educational, and engaging.

Trends 118

Trends Leadership Measurement B2C 118

Communications Conversations

JUNE 14, 2018

As a communications professional, I’m looking for more comprehensive tools that will help me create content, manage and update customized media lists that are specific to my industry, monitor a variety of traditional and social media channels and create reports for my senior leadership.

Communications 83

Communications Public Affairs B2C B2B 83

PR in High Definition

FEBRUARY 27, 2023

Most of us who frequent social media platforms will have probably given in to the recommendations of an influencer in one way or another. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. Over the years, influencer marketing has been on the rise.

Reputation 62

Reputation B2C Ethics Trends 62

Prohibition

MARCH 30, 2021

The Weetabix and baked beans social post completely blew up on social media in early February. When positivity and leadership was lacking during the first national lockdown of 2020, Sir Tom was there to lift spirits and raise a whopping £33 million for the NHS. That Weetabix and Heinz baked beans tweet.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. These companies gather information from loyalty programs and credit cards and then match it to social media user IDs. And it isn’t just for B2C. And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

Prohibition

NOVEMBER 23, 2022

It can be used to convey brand messages, promote a new product or service, share thought leadership from a key spokesperson – the possibilities are endless. If it is due to be shared on social media, you will need to consider a caption to accompany that explains the video and encourages people to watch the content.

Video 62

Video Corporate Marketing B2B 62

Cision

DECEMBER 5, 2017

Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently. In the United States, 81 percent of Americans are on social media. Similarly, B2C marketers report similar success.

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

APRIL 27, 2017

By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Consider relevant content marketing metrics like leads, UVM and social media engagement. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

Critical Mention

OCTOBER 14, 2018

In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. Distill thought leadership into these easy steps, and your track to the podium will be clearer than ever: Step 1: Research, research, research. What’s in AdWeek today? What about Wired or TechCrunch ?

Leadership 68

Leadership B2C Trends Content Marketing 68

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Cision

DECEMBER 15, 2016

For example, a B2C organization may decide that social media engagement is the place to start; an e-commerce-based organization needs a UX-focused web presence, and a B2B firm (like Sodexo) might see media publishing, and in particular media publishing on key business capabilities/offers or thought-leadership.

Measurement 120

Measurement B2C Construction Analysis 120

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook B2B organisations. Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. As such, building solid relationships over time becomes crucial for gaining media coverage and endorsements from those who matter most.

B2B 52

B2B Strategy eBook Small Business 52

Beyond PR

APRIL 28, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. The social networks can be helpful for this. For consumer B2C brands and retailers, Instagram and Facebook reign supreme.

Storytelling 45

Storytelling Data B2C B2B 45

Solo PR Pro

DECEMBER 5, 2017

While this social channel is tailor-made for naturally visual businesses, your client does not have to be a B2C business to benefit from Instagram stories. Use stories for thought leadership soundbites. You can use Stories in a number of ways including: Share industry news. Call to Action.

Instagram 40

Instagram B2C Infographics Leadership 40

Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. That could be an event or through content, social media, traditional news, and much more. Measuring if it Matters.

Publicity 60

Publicity Apparel B2C Fashion 60

Sword and the Script

JANUARY 23, 2018

While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break. ’ Remember when ‘social media’ came into vogue? Every marketer had to be ‘doing social media.’ It’s just that we never called it that.

Marketing 71

Marketing Content Marketing Sports B2C 71

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue. Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

MAY 28, 2015

If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. If we look at interests, I see that marketing and leadership are of much greater interest to my direct followers than to my overall organic reach. What Do You Do With This Info?

Twitter 60

Twitter How To Wireless Marketing 60

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Resources Library - Amp up your web devotion to content marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48