Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. PR measurement evangelist Mark Weiner passed in December. In remembrance.

Brand 151

Brand Branding Reddit Pitching 151

Sword and the Script

DECEMBER 5, 2023

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. Startup Handraise raises $6.3

Software 133

Software Reddit Technology B2B 133

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. This is also an important point because marketing technology is only useful if people actually use it.

Case Study 100

Case Study B2B Study Marketing 100

Sword and the Script

OCTOBER 18, 2022

For example, I’ve been writing a monthly summary of the news from PR technolog y vendors for more than three years now. According to a piece in the Harvard Business Review : “ A landmark experiment by Kristina Rennekamp , an accounting professor at Cornell, documented some of the consequences of poor corporate writing.

Handbook 94

Handbook Financial Writing Corporate 94

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. B2B content marketers serve an average of four audiences. 1) Content marketing benchmarks.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Making an effort to measure is half the battle. Communications technology. Reporting structure for communicators.

Survey 122

Survey Communications Ethics Measurement 122

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

Bianchi Biz Blog

MARCH 2, 2023

It’s no secret that people do what’s measured and rewarded. To start with, most corporate clients – marketing directors and procurement executives alike – don’t know many PR agencies … if any. Corporate buyers tell us all the time: “PR agencies all look the same. Easy-peasy. And frankly, they don’t care about PR agencies.

Agency 108

Agency Automotive Engineering Education 108

Sword and the Script

JUNE 30, 2020

>>> Looking for a B2B tech PR with expertise and execution? It Depends on the Organization Too Because I work in the B2B technology sector I tend to look at things through those lenses. The pandemic is challenging many strongly held business assumptions – like butts in seats. Give our services a try. Unbundle PR.

Report 119

Report Publicity Survey B2B 119

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% As a vertical, technology companies invest 9.7%

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> >>> Looking for a B2B tech PR with expertise and execution? Have an interesting announcement from a PR technology vendor?

Tools 101

Tools Survey Pitching Analytics 101

Sword and the Script

SEPTEMBER 11, 2018

Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. It is more challenging in B2B marketing , but characteristics like speed, scale, reliability, and customer experience (CX) all contribute. In technology, the classic comparison of Salesforce to Oracle is an iconic example.

Software 99

Software Comparison Measurement Content Marketing 99

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Deirdre Breakenridge

FEBRUARY 23, 2015

But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. Focus on the content.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. The measure of “best” in this case is unique page views. Unquestionably, B2B blogging, as a topic, re-emerged as hot. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . 3) Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology.

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., I do have a sense of humor. Signal AI Acquires Kelp . Revenue grew to $62.6

Publicity 86

Publicity Survey Enterprise Pitching 86

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Michael Ares, MDA Corporate Marketing, LLC. Bottom line? Conduct your research.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. 21% of respondents cited a skills gap as the top barrier to using technology in marketing. Some of the standouts included the following: 69% said partnerships and business development; 67% said corporate strategy; and.

Study 78

Study Marketing Brand Branding 78

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. This often happens when there are big launches or significant technological advancements.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 87

Industry Media Technology Employee 87

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. Everything is measurable and measured. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Deirdre Breakenridge

FEBRUARY 25, 2016

For B2B, LinkedIn Pulse and Medium are a boon for marketing and PR and will continue to gain traction as leading publishing platforms. Corporate Social Responsibility and brand activism continue to lead company messaging: “Values don’t (or shouldn’t change) and have a tremendous effect on the growth of a company.”

Wireless 150

Wireless Analytics Data Trends 150

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” The Role of Technology on the Legal Market. The in-housing trend in PR isn’t entirely surprising.

Agency 95

Agency Trends Marketing Survey 95

Bianchi Biz Blog

SEPTEMBER 16, 2021

Another common term you often hear in conjunction with ESG is CSR (corporate social responsibility) , but what’s the difference between the two? On the other hand, ESG focuses more on the quantitative results, as an ESG approach makes a business’ efforts measurable. Automotive Technology PR. Types of ESG Reports.

Report 68

Report Automotive Financial Government 68

Sword and the Script

APRIL 29, 2017

More than 70% of respondents to a survey – What Marketing Leaders Think About Strategy, Technology, and Data-Driven Change – by Track Maven cited the “inability to attribute top-of-funnel activities to business outcomes” as the top challenge in ROI. 2) Defining content marketing measurement success. by Stan Smith of Pushing Social.

Marketing 68

Marketing Measurement Content Marketing Survey 68

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?” That’s fantastic!”

Media 202

Media Storytelling Technology Data 202

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. All powered by IBM Watson's cognitive technology. Production: Creating intelligent content. Production.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. Which Departments Most Influence B2B Purchase Decisions? Across all industries the departments that influence buying decisions in B2B are 1) IT 2) finance and 3) business development. The slides are embedded nearby.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

OCTOBER 22, 2019

3 Recommendations for B2B Marketing Budgets. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study. 16% on marketing analytics. 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

B2B 118

B2B Marketing Survey Software 118