The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? Could just one metric measure PR?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 108

Report Publicity Marketing Pitching 108

Onclusive

JULY 18, 2017

But with PR attribution, you can see how your efforts affect goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. We’ve also seen instances when an owned media article outperformed earned media because it was promoted the right way.

Comparison 294

Comparison Advertising Advertising Analytics 294

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 90

Pitching Report Software Survey 90

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Sometimes I write a complete blog post on a report – and other times it’s just a blub. PR Tech Sum No.

B2B 108

B2B Survey Pitching Software 108

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. In simple terms, the idea is that the AI helps to summarize posts and articles captured in the Agility monitoring system. This helps understand the key points of an article without having to spend time reading the entire document. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

Wadds Inc.

AUGUST 15, 2023

We are inviting practitioners to submit articles which describe their favourite AI tool. An outline of each article is set out below. A digital version of each article will be published on the #FuturePRoof blog. If you’d like to submit a pitch, you can do so via this form or email stephen.waddington@wadds.co.uk.

Tools 98

Tools Community Energy Print 98

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Product reviews on platforms like YouTube, social media platforms, or blogs. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out.

Media 98

Media Nonprofit Pitching Analytics 98

Onclusive

JANUARY 5, 2021

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. Then, you can further evaluate the true impact of these articles on reader engagement.

Real Estate 195

Real Estate Media Analytics Enterprise 195

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

OCTOBER 30, 2023

Example: As a nutrition expert, write an informational 600-word article about why women over 35 need to eat a healthy diet that will help improve their health. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Use subheads and bullet points.

Trends 182

Trends Marketing Wikipedia Reddit 182

OnePitch

JUNE 16, 2022

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Pitching 63

Pitching Consumer How To Meeting 63

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Landis PR

AUGUST 30, 2021

This blog originally appeared on HMA Public Relations ‘ website. Blog courtesy of Abbie Fink from HMA Public Relations. We measure success based on our strategic communications plan and how it helps you achieve your business goals. Related Articles: HMA PR: To Pitch or Not To Pitch? Do you agree?

Resources 135

Resources Pitching Journalism Agency 135

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Tools Social Media Trends 170

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly.

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 95

Pitching Print Measurement Report 95

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 90

Software Pitching Measurement Enterprise 90

Sword and the Script

APRIL 20, 2021

A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. The results were clear and measurable. By the end of its third year, that blog was: earning 20,000 visitors a month.

B2B 108

B2B Leadership Marketing Blogging 108

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Journalists have complained for decades that there aren’t enough good media experts in PR who can write or sell a quality story, understand the journalist and get the pitches right. Purporting otherwise is going to keep the Bad Pitch Blog very busy.

Media Relations 50

Media Relations Measurement Report Media 50

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

How To 0

How To Content Marketing Conference Analytics 0

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. See our earlier article on how PR agencies set budgets and billing. No measure of success. And they’re worth it. Aiming too high to start. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Measured on clicks, quick hits.”

Media Relations 113

Media Relations Media Survey Pitching 113

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. Measure your results. Create content.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business.

Social Media 83

Social Media Pitching Media LinkedIn 83

Sword and the Script

AUGUST 30, 2022

Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools. Propel wrote about its “ PitchBooster ” which “will schedule your email to send at the exact day and time that each journalist opens pitches the most.”

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

Bad Pitch Blog

DECEMBER 31, 2013

But let''s evaluate this as an actual pitch. 1) Vague: Our salesperson knows how to structure a pitch. 3) Fake Personalization: If ANYONE that gets this email actually believes that this salesperson lurks on their blog, and someow wrote this pitch just for them, I am not suprosed. >>> A Ping for a Plug?

Pitching 60

Pitching Leadership Measurement Company 60

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Blockchain technology can help PR professionals verify whether someone actually saw an ad or read an article about their business.

Technology 88

Technology Publicity Banking Newspapers 88

The Proactive Report

JUNE 18, 2021

This is a good article on the difference. Read this article about leveraging Facebook Groups. Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

Burrelles Fresh Ideas

JANUARY 30, 2024

Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it. For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 97

Ethics Crisis Transportation Airlines 97

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. Sources pay a fee if they are included in a published article.

Media 108

Media SEO Analytics Analysis 108

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Guidelines for author bios.

How To 177

How To Guidelines Content Marketing Video 177